Author: Robert Cave
Publisher:
ISBN: 9780500292006
Category : Science
Languages : en
Pages : 0
Book Description
Robert Cave examines 100 extraordinary projects, theories and experiments that have been conducted in the name of science. Some, including various nuclear tests, have attracted controversy and hostility; others, such as Johann Wilhelm Ritter's erotic self-experiments with a voltaic pile, seem downright weird. But Cave demonstrates, thoroughly and informatively, that it is only by doggedly asking awkward questions, and paying close attention to the answers, that scientists have been able to make progress. From spider monkeys to human cyborgs, and from swimming in syrup to chaos theory, Cave places each experiment and discovery in its scientific context to present an entertaining guide to some of the most jaw-dropping entries in the history of science. Why It's Not All Rocket Science contains chapters on psychology, the body, society, planet Earth and the universe, and to read it is to gain startling insights into why scientists seem to behave so oddly, and how their brilliant if sometimes bizarre work benefits all of society.
Why It's Not All Rocket Science
Author: Robert Cave
Publisher:
ISBN: 9780500292006
Category : Science
Languages : en
Pages : 0
Book Description
Robert Cave examines 100 extraordinary projects, theories and experiments that have been conducted in the name of science. Some, including various nuclear tests, have attracted controversy and hostility; others, such as Johann Wilhelm Ritter's erotic self-experiments with a voltaic pile, seem downright weird. But Cave demonstrates, thoroughly and informatively, that it is only by doggedly asking awkward questions, and paying close attention to the answers, that scientists have been able to make progress. From spider monkeys to human cyborgs, and from swimming in syrup to chaos theory, Cave places each experiment and discovery in its scientific context to present an entertaining guide to some of the most jaw-dropping entries in the history of science. Why It's Not All Rocket Science contains chapters on psychology, the body, society, planet Earth and the universe, and to read it is to gain startling insights into why scientists seem to behave so oddly, and how their brilliant if sometimes bizarre work benefits all of society.
Publisher:
ISBN: 9780500292006
Category : Science
Languages : en
Pages : 0
Book Description
Robert Cave examines 100 extraordinary projects, theories and experiments that have been conducted in the name of science. Some, including various nuclear tests, have attracted controversy and hostility; others, such as Johann Wilhelm Ritter's erotic self-experiments with a voltaic pile, seem downright weird. But Cave demonstrates, thoroughly and informatively, that it is only by doggedly asking awkward questions, and paying close attention to the answers, that scientists have been able to make progress. From spider monkeys to human cyborgs, and from swimming in syrup to chaos theory, Cave places each experiment and discovery in its scientific context to present an entertaining guide to some of the most jaw-dropping entries in the history of science. Why It's Not All Rocket Science contains chapters on psychology, the body, society, planet Earth and the universe, and to read it is to gain startling insights into why scientists seem to behave so oddly, and how their brilliant if sometimes bizarre work benefits all of society.
It's Not Rocket Science
Author: Ben Miller
Publisher: Sphere
ISBN: 0748128506
Category : Science
Languages : en
Pages : 268
Book Description
The Top Ten Bestseller Black holes. DNA. The Large Hadron Collider. Ever had that sneaking feeling that you are missing out on some truly spectacular science? You do? Well, fear not, for help is at hand. Ben Miller was working on his Physics PhD at Cambridge when he accidentally became a comedian. But first love runs deep, and he has returned to his roots to share with you all his favourite bits of science. This is the stuff you really need to know, not only because it matters but because it will quite simply amaze and delight you. 'Let me show you another, perhaps less familiar side of Science; her beauty, her seductiveness and her passion. And let's do it quickly, while Maths isn't looking' - Ben Miller 'This book makes climate change actually seem interesting. Not just important - it's obviously important - but interesting. As a result I bought lots of other books about climate change, something I now regret' - David Mitchell Ben Miller is, like you, a mutant ape living through an Ice Age on a ball of molten iron, orbiting a supermassive black hole. He is also an actor, comedian and approximately one half of Armstrong & Miller. He's presented a BBC Horizon documentary on temperature and a Radio 4 series about the history of particle physics, and has written a science column for The Times. He is slowly coming to terms with the idea that he may never be an astronaut.
