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Author: Michael Bernoff
Publisher:
ISBN: 9781544514512
Category : Self-Help
Languages : en
Pages : 0
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Book Description
You've tried everything they told you to do. You pushed, you hustled. Nothing is really wrong, and yet, you're unsatisfied with where you are. You're painfully aware that there's another level you can reach, and think you know what you need to do to get there. The only problem is you're not doing it--at least not consistently.It's not your fault that you feel stuck. There's an invisible force holding you back, and in Average Sucks, Michael Bernoff shows you what it is and what you can do about it.Michael is not teaching business strategy, and this is not a book designed to bury you in busywork. It's an invitation to meet the real you. The one who lives life the way they want to live. Michael is going to show you how to easily change the way you think and how you do things, so you can enjoy more success and more fun while you're at it.You deserve better than average, you're capable of it, too--isn't it time to go get it?
Author: Michael Bernoff
Publisher:
ISBN: 9781544514512
Category : Self-Help
Languages : en
Pages : 0
Get Book Here
Book Description
You've tried everything they told you to do. You pushed, you hustled. Nothing is really wrong, and yet, you're unsatisfied with where you are. You're painfully aware that there's another level you can reach, and think you know what you need to do to get there. The only problem is you're not doing it--at least not consistently.It's not your fault that you feel stuck. There's an invisible force holding you back, and in Average Sucks, Michael Bernoff shows you what it is and what you can do about it.Michael is not teaching business strategy, and this is not a book designed to bury you in busywork. It's an invitation to meet the real you. The one who lives life the way they want to live. Michael is going to show you how to easily change the way you think and how you do things, so you can enjoy more success and more fun while you're at it.You deserve better than average, you're capable of it, too--isn't it time to go get it?
Author: Gini Dietrich
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author: Jody Thompson
Publisher: John Wiley & Sons
ISBN: 1118426363
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Change the way you think about work (and life) by focusing on results—and only results Why Managing Sucks and How to Fix It shows how the Results-Only Work Environment (ROWE) mindset can make you or your organization more entrepreneurial, more connected with the broader trends in your industry, and more willing to take smart risks. It explains how to set clear expectations and focus on the endpoint as opposed to managing the process that gets you there. With eyes set on getting rid of distractions, long meetings, and unnecessary updates, this book offers quick, everyday strategies to experience huge increases in productivity (without adding resources) and dramatic drops in turnover. Authors Ressler and Thompson began their work together at Best Buy where they are credited with revolutionizing the workplace Reframes thinking away from counting on general availability (Where's Bob?) to creating clear expectations (Does Bob know exactly what's expected of him?) Explains how to reduce the number of meetings while increasing their quality Shows how to eliminate scheduled events in order to increase critical thinking and improve communication ROWE is a bold, cultural transformation that permeates the attitudes and operating style of an entire workplace, leveling the playing field and giving people complete autonomy—to manage their measurable results using adult common sense.
Author: Peter Finley
Publisher: Bloomsbury Publishing USA
ISBN: 031308288X
Category : Social Science
Languages : en
Pages : 224
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Book Description
In America, sports are a popular passion, and an astoundingly lucrative business as well. Americans pay out millions of dollars annually for channels and stadiums to bring them closer to their favorite players, and every year, young athletes go to greater lengths to reach those exalted fields of play themselves. Unfortunately, in the quest to offer an ever more compelling product, the sports industry is blind to the manner in which that product is created. Doping, playing through injury, and eating disorders are widespread problems in both professional and college athletics, and speak volumes about the lengths to which people will go in order to make themselves successful. Dirty play, hazing, and cheating are common even at the lowest levels. Most troubling of all, however, are the societal problems created by the sports industry, which include racism, sexism, classism, and homophobia. Peter and Laura Finley's comprehensive work confronts the many problems facing athletics today. Using numerous examples (both historical and current), they begin with the issue as they exist at the highest levels and as they are represented in the media. They then go on to look at how the values and models expressed by professionals are adopted and utilized by coaches, parents, and eventually by amateur athletes of all ages. Finally, the Finleys provide recommendations for improving the sports environment in America, suggesting ways we can work to counteract some of these many harmful influences to ensure that sports realize their potential as a positive and rewarding activity.
Author:
Publisher:
ISBN:
Category : Glass manufacture
Languages : en
Pages : 362
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Book Description
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 402
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Book Description
Author: Mark Padilla
Publisher: University of Chicago Press
ISBN: 0226644375
Category : Social Science
Languages : en
Pages : 313
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Book Description
In recent years, the economy of the Caribbean has become almost completely dependent on international tourism. And today one of the chief ways that foreign visitors there seek pleasure is through prostitution. While much has been written on the female sex workers who service these tourists, Caribbean Pleasure Industry shifts the focus onto the men. Drawing on his groundbreaking ethnographic research in the Dominican Republic, Mark Padilla discovers a complex world where the global political and economic impact of tourism has led to shifting sexual identities, growing economic pressures, and new challenges for HIV prevention. In fluid prose, Padilla analyzes men who have sex with male tourists, yet identify themselves as “normal” heterosexual men and struggle to maintain this status within their relationships with wives and girlfriends. Padilla’s exceptional ability to describe the experiences of these men will interest anthropologists, but his examination of bisexuality and tourism as much-neglected factors in the HIV/AIDS epidemic makes this book essential to anyone concerned with health and sexuality in the Caribbean or beyond.
Author: Gini Dietrich
Publisher: Pearson Education
ISBN: 078974886X
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author: Jill Dyché
Publisher: John Wiley & Sons
ISBN: 0471916978
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
Author: United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts and Competition Policy
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
