Why Fonts Matter

Why Fonts Matter PDF Author: Sarah Hyndman
Publisher:
ISBN: 9781584236313
Category : Design
Languages : en
Pages : 0

Get Book Here

Book Description
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.

Why Fonts Matter

Why Fonts Matter PDF Author: Sarah Hyndman
Publisher:
ISBN: 9781584236313
Category : Design
Languages : en
Pages : 0

Get Book Here

Book Description
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.

Just My Type

Just My Type PDF Author: Simon Garfield
Publisher: Penguin
ISBN: 1101577819
Category : Design
Languages : en
Pages : 388

Get Book Here

Book Description
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

The Type Taster

The Type Taster PDF Author: Sarah Hyndman
Publisher:
ISBN: 9780993181108
Category : Graphic design (Typography)
Languages : en
Pages : 144

Get Book Here

Book Description


How to Draw Type and Influence People

How to Draw Type and Influence People PDF Author: Sarah Hyndman
Publisher: Laurence King Publishing
ISBN: 9781780679754
Category : Design
Languages : en
Pages : 0

Get Book Here

Book Description
We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we've even read the words. How to Draw Type and Influence People shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show the reader how to draw each font and invite them to explore the associations evoked by the styles, to reveal why they have come about and how to create their own versions. Ideal for all those who work with type daily, this book provides an accessible way in to the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.

Hairstyles of the Damned (Punk Planet Books)

Hairstyles of the Damned (Punk Planet Books) PDF Author: Joe Meno
Publisher: Akashic Books
ISBN: 1936070294
Category : Fiction
Languages : en
Pages : 278

Get Book Here

Book Description
The debut novel from Akashic’s new imprint, Punk Planet Books. Also check out the smash hits How the Hula Girl Sings, Tender as Hellfire, and The Boy Detective Fails. “A funny, hard-rocking first-person tale of teenage angst and discovery.” —Booklist “Captures the loose, fun, recklessness of midwestern punk.” —MTV.com Hairstyles of the Damned is an honest, true-life depiction of growing up punk on Chicago’s south side: a study in the demons of racial intolerance, Catholic school conformism, and class repression. It is the story of the riotous exploits of Brian, a high school burnout, and his best friend, Gretchen, a punk rock girl fond of brawling. Based on the actual events surrounding a Chicago high school’s segregated prom, this work of fiction unflinchingly pursues the truth in discovering what it means to be your own person.

Typography for Lawyers

Typography for Lawyers PDF Author: Matthew Butterick
Publisher:
ISBN: 9781598392623
Category : Desktop publishing
Languages : en
Pages : 0

Get Book Here

Book Description
"Originally released to great acclaim in 2010, Typography for Lawyers was the first guide to the essentials of typography aimed specifically at lawyers. Author Matthew Butterick, an attorney and Harvard-trained typographer, dispelled the myth that legal documents are incompatible with excellent typography. Butterick explained how to get professional results with the tools you already have quickly and easily. Revised and updated & the second edition includes: new topics such as email, footnotes, alternate figures, and OpenType features; avice for presentations, contracts, grids of numbers, and court opinions; technical tips covering the newest versions of Word and WordPerfect for Windows and OS X; new font recommendations, including two that are free; new essays on the font copyrights, screen-reading considerations, and typographic disputes that have reached the courts; a refreshed layout, featuring type features designed by the author."--from Amazon.com website.

How and why Books Matter

How and why Books Matter PDF Author: James W. Watts
Publisher: Equinox Publishing (UK)
ISBN: 9781781797693
Category : Literary Criticism
Languages : en
Pages : 0

Get Book Here

Book Description
Religious and secular communities ritualize some books in one, two, or three dimensions. They ritualize the dimension of semantic interpretation through teaching, preaching, and scholarly commentary. This dimension receives almost all the attention of academic scholars. Communities also ritualize a text's expressive dimension through public reading, recitation, and song, and also by reproducing its contents in art, theatre and film. This dimension is receiving increasing scholarly attention, especially in religious studies and anthropology. A third textual dimension, the iconic dimension, gets ritualized by manipulating the physical text, decorating it, and displaying it. This dimension has received almost no academic attention, yet features prominently in the most common news stories about books, whether about e-books, academic libraries, rare manuscript discoveries, or scripture desecrations. By calling attention to the iconic dimension of books, James Watts argues that we can better understand how physical books mediate social value and power within and between religious communities, nations, academic disciplines, and societies both ancient and modern.How and Why Books Matter will appeal to a wide range of readers interested in books, reading, literacy, scriptures, e-books, publishing, and the future of the book. It also addresses scholarship in religion, cultural studies, literacy studies, biblical studies, book history, anthropology, literary studies, and intellectual history.

Fifty Typefaces That Changed the World

Fifty Typefaces That Changed the World PDF Author: John L Walters
Publisher: Hachette UK
ISBN: 1840916494
Category : Design
Languages : en
Pages : 189

Get Book Here

Book Description
The Design Museum brings you fifty typefaces that changed the world we live in! The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more. From the power of Gotham - the typeface used in Obama's first presidential campaign - to the eloquence of Baskerville, from the classic cool of Helvetica to Wim Crouwel's provocative New Alphabet, this is a book of visual treats and wonderful stories. Contents Includes... Blackletter c.1455 First Roman Type c.1470 Garamond c.1532 Romain du Roi 1690 - 1745 Baskerville 1757 Bodoni late 1780s The first Egyptians (slab serifs) 1810 Wood Types - condensed grotesques 1828 - c.1900 The First Typewriter 1868 Franklin Gothic Condensed 1903 - 14 Cooper Black 1921 Futura 1927 Times new Roman (aka Times Roman) 1932 Helvetica 1957 Beowolf 1989 Comic sans 1994 Gotham 2000 Guardian Egyptian 2005- Ubuntu 2011 ...And Many More!

The Geometry of Type

The Geometry of Type PDF Author: Stephen Coles
Publisher:
ISBN: 9780500292457
Category : Design
Languages : en
Pages : 0

Get Book Here

Book Description
The Geometry of Type explores 100 traditional and modern typefaces in detail, with a full spread devoted to each entry. Characters from each typeface are enlarged and annotated to reveal key features, anatomical details, and the finer, often-overlooked elements of type design, which shows how these attributes affect mood and readability. Sidebar information lists the designer and foundry, the year of release and the different weights and styles available, while feature boxes explain the origins and best uses for each typeface, such as whether it is suitable for running text or as a display font for headlines. To help the reader spot each typeface in the wider world, the full character set is shown, and the best letters for identification are highlighted. This beautiful and highly practical work of reference for font spotters, designers and users is a close-up celebration of typefaces and great type design.

Type & Layout

Type & Layout PDF Author: Colin Wheildon
Publisher:
ISBN: 9781875750221
Category : Communication in marketing
Languages : en
Pages : 0

Get Book Here

Book Description
For anyone who has a say in what appears in print and need to know whether, as well as looking good, it will do its job by being read. It gives practical answers on choosing the right typeface, on colour, tints, and many basic aspects of layout.