Publisher: Sphere
ISBN: 0748128506
Category : Science
Languages : en
Pages : 268
Book Description
The Top Ten Bestseller Black holes. DNA. The Large Hadron Collider. Ever had that sneaking feeling that you are missing out on some truly spectacular science? You do? Well, fear not, for help is at hand. Ben Miller was working on his Physics PhD at Cambridge when he accidentally became a comedian. But first love runs deep, and he has returned to his roots to share with you all his favourite bits of science. This is the stuff you really need to know, not only because it matters but because it will quite simply amaze and delight you. 'Let me show you another, perhaps less familiar side of Science; her beauty, her seductiveness and her passion. And let's do it quickly, while Maths isn't looking' - Ben Miller 'This book makes climate change actually seem interesting. Not just important - it's obviously important - but interesting. As a result I bought lots of other books about climate change, something I now regret' - David Mitchell Ben Miller is, like you, a mutant ape living through an Ice Age on a ball of molten iron, orbiting a supermassive black hole. He is also an actor, comedian and approximately one half of Armstrong & Miller. He's presented a BBC Horizon documentary on temperature and a Radio 4 series about the history of particle physics, and has written a science column for The Times. He is slowly coming to terms with the idea that he may never be an astronaut.
Think Like a Rocket Scientist
Author: Ozan Varol
Publisher: PublicAffairs
ISBN: 1541762614
Category : Business & Economics
Languages : en
Pages : 322
Book Description
* One of Inc.com's "6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)"* Adam Grant's # 1 pick of his top 20 books of 2020* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant). A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.
Publisher: PublicAffairs
ISBN: 1541762614
Category : Business & Economics
Languages : en
Pages : 322
Book Description
* One of Inc.com's "6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)"* Adam Grant's # 1 pick of his top 20 books of 2020* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant). A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.
Not Necessarily Rocket Science
Author: Kellie Gerardi
Publisher: Mango Media Inc.
ISBN: 1642504114
Category : Science
Languages : en
Pages : 256
Book Description
The Aspiring Astronaut’s Guide to Getting Lost in Outer Space “Kellie is probably one of the best ambassadors for spaceflight in the 21st century that the industry could have.” —Lucy Hawking, author of George's Secret Key to the Universe and host of Audible's Lucy in the Sky. #1 New Release in Science & Math, Essays & Commentary and Astronautics & Space Flight Follow aerospace science professional Kellie Gerardi’s non-traditional path in the space industry as she guides and encourages anyone who has ever dreamed about stars, the solar system, and the galaxies in space. Ever wondered what it’s like to work in outer space? In this candid science memoir and career guide, Gerardi offers an inside look into the industry beginning to eclipse Silicon Valley. Whether you have a space science degree or are looking to learn about stars, Not Necessarily Rocket Science proves there’s room for anyone who is passionate about exploration. What it’s like to be a woman in space. With a space background and a mission to democratize access to space, this female astronaut candidate offers a front row seat to the final frontier. From her adventures training for Mars to testing spacesuits in microgravity, this unique handbook provides inspiration and guidance for aspiring astronauts everywhere. Look inside for answers to questions like: • Will there be beer on Mars? • Why do I need to do one-handed pushups in microgravity? • How can I possibly lose a fortune in outer space? If you’re looking for women in science gifts, astronomy books for adults, or NASA stories—or enjoyed, the Galaxy Girls book, or Letters from an Astrophysicist by Neil deGrasse Tyson—then you’ll love Not Necessarily Rocket Science.
Publisher: Mango Media Inc.
