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Author: William Dawes Malton
Publisher:
ISBN:
Category : Drill and minor tactics
Languages : en
Pages : 392
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Book Description
Author:
Publisher: GRIN Verlag
ISBN: 3638906124
Category :
Languages : en
Pages : 29
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Book Description
Author: Steve McKee
Publisher: Macmillan
ISBN: 1137278846
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Author: Sue Monk Kidd
Publisher: Penguin
ISBN: 0698175247
Category : Fiction
Languages : en
Pages : 384
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Book Description
The newest Oprah’s Book Club 2.0 selection: this special eBook edition of The Invention of Wings by Sue Monk Kidd features exclusive content, including Oprah’s personal notes highlighted within the text, and a reading group guide. Writing at the height of her narrative and imaginative gifts, Sue Monk Kidd presents a masterpiece of hope, daring, the quest for freedom, and the desire to have a voice in the world. Hetty “Handful” Grimke, an urban slave in early nineteenth century Charleston, yearns for life beyond the suffocating walls that enclose her within the wealthy Grimke household. The Grimke’s daughter, Sarah, has known from an early age she is meant to do something large in the world, but she is hemmed in by the limits imposed on women. Kidd’s sweeping novel is set in motion on Sarah’s eleventh birthday, when she is given ownership of ten year old Handful, who is to be her handmaid. We follow their remarkable journeys over the next thirty five years, as both strive for a life of their own, dramatically shaping each other’s destinies and forming a complex relationship marked by guilt, defiance, estrangement and the uneasy ways of love. As the stories build to a riveting climax, Handful will endure loss and sorrow, finding courage and a sense of self in the process. Sarah will experience crushed hopes, betrayal, unrequited love, and ostracism before leaving Charleston to find her place alongside her fearless younger sister, Angelina, as one of the early pioneers in the abolition and women’s rights movements. Inspired by the historical figure of Sarah Grimke, Kidd goes beyond the record to flesh out the rich interior lives of all of her characters, both real and invented, including Handful’s cunning mother, Charlotte, who courts danger in her search for something better. This exquisitely written novel is a triumph of storytelling that looks with unswerving eyes at a devastating wound in American history, through women whose struggles for liberation, empowerment, and expression will leave no reader unmoved. Please note there is another digital edition available without Oprah’s notes. Go to Oprah.com/bookclub for more OBC 2.0 content
Author: William Dawes Malton
Publisher:
ISBN:
Category : Drill and minor tactics
Languages : en
Pages : 392
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Book Description
Author: Jane McCarthy
Publisher: Simon and Schuster
ISBN: 1510778764
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Branding is not only more fun with a goddess to guide you—it’s also more powerful. In The Goddess Guide to Branding, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community. Throughout the book, female founders and brand leaders share what they’ve learned on their own brand-building journeys. It’s truly a powerhouse collective of women invested in seeing you succeed: Laura Modi (CEO & Co-Founder Bobbie) Sallie Krawcheck (CEO & Founder Ellevest) Georgina Gooley (Co-Founder Billie) Sophie Bambuck (CMO The North Face) Sali Christeson (CEO & Founder Argent) Susan Griffin-Black (Co-CEO & Co-Founder EO Products) Alexandra Fine (CEO & Founder Dame) Sashee Chandran (CEO & Founder Tea Drops) and more… The branding method shared in the book is intuitive and inspired. You don’t need an MBA or a background in marketing to "get" it. You’ll be showered with ideas at every step. And you’ll walk away with a complete blueprint for your brand, so your business can flourish and endure. If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.
Author: Kai Platschke
Publisher: Haufe-Lexware
ISBN: 3648106570
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases. Contents: A look back at the last 15 to 20 years of marketing The post-digital era The Relevance Methodology: framework and how-to Cases: including Dove, Red Bull, Coca-Cola Online working aids: Exercises for implementing the Relevance Methodology Templates Cases
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1506
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 218
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Amadeo M. Rea
Publisher: University of Arizona Press
ISBN: 0816548455
Category : Social Science
Languages : en
Pages : 320
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Book Description
There is a common but often unspoken arrogance on the part of outside observers that folk science and traditional knowledge—the type developed by Native communities and tribal groups—is inferior to the “formal science” practiced by Westerners. In this lucidly written and humanistic account of the O’odham tribes of Arizona and Northwest Mexico, ethnobiologist Amadeo M. Rea exposes the limitations of this assumption by exploring the rich ornithology that these tribes have generated about the birds that are native to their region. He shows how these peoples’ observational knowledge provides insights into the behaviors, mating habits, migratory patterns, and distribution of local bird species, and he uncovers the various ways that this knowledge is incorporated into the communities’ traditions and esoteric belief systems. Drawing on more than four decades of field and textual research along with hundreds of interviews with tribe members, Rea identifies how birds are incorporated, both symbolically and practically, into Piman legends, songs, art, religion, and ceremonies. Through highly detailed descriptions and accounts loaded with Native voice, this book is the definitive study of folk ornithology. It also provides valuable data for scholars of linguistics and North American Native studies, and it makes a significant contribution to our understanding of how humans make sense of their world. It will be of interest to historians of science, anthropologists, and scholars of indigenous cultures and folk taxonomy.
Author: William D. Malton
Publisher: BoD – Books on Demand
ISBN: 375256508X
Category : Fiction
Languages : en
Pages : 206
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Book Description
Reprint of the original, first published in 1867.
