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Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1523094125
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1523094125
Category : Business & Economics
Languages : en
Pages : 129
Get Book Here
Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Author: Warren Berger
Publisher: Bloomsbury Publishing USA
ISBN: 1620401460
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and “beautifully.” In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems-from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?” By showing how to approach questioning with an open, curious mind and a willingness to work through a series of “Why,” “What if,” and “How” queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.
Author: Warren Berger
Publisher: Bloomsbury Publishing USA
ISBN: 1632869586
Category : Self-Help
Languages : en
Pages : 287
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Book Description
From the bestselling author of A More Beautiful Question, hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face--at work, in our relationships, and beyond. When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way. In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships. The powerful questions in this book can help you: - Identify opportunities in your career or industry - Generate fresh ideas in business or in your own creative pursuits - Check your biases so you can make better judgments and decisions - Do a better job of communicating and connecting with the people around you Thoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.
Author: Choon Seng Ng
Publisher: Candid Creation Publishing
ISBN: 9789810990039
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Questions have the power to inspire new possibilities in our daily lives. But most of us struggle and spend lots of time thinking about good questions to ask in different contexts. What's Your Question? is the solution. With 630 questions divided into 90 different categories, you will definitely find a suitable one to ask that will help you launch meaningful conversations or trigger more and better questions. For example, Courage - What is the worst thing that could happen? Patience - How can we slow down to move faster? Reframing - What could the other person be thinking? Getting Unstuck - What is preventing us from moving forward? Treat this book as a handy resource when you are required to ask a variety of questions to challenge yourself, help others to reflect, empower your team, and develop breakthrough ideas.
Author: Naima Coster
Publisher: Grand Central Publishing
ISBN: 1538702355
Category : Fiction
Languages : en
Pages : 352
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Book Description
A Read with Jenna Today Show Book Club Pick! An instant New York Times bestseller! A USA Today bestseller! Named a Best Book of 2021 by Amazon • Esquire • Marie Claire • Refinery29 • Kirkus • Redbook • Ms. Magazine • The Millions • Undomesticated Magazine • Paperback Paris "A once-every-few-years reading experience."—Mary Beth Keane, New York Times bestselling author of Ask Again, Yes "Coster portrays her characters’ worlds with startling vitality. As the children fall in lust and love, grapple with angst and battle the tides of New South politics, Coster’s writing shines"—New York Times Book Review From the author of Halsey Street, a sweeping novel of legacy, identity, the American family—and the ways that race affects even our most intimate relationships. A community in the Piedmont of North Carolina rises in outrage as a county initiative draws students from the largely Black east side of town into predominantly white high schools on the west. For two students, Gee and Noelle, the integration sets off a chain of events that will tie their two families together in unexpected ways over the next twenty years. On one side of the integration debate is Jade, Gee's steely, ambitious mother. In the aftermath of a harrowing loss, she is determined to give her son the tools he'll need to survive in America as a sensitive, anxious, young Black man. On the other side is Noelle's headstrong mother, Lacey May, a white woman who refuses to see her half-Latina daughters as anything but white. She strives to protect them as she couldn't protect herself from the influence of their charming but unreliable father, Robbie. When Gee and Noelle join the school play meant to bridge the divide between new and old students, their paths collide, and their two seemingly disconnected families begin to form deeply knotted, messy ties that will shape the trajectory of their adult lives. And their mothers—each determined to see her child inherit a better life—will make choices that will haunt them for decades to come. As love is built and lost, and the past never too far behind, What's Mine and Yours is an expansive, vibrant tapestry that moves between the years, from the foothills of North Carolina, to Atlanta, Los Angeles, and Paris. It explores the unique organism that is every family: what breaks them apart and how they come back together.
Author: James N. Anderson
Publisher: Crossway
ISBN: 1433538954
Category : Religion
Languages : en
Pages : 114
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Book Description
2014 Popular Theology Book of the Year - World Magazine How do you view the world? It's a big question. And how you answer is one of the most important things about you. Not sure what you'd say? Join James Anderson on an interactive journey of discovery aimed at helping you understand and evaluate the options when it comes to identifying your worldview. Cast in the mold of a classic "Choose Your Own Adventure" story, What's Your Worldview? will guide you toward finding intellectually satisfying answers to life's biggest questions—equipping you to think carefully about not only what you believe but why you believe it and how it impacts the rest of your life.
