Author: Jenna Supp-Montgomerie
Publisher: NYU Press
ISBN: 1479801488
Category : Religion
Languages : en
Pages : 310
Book Description
**FINALIST, 2022 PROSE Award in Theology & Religious Studies** An innovative exploration of religion's influence on communication networks When Samuel Morse sent the words “what hath God wrought” from the US Supreme Court to Baltimore in mere minutes, it was the first public demonstration of words travelling faster than human beings and farther than a line of sight in the US. This strange confluence of media, religion, technology, and US nationhood lies at the foundation of global networks. The advent of a telegraph cable crossing the Atlantic Ocean was viewed much the way the internet is today, to herald a coming world-wide unification. President Buchanan declared that the Atlantic Telegraph would be “an instrument destined by divine providence to diffuse religion, civilization, liberty, and law throughout the world” through which “the nations of Christendom [would] spontaneously unite.” Evangelical Protestantism embraced the new technology as indicating God’s support for their work to Christianize the globe. Public figures in the US imagined this new communication technology in primarily religious terms as offering the means to unite the world and inspire peaceful relations among nations. Religious utopianists saw the telegraph as the dawn of a perfect future. Religious framing thus dominated the interpretation of the technology’s possibilities, forging an imaginary of networks as connective, so much so that connection is now fundamental to the idea of networks. In reality, however, networks are marked, at core, by disconnection. With lively historical sources and an accessible engagement with critical theory, When the Medium was the Mission tells the story of how connection was made into the fundamental promise of networks, illuminating the power of public Protestantism in the first network imaginaries, which continue to resonate today in false expectations of connection.
When the Medium Was the Mission
Author: Jenna Supp-Montgomerie
Publisher: NYU Press
ISBN: 1479801488
Category : Religion
Languages : en
Pages : 310
Book Description
**FINALIST, 2022 PROSE Award in Theology & Religious Studies** An innovative exploration of religion's influence on communication networks When Samuel Morse sent the words “what hath God wrought” from the US Supreme Court to Baltimore in mere minutes, it was the first public demonstration of words travelling faster than human beings and farther than a line of sight in the US. This strange confluence of media, religion, technology, and US nationhood lies at the foundation of global networks. The advent of a telegraph cable crossing the Atlantic Ocean was viewed much the way the internet is today, to herald a coming world-wide unification. President Buchanan declared that the Atlantic Telegraph would be “an instrument destined by divine providence to diffuse religion, civilization, liberty, and law throughout the world” through which “the nations of Christendom [would] spontaneously unite.” Evangelical Protestantism embraced the new technology as indicating God’s support for their work to Christianize the globe. Public figures in the US imagined this new communication technology in primarily religious terms as offering the means to unite the world and inspire peaceful relations among nations. Religious utopianists saw the telegraph as the dawn of a perfect future. Religious framing thus dominated the interpretation of the technology’s possibilities, forging an imaginary of networks as connective, so much so that connection is now fundamental to the idea of networks. In reality, however, networks are marked, at core, by disconnection. With lively historical sources and an accessible engagement with critical theory, When the Medium was the Mission tells the story of how connection was made into the fundamental promise of networks, illuminating the power of public Protestantism in the first network imaginaries, which continue to resonate today in false expectations of connection.
