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Author: Bruce Chatwin
Publisher:
ISBN:
Category : Photography
Languages : en
Pages : 208
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Book Description
Throughout his travels, Bruce Chatwin took thousands of photographs. They demonstrate his legendary `eye' at its best, showing an extraordinary sense of colour and surface, an ability to find beauty in the most mundane of objects or prosaic of places. This new collection of his photographs, much larger than PHOTOGRAPHS AND NOTEBOOKS, is edited and introduced by Roberto Calasso.
Author: Bruce Chatwin
Publisher:
ISBN:
Category : Photography
Languages : en
Pages : 208
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Book Description
Throughout his travels, Bruce Chatwin took thousands of photographs. They demonstrate his legendary `eye' at its best, showing an extraordinary sense of colour and surface, an ability to find beauty in the most mundane of objects or prosaic of places. This new collection of his photographs, much larger than PHOTOGRAPHS AND NOTEBOOKS, is edited and introduced by Roberto Calasso.
Author: William Robinson
Publisher:
ISBN:
Category : Floriculture
Languages : en
Pages : 470
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Book Description
Author: Joerg Baumeister
Publisher: Springer Nature
ISBN: 9811587485
Category : Political Science
Languages : en
Pages : 316
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Book Description
This book presents and discusses a strategy which includes four approaches to dealing with the risk of sea-level rise and other water hazards. It also offers opportunities for cities to explore urban extensions such as marine estates, aquatic food production systems, new sea related industries, maritime transport developments, new oceanic tourist attractions, and the designation of additional coastal ecological zones. The urban interface between Sea and Cities generates, therefore, both burning issues and valuable opportunities and raises the question of whether it is possible to solve the former by exploiting the latter?
Author: Harry Higgott Thomas
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 862
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Book Description
Author: Victor Margolin
Publisher: MIT Press
ISBN: 9780262631662
Category : Architecture
Languages : en
Pages : 316
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Book Description
An anthology of essays addressing the nature and practice of contemporary product and graphic design, selected from volumes four through nine of the international journal Design Issues. Themes include reflection on the nature of design, the meaning of products, and the place of design in world culture. Includes b & w photos and illustrations. c. Book News Inc.
Author: Yunhe Pan
Publisher: Springer Science & Business Media
ISBN: 3642281575
Category : Social Science
Languages : en
Pages : 298
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Book Description
"Cultural Composition" discusses the intrinsic relationship between culture imagery and visual expression, and for the first time proposed the concepts and methods that take culture as some design elements. Recursive mathematical logic is introduced to resolve the dynamic constitution of culture elements. The multi-level distribution of cultural elements has been demonstrated, the object of which can be refined as ICON. Culture is streamlined for ICON so as to enable it to be used in a creative way. With a cultural image mapping, ICON evokes the values of identity from the depths of feeling, making products endless charming. The proposition of "Cultural Composition" discovered the law how culture appears and changes in design. "Cultural Composition" takes Chinese culture as an example, through hundreds of illustrations, enumerated a large number of design work which contain typical culture elements, showing how culture elements appeals in daily-use things intuitively. It has both high theory value and practical value. Prof. Yunhe Pan is a member of Chinese Academy of Engineering, and also a professor at the College of Computer Science and Technology, Zhejiang University, China. His research area includes digital preservation for cultural heritages, digital library, and intelligent human animation.
Author:
Publisher:
ISBN:
Category : Floriculture
Languages : en
Pages : 422
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Book Description
Author: Joe Plummer
Publisher: John Wiley & Sons
ISBN: 0470140356
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 64
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Book Description
Organic Gardening magazine inspires and empowers readers with trusted information about how to grow the freshest, most healthful food, create a beautiful, safe haven around their homes, use our natural resources wisely, and care for the environment in all aspects of their lives.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 614
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Book Description
