What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment PDF Author:
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Languages : en
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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description


What's Advertising Content Worth?

What's Advertising Content Worth? PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Handbook of Field Experiments

Handbook of Field Experiments PDF Author: Esther Duflo
Publisher: Elsevier
ISBN: 0444633251
Category : Business & Economics
Languages : en
Pages : 530

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Book Description
Handbook of Field Experiments provides tactics on how to conduct experimental research, also presenting a comprehensive catalog on new results from research and areas that remain to be explored. This updated addition to the series includes an entire chapters on field experiments, the politics and practice of social experiments, the methodology and practice of RCTs, and the econometrics of randomized experiments. These topics apply to a wide variety of fields, from politics, to education, and firm productivity, providing readers with a resource that sheds light on timely issues, such as robustness and external validity. Separating itself from circumscribed debates of specialists, this volume surpasses in usefulness the many journal articles and narrowly-defined books written by practitioners. Balances methodological insights with analyses of principal findings and suggestions for further research Appeals broadly to social scientists seeking to develop an expertise in field experiments Strives to be analytically rigorous Written in language that is accessible to graduate students and non-specialist economists

Advances in Experimental Epistemology

Advances in Experimental Epistemology PDF Author: James R. Beebe
Publisher: A&C Black
ISBN: 147250531X
Category : Philosophy
Languages : en
Pages : 221

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Book Description
Experimental epistemology uses experimental methods of the cognitive sciences to shed light on debates within epistemology,the philosophical study of knowledge and rationally justified belief. In this first critical collection on this exciting new subfield, leading researchers tackle key questions pertaining to knowledge, evidence, and rationally justified belief. Advances in Experimental Epistemology addresses central epistemological issues such as whether subjects in high stakes situations need to possess stronger evidence in order to have knowledge;whether and in what respects knowing that p depends upon what actions one undertakes in light of p; how philosophers should respond to deep and pervasive disagreement about particular cases of knowledge and belief and the methodological challenges to epistemology that are presented by disagreement in epistemic intuitions.As well as moving research in epistemology forward, this cutting-edge volume helps define the future course of research in experimental philosophy.

Building Financial Resilience

Building Financial Resilience PDF Author: Jerry Buckland
Publisher: Springer
ISBN: 3319724193
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
This book examines how credit and finance schemes affect the financial lives of vulnerable people around the world. These schemes include payday lending, matched savings, and financial literacy in the Global North, and micro-credit and mobile banking in the Global South. Buckland sets these schemes within the context of financialization and seeks to identify strengths, weaknesses, and ways to enhance the well-being of vulnerable people. This book’s coverage of a wide range of financial products and geographic regions makes for a unique and innovative perspective on this topic. It presents a balanced critique of credit and finance schemes under the assumption that reform is the most practical means to improve human well-being.

Finance for Normal People

Finance for Normal People PDF Author: Meir Statman
Publisher: Oxford University Press
ISBN: 0190626496
Category : Business & Economics
Languages : en
Pages : 489

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Book Description
Finance for Normal People teaches behavioral finance to people like you and me - normal people, neither rational nor irrational. We are consumers, savers, investors, and managers - corporate managers, money managers, financial advisers, and all other financial professionals. The book guides us to know our wants-including hope for riches, protection from poverty, caring for family, sincere social responsibility and high social status. It teaches financial facts and human behavior, including making cognitive and emotional shortcuts and avoiding cognitive and emotional errors such as overconfidence, hindsight, exaggerated fear, and unrealistic hope. And it guides us to banish ignorance, gain knowledge, and increase the ratio of smart to foolish behavior on our way to what we want. These lessons of behavioral finance draw on what we know about us-normal people-including our wants, cognition, and emotions. And they draw on the roles of these factors in saving and spending, portfolio construction, returns we can expect from our investments, and whether we can hope to beat the market. Meir Statman, a founder of behavioral finance, draws on his extensive research and the research of many others to build a unified structure of behavioral finance. Its foundation blocks include normal behavior, behavioral portfolio theory, behavioral life-cycle theory, behavioral asset pricing theory, and behavioral market efficiency.