ISBN: 1642504114
Category : Science
Languages : en
Pages : 256
Book Description
The Aspiring Astronaut’s Guide to Getting Lost in Outer Space “Kellie is probably one of the best ambassadors for spaceflight in the 21st century that the industry could have.” —Lucy Hawking, author of George's Secret Key to the Universe and host of Audible's Lucy in the Sky. #1 New Release in Science & Math, Essays & Commentary and Astronautics & Space Flight Follow aerospace science professional Kellie Gerardi’s non-traditional path in the space industry as she guides and encourages anyone who has ever dreamed about stars, the solar system, and the galaxies in space. Ever wondered what it’s like to work in outer space? In this candid science memoir and career guide, Gerardi offers an inside look into the industry beginning to eclipse Silicon Valley. Whether you have a space science degree or are looking to learn about stars, Not Necessarily Rocket Science proves there’s room for anyone who is passionate about exploration. What it’s like to be a woman in space. With a space background and a mission to democratize access to space, this female astronaut candidate offers a front row seat to the final frontier. From her adventures training for Mars to testing spacesuits in microgravity, this unique handbook provides inspiration and guidance for aspiring astronauts everywhere. Look inside for answers to questions like: • Will there be beer on Mars? • Why do I need to do one-handed pushups in microgravity? • How can I possibly lose a fortune in outer space? If you’re looking for women in science gifts, astronomy books for adults, or NASA stories—or enjoyed, the Galaxy Girls book, or Letters from an Astrophysicist by Neil deGrasse Tyson—then you’ll love Not Necessarily Rocket Science.
It's Not Rocket Science
Author: Mary Spio
Publisher: TarcherPerigee
ISBN: 0399169326
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Rocket scientist, internet entrepreneur, and popular speaker Mary Spio presents practical advice for beating the odds, breaking the mold, and charting your own path to achieve true success Mary Spio went from being a barefoot girl in Ghana to a rocket scientist with major patents with Boeing. Mary is also an internet entrepreneur who speaks throughout the world about how anyone with a dream and some tools can harness the digital world for success and prosperity. In IT'S NOT ROCKET SCIENCE, she presents advice and empowering stories that will inspire readers to move beyond their comfort zones into mastery and empowerment. IT'S NOT ROCKET SCIENCE reveals the habits and traits of people who defy convention, overcome limited thinking, and crush the odds to achieve breakthrough success—and shows readers how to strike their own uncommon path. It shares the secrets to cultivating curiosity, creativity, compassion, audacity, passion, obsessive focus and tenacity to attain their dreams and change the world. It's not Rocket Science is an inspiring and entertaining read for anyone who desires to be empowered with the mindset needed to propel their life to new heights. • Learn how some of the world’s most successful people shatter boundaries. • Discover how your difference creates your relevance and your significance. • Uncover your inner spark and learn how to fuel your own flame. • Understand why a Defy-ing Moment is a defining moment. • Find your path to success –however you define it.
Publisher: TarcherPerigee
ISBN: 0399169326
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Rocket scientist, internet entrepreneur, and popular speaker Mary Spio presents practical advice for beating the odds, breaking the mold, and charting your own path to achieve true success Mary Spio went from being a barefoot girl in Ghana to a rocket scientist with major patents with Boeing. Mary is also an internet entrepreneur who speaks throughout the world about how anyone with a dream and some tools can harness the digital world for success and prosperity. In IT'S NOT ROCKET SCIENCE, she presents advice and empowering stories that will inspire readers to move beyond their comfort zones into mastery and empowerment. IT'S NOT ROCKET SCIENCE reveals the habits and traits of people who defy convention, overcome limited thinking, and crush the odds to achieve breakthrough success—and shows readers how to strike their own uncommon path. It shares the secrets to cultivating curiosity, creativity, compassion, audacity, passion, obsessive focus and tenacity to attain their dreams and change the world. It's not Rocket Science is an inspiring and entertaining read for anyone who desires to be empowered with the mindset needed to propel their life to new heights. • Learn how some of the world’s most successful people shatter boundaries. • Discover how your difference creates your relevance and your significance. • Uncover your inner spark and learn how to fuel your own flame. • Understand why a Defy-ing Moment is a defining moment. • Find your path to success –however you define it.
