When Talent Isn't Enough: Business Basics for the Creatively Inclined

When Talent Isn't Enough: Business Basics for the Creatively Inclined PDF Author: Kristen Fischer
Publisher: Red Wheel/Weiser
ISBN: 1601635435
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner. When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to: Run a profitable, fulfilling business Market themselves alongside seasoned pros, in-house talent and established agencies Understand the legalities of doing business Spearhead hassle-free accounting and bookkeeping practices Overcome challenging situations with clients Embrace self-promotion as a solo professional Cultivate lasting client partnerships