Publisher: NYU Press
ISBN: 1479801488
Category : Religion
Languages : en
Pages : 310
Book Description
**FINALIST, 2022 PROSE Award in Theology & Religious Studies** An innovative exploration of religion's influence on communication networks When Samuel Morse sent the words “what hath God wrought” from the US Supreme Court to Baltimore in mere minutes, it was the first public demonstration of words travelling faster than human beings and farther than a line of sight in the US. This strange confluence of media, religion, technology, and US nationhood lies at the foundation of global networks. The advent of a telegraph cable crossing the Atlantic Ocean was viewed much the way the internet is today, to herald a coming world-wide unification. President Buchanan declared that the Atlantic Telegraph would be “an instrument destined by divine providence to diffuse religion, civilization, liberty, and law throughout the world” through which “the nations of Christendom [would] spontaneously unite.” Evangelical Protestantism embraced the new technology as indicating God’s support for their work to Christianize the globe. Public figures in the US imagined this new communication technology in primarily religious terms as offering the means to unite the world and inspire peaceful relations among nations. Religious utopianists saw the telegraph as the dawn of a perfect future. Religious framing thus dominated the interpretation of the technology’s possibilities, forging an imaginary of networks as connective, so much so that connection is now fundamental to the idea of networks. In reality, however, networks are marked, at core, by disconnection. With lively historical sources and an accessible engagement with critical theory, When the Medium was the Mission tells the story of how connection was made into the fundamental promise of networks, illuminating the power of public Protestantism in the first network imaginaries, which continue to resonate today in false expectations of connection.
The Value of You
Author: Christopher D. Connors
Publisher: Christopher Connors
ISBN: 9780999507001
Category : Self-actualization (Psychology)
Languages : en
Pages : 314
Book Description
Where are you going? Where have you been? What are you doing about it NOW? As you think through these questions, I encourage you to make your move and reclaim the life you've always dreamed about. It's yours if you really want it. But you'll need more than just a burning desire. You'll need a game plan that is built on a rock-solid foundation of core values. Values lead us toward the journey of our destiny. Our generation has lost its way. In the fast-paced, instant-gratification world we live in, we've lost our direction. Values provide us direction, leading us to bold new opportunities and life-changing relationships. Values like confidence, faith, courage and hard work are key to living life on your terms. Know this my friend-it's not only about the end goal. It's the journey you take to get there. Because it is the journey that defines us in the end. The Value of You is a journey into the core values that give light to our human experience. Values lead us to interior freedom, peace of mind, happiness and success. Every chapter contains a value that is filled with creative stories of famous people like J.K. Rowling, Simone Biles, Captain Charles "Sully" Sullenberger and Amy Schumer, as well as lesser known, yet remarkable heroes such as Dr. Liviu Librescu, Chris Singleton and Welles Crowther. Each value has a description of its core features, as well as obstacles to living the value, results of living the value and a personal game plan with practical guidance to help you make the value your own. We live in an ever-changing world with adversity and challenges. Values are the constant that position us for happiness and success. Values are a way of life. Start your journey today!
Publisher: Christopher Connors
ISBN: 9780999507001
Category : Self-actualization (Psychology)
Languages : en
Pages : 314
Book Description
Where are you going? Where have you been? What are you doing about it NOW? As you think through these questions, I encourage you to make your move and reclaim the life you've always dreamed about. It's yours if you really want it. But you'll need more than just a burning desire. You'll need a game plan that is built on a rock-solid foundation of core values. Values lead us toward the journey of our destiny. Our generation has lost its way. In the fast-paced, instant-gratification world we live in, we've lost our direction. Values provide us direction, leading us to bold new opportunities and life-changing relationships. Values like confidence, faith, courage and hard work are key to living life on your terms. Know this my friend-it's not only about the end goal. It's the journey you take to get there. Because it is the journey that defines us in the end. The Value of You is a journey into the core values that give light to our human experience. Values lead us to interior freedom, peace of mind, happiness and success. Every chapter contains a value that is filled with creative stories of famous people like J.K. Rowling, Simone Biles, Captain Charles "Sully" Sullenberger and Amy Schumer, as well as lesser known, yet remarkable heroes such as Dr. Liviu Librescu, Chris Singleton and Welles Crowther. Each value has a description of its core features, as well as obstacles to living the value, results of living the value and a personal game plan with practical guidance to help you make the value your own. We live in an ever-changing world with adversity and challenges. Values are the constant that position us for happiness and success. Values are a way of life. Start your journey today!