Rocket Science for Babies
Author: Chris Ferrie
Publisher: Sourcebooks, Inc.
ISBN: 1492670294
Category : Juvenile Nonfiction
Languages : en
Pages : 26
Book Description
Fans of Chris Ferrie's ABCs of Biology, ABCs of Space, and Quantum Physics for Babies will love this introduction to aerospace engineering for babies and toddlers! Help your future genius become the smartest baby in the room! It only takes a small spark to ignite a child's mind. Written by an expert, Rocket Science for Babies is a colorfully simple introduction to aerospace engineering. Babies (and grownups!) will learn about the basics of how lift and thrust make things fly. With a tongue-in-cheek approach that adults will love, this installment of the Baby University board book series is the perfect way to introduce basic concepts to even the youngest scientists. After all, it's never too early to become a rocket scientist! If you're looking for engineer board books, infant science books, or more Baby University board books to surprise your little one, look no further! Rocket Science for Babies offers fun early learning for your little scientist!
Publisher: Sourcebooks, Inc.
ISBN: 1492670294
Category : Juvenile Nonfiction
Languages : en
Pages : 26
Book Description
Fans of Chris Ferrie's ABCs of Biology, ABCs of Space, and Quantum Physics for Babies will love this introduction to aerospace engineering for babies and toddlers! Help your future genius become the smartest baby in the room! It only takes a small spark to ignite a child's mind. Written by an expert, Rocket Science for Babies is a colorfully simple introduction to aerospace engineering. Babies (and grownups!) will learn about the basics of how lift and thrust make things fly. With a tongue-in-cheek approach that adults will love, this installment of the Baby University board book series is the perfect way to introduce basic concepts to even the youngest scientists. After all, it's never too early to become a rocket scientist! If you're looking for engineer board books, infant science books, or more Baby University board books to surprise your little one, look no further! Rocket Science for Babies offers fun early learning for your little scientist!
It's ONLY Rocket Science
Author: Lucy Rogers
Publisher: Springer Science & Business Media
ISBN: 0387753788
Category : Technology & Engineering
Languages : en
Pages : 359
Book Description
Most amateur astronomers – and many of those with similar interests but who are not currently practising observers – have only a sketchy understanding of space flight. This book provides an introduction to its mechanics. The beauty of this book, written by an engineer who is also an accomplished science writer, is that it covers the subject comprehensively, and yet is almost entirely descriptive and non-mathematical. It deals with all aspects of space flight, from how to leave the Earth (including the design of the rocket, mission planning, navigation and communication), to life in space and the effects of weightlessness. The book also includes sections describing how an amateur can track satellites and understand their orbital parameters.
Publisher: Springer Science & Business Media
ISBN: 0387753788
Category : Technology & Engineering
Languages : en
Pages : 359
Book Description
Most amateur astronomers – and many of those with similar interests but who are not currently practising observers – have only a sketchy understanding of space flight. This book provides an introduction to its mechanics. The beauty of this book, written by an engineer who is also an accomplished science writer, is that it covers the subject comprehensively, and yet is almost entirely descriptive and non-mathematical. It deals with all aspects of space flight, from how to leave the Earth (including the design of the rocket, mission planning, navigation and communication), to life in space and the effects of weightlessness. The book also includes sections describing how an amateur can track satellites and understand their orbital parameters.
It's Not Rocket Science
Author: Robert Nance
Publisher: Christian Faith Publishing, Inc.
