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Author: Susie Hodge
Publisher: B.E.S. Publishing
ISBN: 9781438004549
Category : Design
Languages : en
Pages : 0
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Book Description
Design pervades every aspect of our lives from the clothes we wear to the simple items we use every day, like the spoon and toothbrush. This book takes a deeper look at the objects that enrich our lives through the examination of 80 classic designs that have stood the test of time.
Author: Susie Hodge
Publisher: B.E.S. Publishing
ISBN: 9781438004549
Category : Design
Languages : en
Pages : 0
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Book Description
Design pervades every aspect of our lives from the clothes we wear to the simple items we use every day, like the spoon and toothbrush. This book takes a deeper look at the objects that enrich our lives through the examination of 80 classic designs that have stood the test of time.
Author: Lisa Silver
Publisher:
ISBN: 156496759X
Category : Advertising
Languages : en
Pages : 148
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Book Description
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
Author: Wendy W. Murawski
Publisher: Corwin Press
ISBN: 1544338716
Category : Education
Languages : en
Pages : 329
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Book Description
Learn how to REALLY improve outcomes for all students How do we remove learning barriers and provide all students with the opportunity to succeed? Written for both general and special educators from grades Pre-K through 12, What Really Works with Universal Design for Learning is the how-to guide for implementing aspects of Universal Design Learning (UDL) to help every student be successful. UDL is the design and delivery of curriculum and instruction to meet the needs of all learners by providing them with choices for what and why they are learning and how they will share what they have learned. Calling on a wide-range of expertise, this resource features An unprecedented breadth of topics, including content areas, pedagogical issues, and other critical topics like executive function, PBIS, and EBD Reproducible research-based, field-tested tools Practical strategies that are low cost, time efficient, and easy to implement Practices for developing shared leadership and for working with families
Author: A Michael Shumate
Publisher:
ISBN: 9780973933321
Category :
Languages : en
Pages : 156
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Book Description
A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Author: Karrie Jacobs
Publisher:
ISBN: 9781938922855
Category : Design services
Languages : en
Pages : 0
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Book Description
Most design books focus on outcome rather than on process. Scott Stowell's Design for People is groundbreaking in its approach to design literature. Focusing on 12 design projects by Stowell's design firm, Open, the volume offers a sort of oral history as told by those involved with each project--designers, clients, interns, collaborators and those who interact with the finished product on a daily basis. In addition to the case studies, the book features texts from influential figures in the design world, including writer Karrie Jacobs, founding editor-in-chief of Dwell magazine; plus contributions from Pierre Bernard, revolutionary French graphic artist and designer; Charles Harrison, pioneering industrial designer; Maira Kalman, artist and writer; Wynton Marsalis, composer and musician; Emily Pilloton, design activist and author of Design Revolution; Michael Van Valkenburgh, landscape architect and professor at Harvard's Graduate School of Design; and Alissa Walker, design writer and urban advocate.
Author: David Airey
Publisher: New Riders
ISBN: 0133052753
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
Author:
Publisher: Rockport Publishers
ISBN:
Category : Commercial art
Languages : en
Pages : 360
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Book Description
Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design--whether for a logo, brochure, identity system, or in-depth promotional campaign. Graphic Design That Works looks at examples of logos, identities, promotions, and brochure design that have proven successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.
Author: Susan Weinschenk
Publisher: Pearson Education
ISBN: 0132658607
Category : Computers
Languages : en
Pages : 438
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Book Description
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Author: Iris Bohnet
Publisher: Belknap Press
ISBN: 0674089030
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award A Financial Times Best Business Book of the Year A Times Higher Education Book of the Week Best Business Book of the Year, 800-CEO-READ Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions. “Bohnet assembles an impressive assortment of studies that demonstrate how organizations can achieve gender equity in practice...What Works is stuffed with good ideas, many equally simple to implement.” —Carol Tavris, Wall Street Journal “A practical guide for any employer seeking to offset the unconscious bias holding back women in organizations, from orchestras to internet companies.” —Andrew Hill, Financial Times
Author: Christian Kraft
Publisher: Apress
ISBN: 1430241500
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace. The approach in User Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You'll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right. Provides 17 proven methods for innovating around user experience Helps you think beyond the product to the sum total of a customer's experience Written by an experienced practitioner holding more than 100 user-experience patents