Author: Erik de Kort
Publisher: Createspace Independent Publishing Platform
ISBN: 9781985254473
Category :
Languages : en
Pages : 208
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Book Description
"What's the Question?" offers a practical approach and powerful tools that will help you design a good market research study. When we say "good," we mean a study that produces results that can actually be used as a basis for making marketing decisions. We will show you how a thorough problem analysis beforehand can make the difference between usable and useless research. We describe the search for the true market research problem: the right research questions. The search helps clients better understand what information they really need. We explain step-by-step how to arrive at the right research questions. Then we explain how to choose the methods and techniques that will best serve your purposes to answer these research questions. The book provides a refreshing look at what can and cannot be researched, and which methods are the most appropriate. Misunderstandings are corrected, and myths are debunked. You'll end up with a realistic idea of what you can and cannot achieve with market research. "A problem well stated is a problem half-solved." (Charles Kettering, 1876 - 1958, inventor of such things as the electric starter which is still in use today.) In this book we present a practical approach to setting up market research, using models and tools that can be used in many types of situations. Do not expect a cookbook that will almost always lead to the optimal result if the right amounts of the right ingredients are combined in the right way. Setting up a market research study also requires a dose of creativity and analytic ability. Furthermore, there is more than one way to get the job done. Our approach will help you discover these ways and make a considered choice. "Don't just buy it, but study it thoroughly and then apply it to your own professional practice!" (Prof. Dr. Edward Groenland, Professor of Business Research Methodology, Nyenrode Business University) "This book is about the essence of market research and about how to tackle market research problems." (Wiebe de Ridder, Managing Consultant, USP Marketing Consultancy) For whom is this book? In writing this book, our thinking focused largely on those who are asked to set up and carry out a market research project or have it carried out by others. The book is written from the perspective of the agency researcher who has to make a research proposal. It is, however, not really relevant whether it is written from the perspective of the client or of the research agency because the line of thinking is the same. We assume that a research proposal must be composed. For clients who need to draw up a briefing and for those who help them, this book will provide concrete leads for ways in which the research problem can be structured and for what information is needed. Students who in doing an internship assignment or a graduation project must set up their own research study, often run into difficulties creating the design. Their coursework has dealt with operational elements such as making a questionnaire and selecting the sample, but the analysis of the problem was not dealt with in depth. After some consideration, they come up with a long list of research questions that may be relevant to answer. But choosing the most relevant research questions and then choosing the best methodology to answer them is quite a challenge. Particularly for those students who are dealing with this for the first time, the structured approach we provide in this book will help create clarity about what they actually need to research before they start work on their project.
Author: Kate Woodford
Publisher:
ISBN: 9780521824231
Category : Foreign Language Study
Languages : en
Pages : 1550
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Book Description
The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.
Author: Greg Bell
Publisher:
ISBN: 9781935313007
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Uncovers the key to bringing optimism into your daily life be embracing a 'what's going well' mindset.
Author: Lissa Rankin
Publisher: Macmillan + ORM
ISBN: 1429943319
Category : Health & Fitness
Languages : en
Pages : 398
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Book Description
In this funny, outrageous and empowering book, Dr. Lissa Rankin answers all the secret gynecological questions that most women wonder about, but have always been afraid to ask. Suppose you had a wise, warm, funny best friend-who just happened to be a gynecologist. You're out with the girls for cocktails and the conversation turns to sex, and then to girly parts. One by one, you start asking her all the questions you've secretly wondered about-and discover that you have a lot in common. If you were to write those questions down, then you'd have What's Up Down There?, a life-changing little book that answers: - Do old ladies have saggy vaginas? - How do male gynecologists have a sex life without feeling like they're stuck at the office? - Is it normal for your inner labia to hang out of your outer labia? - Can the baby feel its mom having sex during pregnancy? - How common is it for one's boobs to be two totally different sizes? And so much more! As outrageously funny as it is empowering, this book reveals how to love yourself and your body-and will have you recommending it to every woman you know. From off-the wall sex questions to serious topics of women's sexual health, What's Up Down There? provides answers to women of all ages and stages.