New Perspectives on Regulation

New Perspectives on Regulation PDF Author: David A. Moss
Publisher: The Tobin Project
ISBN: 0982478801
Category : Business & Economics
Languages : en
Pages : 169

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Book Description
As an experiment in reconnecting academia to the broader democracy, this work is designed to invigorate public policy debate by rededicating academic work to the pursuit of solutions to society's great problems.

Economic Psychology

Economic Psychology PDF Author: Rob Ranyard
Publisher: John Wiley & Sons
ISBN: 1118926390
Category : Business & Economics
Languages : en
Pages : 651

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Book Description
A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take more responsibility for their household and personal economic decisions. The text will, in addition to reviewing current knowledge on each topic presented, consider the practical and policy implications for supporting economic decision making. Economic Psychology examines the central aspects of adult decision making in everyday life and includes the theories of economic decision making based on risk, value and affect, and theories of intertemporal choice. The text reviews the nature and behavioral consequences of economic mental representations about such things as material possessions, money and the economy. The editor Robert Ranyard—a noted expert on economic psychology—presents a life-span developmental approach, from childhood to old age. He also reviews the important societal issues such as charitable giving and economic sustainability. This vital resource: Reviews the economic psychology in everyday life including financial behaviour such as saving and tax-paying and matters such as entrepreneurial activity Offers an introduction to the field and traces the emergence of the discipline, from Adam Smith to George Katona and Herbert Simon Includes information on societal issues such as charitable giving and pro-environmental behaviour Considers broader perspectives on economic psychology: life-span psychological development from childhood to old age Written for students of psychology, Economic Psychology reviews the most important information on contemporary economic psychology with a focus on individual and household economic decision making, ranging widely across financial matters such as borrowing and saving, and economic activities such as buying, trading, and working.

Changing Employee Behavior

Changing Employee Behavior PDF Author: Nik Kinley
Publisher: Springer Nature
ISBN: 3031293401
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
An important part of every manager's job is changing people's behavior: improving someone’s performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something. Yet, despite the fact that changing people's behavior is such a fundamental skill for managers, there is little in the way of systematic support for them to go about it. This book changes that, revealing simple but powerful techniques for changing behavior that experts from a range of disciplines have been using for years. Drawing upon proven methods from psychology, psychotherapy, and behavioural economics, it presents a comprehensive toolkit that managers can use to improve the performance of staff and address some of the most common challenges they face. With a new foreword and three new chapters, this revised edition expands on the original by showing how organisations and leaders have used the techniques presented in it, how these methods have become even more relevant in the post-pandemic world, and how it has been applied the broader challenge of workplace culture change. Finally, supplementary videos add detail to this new content, with examples and explanations presented by the authors. Videos via app: download the SN More Media app for free, scan a link with play button and access videos directly on your smartphone or tablet.

Bounded Rationality

Bounded Rationality PDF Author: Sanjit Dhami
Publisher: MIT Press
ISBN: 0262543702
Category : Business & Economics
Languages : en
Pages : 553

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Book Description
Two leaders in the field explore the foundations of bounded rationality and its effects on choices by individuals, firms, and the government. Bounded rationality recognizes that human behavior departs from the perfect rationality assumed by neoclassical economics. In this book, Sanjit Dhami and Cass R. Sunstein explore the foundations of bounded rationality and consider the implications of this approach for public policy and law, in particular for questions about choice, welfare, and freedom. The authors, both recognized as experts in the field, cover a wide range of empirical findings and assess theoretical work that attempts to explain those findings. Their presentation is comprehensive, coherent, and lucid, with even the most technical material explained accessibly. They not only offer observations and commentary on the existing literature but also explore new insights, ideas, and connections. After examining the traditional neoclassical framework, which they refer to as the Bayesian rationality approach (BRA), and its empirical issues, Dhami and Sunstein offer a detailed account of bounded rationality and how it can be incorporated into the social and behavioral sciences. They also discuss a set of models of heuristics-based choice and the philosophical foundations of behavioral economics. Finally, they examine libertarian paternalism and its strategies of “nudges.”