Media in Church and Mission:
Author: Viggo Sogaard
Publisher: William Carey Publishing
ISBN: 1645082423
Category : Religion
Languages : en
Pages : 304
Book Description
Although written before much of the revolution in digital media, this book provides a lot of useful strategic input for those involved in media and Scripture Engagement.
Publisher: William Carey Publishing
ISBN: 1645082423
Category : Religion
Languages : en
Pages : 304
Book Description
Although written before much of the revolution in digital media, this book provides a lot of useful strategic input for those involved in media and Scripture Engagement.
Why Are We Yelling?
Author: Buster Benson
Publisher: Penguin
ISBN: 0525540105
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Have you ever walked away from an argument and suddenly thought of all the brilliant things you wish you'd said? Do you avoid certain family members and colleagues because of bitter, festering tension that you can't figure out how to address? Now, finally, there's a solution: a new framework that frees you from the trap of unproductive conflict and pointless arguing forever. If the threat of raised voices, emotional outbursts, and public discord makes you want to hide under the conference room table, you're not alone. Conflict, or the fear of it, can be exhausting. But as this powerful book argues, conflict doesn't have to be unpleasant. In fact, properly channeled, conflict can be the most valuable tool we have at our disposal for deepening relationships, solving problems, and coming up with new ideas. As the mastermind behind some of the highest-performing teams at Amazon, Twitter, and Slack, Buster Benson spent decades facilitating hard conversations in stressful environments. In this book, Buster reveals the psychological underpinnings of awkward, unproductive conflict and the critical habits anyone can learn to avoid it. Armed with a deeper understanding of how arguments, you'll be able to: Remain confident when you're put on the spot Diffuse tense moments with a few strategic questions Facilitate creative solutions even when your team has radically different perspectives Why Are We Yelling will shatter your assumptions about what makes arguments productive. You'll find yourself having fewer repetitive, predictable fights once you're empowered to identify your biases, listen with an open mind, and communicate well.
Publisher: Penguin
ISBN: 0525540105
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Have you ever walked away from an argument and suddenly thought of all the brilliant things you wish you'd said? Do you avoid certain family members and colleagues because of bitter, festering tension that you can't figure out how to address? Now, finally, there's a solution: a new framework that frees you from the trap of unproductive conflict and pointless arguing forever. If the threat of raised voices, emotional outbursts, and public discord makes you want to hide under the conference room table, you're not alone. Conflict, or the fear of it, can be exhausting. But as this powerful book argues, conflict doesn't have to be unpleasant. In fact, properly channeled, conflict can be the most valuable tool we have at our disposal for deepening relationships, solving problems, and coming up with new ideas. As the mastermind behind some of the highest-performing teams at Amazon, Twitter, and Slack, Buster Benson spent decades facilitating hard conversations in stressful environments. In this book, Buster reveals the psychological underpinnings of awkward, unproductive conflict and the critical habits anyone can learn to avoid it. Armed with a deeper understanding of how arguments, you'll be able to: Remain confident when you're put on the spot Diffuse tense moments with a few strategic questions Facilitate creative solutions even when your team has radically different perspectives Why Are We Yelling will shatter your assumptions about what makes arguments productive. You'll find yourself having fewer repetitive, predictable fights once you're empowered to identify your biases, listen with an open mind, and communicate well.