ISBN: 1641402563
Category : Religion
Languages : en
Pages : 238
Book Description
Share the author's amazing journey of being asked to become a flight controller at NASA when he didn't even apply, being in NASA Mission Control when man landed on the moon, being a business owner during good and hard times, being the father of a son desperately needing a liver transplant, and then wanting to share all that the Lord offers. The author received the Presidential Medal of Freedom for being part of the Apollo 13 Mission Operations Team that rescued the Apollo 13 astronauts. "Bob Nance ... is mentally integrating throttle usage by the crew and giving .. his best guesstimate of the hover time remaining before the fuel runs out. During training, he got pretty good at it and could hit the empty point within plus or minus ten seconds, but I never dreamed we would still be flying this close to empty and depending on Nance's eyeballs." - GENE KRANZ, Apollo 11 flight Director, as he describes the final seconds of man's first landing on the moon during Apollo 11 with the author as the Lunar Module Propulsion Flight Controller. From Failure is Not an Option by Gene Kranz. This book is about a man on a mission - actually, many missions. From rocket scientist at mission control for Apollo 11 and 13 to business owner and new car sales manager, as well as a husband, father and son, Bob Nance has lived an exciting life full of ups and downs, blessings, and difficulties. Through it all, Bob's main Mission has been to trust and follow the Lord Jesus Christ daily. When he has, God's sovereignty and presence have been beyond question. It's Not Rocket Science: It's All About Faith is an inspiring, personable and easy read. If you have ever questioned God's care and love, or His sovereignty over all of life's circumstances, I commend this book to you. - J. E. "Buddy" Childress, Executive Director, Needles Eye Ministries Richmond, VA
Publisher: Christian Faith Publishing, Inc.
ISBN: 1641402563
Category : Religion
Languages : en
Pages : 238
Book Description
Share the author's amazing journey of being asked to become a flight controller at NASA when he didn't even apply, being in NASA Mission Control when man landed on the moon, being a business owner during good and hard times, being the father of a son desperately needing a liver transplant, and then wanting to share all that the Lord offers. The author received the Presidential Medal of Freedom for being part of the Apollo 13 Mission Operations Team that rescued the Apollo 13 astronauts. "Bob Nance ... is mentally integrating throttle usage by the crew and giving .. his best guesstimate of the hover time remaining before the fuel runs out. During training, he got pretty good at it and could hit the empty point within plus or minus ten seconds, but I never dreamed we would still be flying this close to empty and depending on Nance's eyeballs." - GENE KRANZ, Apollo 11 flight Director, as he describes the final seconds of man's first landing on the moon during Apollo 11 with the author as the Lunar Module Propulsion Flight Controller. From Failure is Not an Option by Gene Kranz. This book is about a man on a mission - actually, many missions. From rocket scientist at mission control for Apollo 11 and 13 to business owner and new car sales manager, as well as a husband, father and son, Bob Nance has lived an exciting life full of ups and downs, blessings, and difficulties. Through it all, Bob's main Mission has been to trust and follow the Lord Jesus Christ daily. When he has, God's sovereignty and presence have been beyond question. It's Not Rocket Science: It's All About Faith is an inspiring, personable and easy read. If you have ever questioned God's care and love, or His sovereignty over all of life's circumstances, I commend this book to you. - J. E. "Buddy" Childress, Executive Director, Needles Eye Ministries Richmond, VA
Wine Isn't Rocket Science
Author: Ophelie Neiman
Publisher: Black Dog & Leventhal
ISBN: 031643129X
Category : Cooking
Languages : en
Pages : 764
Book Description
This fully illustrated and highly informative guide is an exciting introduction to the world of wine for anyone who has ever wanted to learn but didn't know where to begin. Rocket science is complicated, wine doesn't have to be! With information presented in an easy, illustrated style, and chock-full of the fool-proof and reliable knowledge of a seasoned oenophile, Wine Isn't Rocket Science is the guide you always wished existed. From how grapes are grown, harvested and turned into wine, to judging the color, aroma, and taste of the world's most popular varietals (wine made from a particular grape), to understanding terroir and feeling confident ordering and serving wine at any occasion, this book explains it all in the simplest possible way. Every page, every piece of information, and every detail is illustrated in charming and informative four-color drawings that explain concepts at a glance. Includes detailed information on a vast array of varietals that will help transform a beginner into a connoisseur.
