Converge PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Converge PDF full book. Access full book title Converge by Bob W. Lord. Download full books in PDF and EPUB format.
Author: Bob W. Lord
Publisher: John Wiley & Sons
ISBN: 1118575520
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
Bob Lord and Ray Velez of Razorfish - the all-media, cutting-edge advertising agency - offer a clear description of the effects of today's collision of marketing and technology. They explain the challenges and opportunities inherent in a transformed world of business. Razorfish has profited from and at times even driven the current techno-media wave of change in both technology and media. The authors' ideas are valuable, but not ahead of the curve. They discuss what is already well underway, rather than predicting coming changes. getAbstract recommends their keen assessment of the complex status quo to those who need to understand it better and to those considering change, involved in marketing or shaping corporate messages.
Author: Bob W. Lord
Publisher: John Wiley & Sons
ISBN: 1118575520
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
Bob Lord and Ray Velez of Razorfish - the all-media, cutting-edge advertising agency - offer a clear description of the effects of today's collision of marketing and technology. They explain the challenges and opportunities inherent in a transformed world of business. Razorfish has profited from and at times even driven the current techno-media wave of change in both technology and media. The authors' ideas are valuable, but not ahead of the curve. They discuss what is already well underway, rather than predicting coming changes. getAbstract recommends their keen assessment of the complex status quo to those who need to understand it better and to those considering change, involved in marketing or shaping corporate messages.
Author: Henry Jenkins
Publisher: NYU Press
ISBN: 0814742955
Category : Social Science
Languages : en
Pages : 361
Get Book Here
Book Description
“What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.
Author: David Ehrlichman
Publisher: Berrett-Koehler Publishers
ISBN: 152309169X
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
This practical guide shows how to facilitate collaboration among diverse individuals and organizations to navigate complexity and create change in our interconnected world. The social and environmental challenges we face today are not only complex, they are also systemic and structural and have no obvious solutions. They require diverse combinations of people, organizations, and sectors to coordinate actions and work together even when the way forward is unclear. Even so, collaborative efforts often fail because they attempt to navigate complexity with traditional strategic plans, created by hierarchies that ignore the way people naturally connect. By embracing a living-systems approach to organizing, impact networks bring people together to build relationships across boundaries; leverage the existing work, skills, and motivations of the group; and make progress amid unpredictable and ever-changing conditions. As a powerful and flexible organizing system that can span regions, organizations, and silos of all kinds, impact networks underlie some of the most impressive and large-scale efforts to create change across the globe. David Ehrlichman draws on his experience as a network builder; interviews with dozens of network leaders; and insights from the fields of network science, community building, and systems thinking to provide a clear process for creating and developing impact networks. Given the increasing complexity of our society and the issues we face, our ability to form, grow, and work through networks has never been more essential.
Author: Bob W. Lord
Publisher: John Wiley & Sons
ISBN: 1118632222
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands—including AXE, Intel, Samsung, and Kellogg—to solve business problems at the collision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. Explains how to organize for innovation within your own organization by applying the principles of agile development across your business Details how to create a religion around convergence, explaining how to tell the story throughout the organization Outlines how to adapt processes to keep up with and take advantage of rapid technological change A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.
Author: Robert Buderi
Publisher: MIT Press
ISBN: 026236848X
Category : Technology & Engineering
Languages : en
Pages : 401
Get Book Here
Book Description
The evolution of the most innovative square mile on the planet: the endless cycles of change and reinvention that created today’s Kendall Square. Kendall Square in Cambridge, Massachusetts, has been called “the most innovative square mile on the planet.” It’s a life science hub, hosting Biogen, Moderna, Pfizer, Takeda, and others. It’s a major tech center, with Google, Microsoft, IBM, Amazon, Facebook, and Apple all occupying big chunks of pricey office space. Kendall Square also boasts a dense concentration of startups, with leading venture capital firms conveniently located nearby. And of course, MIT is just down the block. In Where Futures Converge, Robert Buderi offers the first detailed account of the unique ecosystem that is Kendall Square, chronicling the endless cycles of change and reinvention that have driven its evolution. Buderi, who himself has worked in Kendall Square for the past twenty years, tells fascinating stories of great innovators and their innovations that stretch back two centuries. Before biotech and artificial intelligence, there was railroad car innovation, the first long-distance telephone call, the Polaroid camera, MIT’s once secret, now famous Radiation Laboratory, and much more. Buderi takes readers on a walking tour of the square and talks to dozens of innovators, entrepreneurs, urban planners, historians, and others. He considers Kendall Square’s limitations—it’s “gentrification gone rogue,” by one description, with little affordable housing, no pharmacy, and a scarce middle class—and its strengths: the “human collisions” that spur innovation. What’s next for Kendall Square? Buderi speculates about the next big innovative enterprises and outlines lessons for aspiring innovation districts. More important, he asks how Kendall Square can be both an innovation hub and diversity, equity, and inclusion hub. There’s a lot of work still to do.
Author: Richard Baldwin
Publisher: Harvard University Press
ISBN: 067466048X
Category : Business & Economics
Languages : en
Pages : 340
Get Book Here
Book Description
An Economist Best Book of the Year A Financial Times Best Economics Book of the Year A Fast Company “7 Books Microsoft CEO Satya Nadella Says You Need to Lead Smarter” Between 1820 and 1990, the share of world income going to today’s wealthy nations soared from twenty percent to almost seventy. Since then, that share has plummeted to where it was in 1900. As the renowned economist Richard Baldwin reveals, this reversal of fortune reflects a new age of globalization that is drastically different from the old. The nature of globalization has changed, but our thinking about it has not. Baldwin argues that the New Globalization is driven by knowledge crossing borders, not just goods. That is why its impact is more sudden, more individual, more unpredictable, and more uncontrollable than before—which presents developed nations with unprecedented challenges as they struggle to maintain reliable growth and social cohesion. It is the driving force behind what Baldwin calls “The Great Convergence,” as Asian economies catch up with the West. “In this brilliant book, Baldwin has succeeded in saying something both new and true about globalization.” —Martin Wolf, Financial Times “A very powerful description of the newest phase of globalization.” —Larry Summers, former U.S. Secretary of the Treasury “An essential book for understanding how modern trade works via global supply chains. An antidote to the protectionist nonsense being peddled by some politicians today.” —The Economist “[An] indispensable guide to understanding how globalization has got us here and where it is likely to take us next.” —Alan Beattie, Financial Times
Author: American Medical Association. Ophthalmological Section
Publisher:
ISBN:
Category : Ophthalmology
Languages : en
Pages : 228
Get Book Here
Book Description
Author: Marc Aristide Rieffel
Publisher: American Mathematical Soc.
ISBN: 0821835181
Category : Mathematics
Languages : en
Pages : 106
Get Book Here
Book Description
By a quantum metric space we mean a $C DEGREES*$-algebra (or more generally an order-unit space) equipped with a generalization of the usual Lipschitz seminorm on functions which one associates to an ordinary metric. We develop for compact quantum metric spaces a version of Gromov-Hausdorff di
Author: American Medical Association. Section on Ophthalmology
Publisher:
ISBN:
Category : Ophthalmology
Languages : en
Pages : 224
Get Book Here
Book Description
Author: Flannery O'Connor
Publisher: Macmillan
ISBN: 0374150125
Category : Fiction
Languages : en
Pages : 305
Get Book Here
Book Description
"Everything That Rises Must Converge" (1965) is nine posthumous stories. The introduction is by Robert Fitzgerald.