Science on a Mission
Author: Naomi Oreskes
Publisher: University of Chicago Press
ISBN: 022673241X
Category : History
Languages : en
Pages : 749
Book Description
A vivid portrait of how Naval oversight shaped American oceanography, revealing what difference it makes who pays for science. What difference does it make who pays for science? Some might say none. If scientists seek to discover fundamental truths about the world, and they do so in an objective manner using well-established methods, then how could it matter who’s footing the bill? History, however, suggests otherwise. In science, as elsewhere, money is power. Tracing the recent history of oceanography, Naomi Oreskes discloses dramatic changes in American ocean science since the Cold War, uncovering how and why it changed. Much of it has to do with who pays. After World War II, the US military turned to a new, uncharted theater of warfare: the deep sea. The earth sciences—particularly physical oceanography and marine geophysics—became essential to the US Navy, which poured unprecedented money and logistical support into their study. Science on a Mission brings to light how this influx of military funding was both enabling and constricting: it resulted in the creation of important domains of knowledge but also significant, lasting, and consequential domains of ignorance. As Oreskes delves into the role of patronage in the history of science, what emerges is a vivid portrait of how naval oversight transformed what we know about the sea. It is a detailed, sweeping history that illuminates the ways funding shapes the subject, scope, and tenor of scientific work, and it raises profound questions about the purpose and character of American science. What difference does it make who pays? The short answer is: a lot.
Publisher: University of Chicago Press
ISBN: 022673241X
Category : History
Languages : en
Pages : 749
Book Description
A vivid portrait of how Naval oversight shaped American oceanography, revealing what difference it makes who pays for science. What difference does it make who pays for science? Some might say none. If scientists seek to discover fundamental truths about the world, and they do so in an objective manner using well-established methods, then how could it matter who’s footing the bill? History, however, suggests otherwise. In science, as elsewhere, money is power. Tracing the recent history of oceanography, Naomi Oreskes discloses dramatic changes in American ocean science since the Cold War, uncovering how and why it changed. Much of it has to do with who pays. After World War II, the US military turned to a new, uncharted theater of warfare: the deep sea. The earth sciences—particularly physical oceanography and marine geophysics—became essential to the US Navy, which poured unprecedented money and logistical support into their study. Science on a Mission brings to light how this influx of military funding was both enabling and constricting: it resulted in the creation of important domains of knowledge but also significant, lasting, and consequential domains of ignorance. As Oreskes delves into the role of patronage in the history of science, what emerges is a vivid portrait of how naval oversight transformed what we know about the sea. It is a detailed, sweeping history that illuminates the ways funding shapes the subject, scope, and tenor of scientific work, and it raises profound questions about the purpose and character of American science. What difference does it make who pays? The short answer is: a lot.
Freeing Congregational Mission
Author: B. Hunter Farrell
Publisher: InterVarsity Press
ISBN: 1514000695
Category : Religion
Languages : en
Pages : 200
Book Description
North American congregations face a deepening crisis of consumer-oriented "selfie missions" and practices based on colonial-era assumptions. Seeking to free congregational mission from harmful cultural forces, this book helps churches better partner with God's work in the world, offering the latest research and practical, step-by-step tools for churches.
Publisher: InterVarsity Press
ISBN: 1514000695
Category : Religion
Languages : en
Pages : 200
Book Description
North American congregations face a deepening crisis of consumer-oriented "selfie missions" and practices based on colonial-era assumptions. Seeking to free congregational mission from harmful cultural forces, this book helps churches better partner with God's work in the world, offering the latest research and practical, step-by-step tools for churches.
Expect the Unexpected
Author: Bill Philipps
Publisher: New World Library
ISBN: 1608684962
Category : Body, Mind & Spirit
Languages : en
Pages : 234
Book Description
Love Reaches Us in Many Ways With testimonies from everyday men and women, celebrities, business leaders, and one-time skeptics, Expect the Unexpected is an honest firsthand account of how spirits communicate with Bill Philipps, why he believes they chose him to do this, and how he works with them to ultimately convey their messages. As Philipps confirms, it is normal to ask questions about what happens to our loved ones after death and to hope to reconnect with them. He offers insight and suggestions to help you ask for and receive signs with or without a medium and shows why he is convinced that readings always contain the possibility for love, peace, healing, and hope.