Publisher: Black Dog & Leventhal
ISBN: 031643129X
Category : Cooking
Languages : en
Pages : 764
Book Description
This fully illustrated and highly informative guide is an exciting introduction to the world of wine for anyone who has ever wanted to learn but didn't know where to begin. Rocket science is complicated, wine doesn't have to be! With information presented in an easy, illustrated style, and chock-full of the fool-proof and reliable knowledge of a seasoned oenophile, Wine Isn't Rocket Science is the guide you always wished existed. From how grapes are grown, harvested and turned into wine, to judging the color, aroma, and taste of the world's most popular varietals (wine made from a particular grape), to understanding terroir and feeling confident ordering and serving wine at any occasion, this book explains it all in the simplest possible way. Every page, every piece of information, and every detail is illustrated in charming and informative four-color drawings that explain concepts at a glance. Includes detailed information on a vast array of varietals that will help transform a beginner into a connoisseur.
It's Not Rocket Science
Author: Dave Anderson
Publisher: John Wiley & Sons
ISBN: 1119116635
Category : Business & Economics
Languages : en
Pages : 261
Book Description
Stop chasing hot trends and start driving real growth It's Not Rocket Science blasts through the trends and false promises permeating the business world to help you and your company get back to basics and get things done. Why doggedly pursue the "next big thing" when the most effective drivers of growth are right under your nose? This book asserts that you've already heard, been taught, and know well the key fundamentals that spell business success, and presents a compelling, four strategy blueprint for returning your business culture and strategies to a rock solid foundation of execution excellence. Each chapter opens with The Challenge, which outlines a current condition that exists due to a departure from common sense behaviors, and tasks you with following the appropriate execution principles to get your business on the right track. After a thorough explanation of "what" and "why," each chapter gives you the actionable "how" so you can implement these valuable steps and master the art of execution in your organization. Shifting sands do not make for a sustainable structure. If your organization is to be robust and strong enough to weather any storm, the strength must come from the very core; the ability for each member of your team to execute daily and effectively towards your organization's most compelling goals. Frankly, the last things most organizations need is another goal they'll miss because they can't execute well. This book reminds you of the four timeless execution methods and strategies that have proven themselves over centuries, and shows you how they are implemented in today's business environment. Get the leaders right Get the culture right Get the people right Get the process right Today's flash in the pan may be superficially intriguing, but is it really that much different from yesterday's "hot tip"? Fundamentals are fundamental for a reason, and It's Not Rocket Science is the common sense guide to putting away flavor-of-the-month toys and getting down to business.
Publisher: John Wiley & Sons
ISBN: 1119116635
Category : Business & Economics
Languages : en
Pages : 261
Book Description
Stop chasing hot trends and start driving real growth It's Not Rocket Science blasts through the trends and false promises permeating the business world to help you and your company get back to basics and get things done. Why doggedly pursue the "next big thing" when the most effective drivers of growth are right under your nose? This book asserts that you've already heard, been taught, and know well the key fundamentals that spell business success, and presents a compelling, four strategy blueprint for returning your business culture and strategies to a rock solid foundation of execution excellence. Each chapter opens with The Challenge, which outlines a current condition that exists due to a departure from common sense behaviors, and tasks you with following the appropriate execution principles to get your business on the right track. After a thorough explanation of "what" and "why," each chapter gives you the actionable "how" so you can implement these valuable steps and master the art of execution in your organization. Shifting sands do not make for a sustainable structure. If your organization is to be robust and strong enough to weather any storm, the strength must come from the very core; the ability for each member of your team to execute daily and effectively towards your organization's most compelling goals. Frankly, the last things most organizations need is another goal they'll miss because they can't execute well. This book reminds you of the four timeless execution methods and strategies that have proven themselves over centuries, and shows you how they are implemented in today's business environment. Get the leaders right Get the culture right Get the people right Get the process right Today's flash in the pan may be superficially intriguing, but is it really that much different from yesterday's "hot tip"? Fundamentals are fundamental for a reason, and It's Not Rocket Science is the common sense guide to putting away flavor-of-the-month toys and getting down to business.