Publisher: New World Library
ISBN: 1608684962
Category : Body, Mind & Spirit
Languages : en
Pages : 234
Book Description
Love Reaches Us in Many Ways With testimonies from everyday men and women, celebrities, business leaders, and one-time skeptics, Expect the Unexpected is an honest firsthand account of how spirits communicate with Bill Philipps, why he believes they chose him to do this, and how he works with them to ultimately convey their messages. As Philipps confirms, it is normal to ask questions about what happens to our loved ones after death and to hope to reconnect with them. He offers insight and suggestions to help you ask for and receive signs with or without a medium and shows why he is convinced that readings always contain the possibility for love, peace, healing, and hope.
Christian Mission
Author: Dana L. Robert
Publisher: John Wiley & Sons
ISBN: 1444358642
Category : Religion
Languages : en
Pages : 244
Book Description
CHRISTIAN MISSION “Dana Robert distils a quarter of a century of her research into an erudite and accessible single-volume account of how Christianity became the largest religious tradition in the world. There is no better place for any reader to start becoming informed about this important subject.” David Hempton, Harvard University “Remarkable for the range and depth of the material Robert is able to pack into so short a book. Reliable and readable, it is especially valuable for its treatment of the relation between western and non-western missionary activity.” David A. Hollinger, University of California, Berkeley “Dana Robert’s richly textured book shows us that the history of Christian missions is far from being merely a European colonial story, and will be immensely valuable to students and general readers who are concerned to uncover the historical roots of Christianity’s current status as a truly global faith.” Brian Stanley, University of Edinburgh The Gospels record that Christ commanded his disciples to “go forth and teach all nations.” Thus began the history of Christian mission, a phenomenon which brought about massive shifts in the nature and practice of Christianity, and one that many say reflects the single most important movement of intercultural encounter over a sustained period of human history. To understand Christianity as a global movement, therefore, it is essential to study the role of mission – defined as the transmission of the Gospel across cultures. Erudite and enlightening, this brief book explores the 2,000 years of mission history, covering topics such as the meaning of the missionary through history, gender and missions, and missions in culture and politics. Given that in the twenty-first century, Christianity is now largely practiced outside the West, Christian Mission is an inspirational and invaluable resource to broaden our understanding of the nature of Christianity as a truly multi-cultural world religion.
Publisher: John Wiley & Sons
ISBN: 1444358642
Category : Religion
Languages : en
Pages : 244
Book Description
CHRISTIAN MISSION “Dana Robert distils a quarter of a century of her research into an erudite and accessible single-volume account of how Christianity became the largest religious tradition in the world. There is no better place for any reader to start becoming informed about this important subject.” David Hempton, Harvard University “Remarkable for the range and depth of the material Robert is able to pack into so short a book. Reliable and readable, it is especially valuable for its treatment of the relation between western and non-western missionary activity.” David A. Hollinger, University of California, Berkeley “Dana Robert’s richly textured book shows us that the history of Christian missions is far from being merely a European colonial story, and will be immensely valuable to students and general readers who are concerned to uncover the historical roots of Christianity’s current status as a truly global faith.” Brian Stanley, University of Edinburgh The Gospels record that Christ commanded his disciples to “go forth and teach all nations.” Thus began the history of Christian mission, a phenomenon which brought about massive shifts in the nature and practice of Christianity, and one that many say reflects the single most important movement of intercultural encounter over a sustained period of human history. To understand Christianity as a global movement, therefore, it is essential to study the role of mission – defined as the transmission of the Gospel across cultures. Erudite and enlightening, this brief book explores the 2,000 years of mission history, covering topics such as the meaning of the missionary through history, gender and missions, and missions in culture and politics. Given that in the twenty-first century, Christianity is now largely practiced outside the West, Christian Mission is an inspirational and invaluable resource to broaden our understanding of the nature of Christianity as a truly multi-cultural world religion.
Perennial Seller
Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Who
Author: Geoff Smart
Publisher: Ballantine Books
ISBN: 0345504194
Category : Business & Economics
Languages : en
Pages : 210
Book Description
In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.
Publisher: Ballantine Books
ISBN: 0345504194
Category : Business & Economics
Languages : en
Pages : 210
Book Description
In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.