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Author: Robert H Reiher
Publisher: Simon and Schuster
ISBN: 1439136335
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things—why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: · an innovative matrix for speedy, accurate product analysis and program development · a clear, step-by-step process for making decisions that increase your product's appeal to kids · tools and techniques for creating characters that kids love
Author: Robert H Reiher
Publisher: Simon and Schuster
ISBN: 1439136335
Category : Business & Economics
Languages : en
Pages : 220
Get Book Here
Book Description
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things—why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: · an innovative matrix for speedy, accurate product analysis and program development · a clear, step-by-step process for making decisions that increase your product's appeal to kids · tools and techniques for creating characters that kids love
Author: Daniel Acuff
Publisher: Simon and Schuster
ISBN: 1451603177
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Author: Betsy Taylor
Publisher: Warner Books (NY)
ISBN: 9780446691895
Category : Family & Relationships
Languages : en
Pages : 260
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Book Description
Offers practical tips for raising healthy children in a commercial world, based on the results of an art and essay contest in which kids were asked what they want that money cannot buy.
Author: Ron Lieber
Publisher: Harper Collins
ISBN: 0062247034
Category : Family & Relationships
Languages : en
Pages : 189
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Book Description
New York Times Bestseller “We all want to raise children with good values—children who are the opposite of spoiled—yet we often neglect to talk to our children about money. . . . From handling the tooth fairy, to tips on allowance, chores, charity, checking accounts, and part-time jobs, this engaging and important book is a must-read for parents.” — Gretchen Rubin, author of The Happiness Project In the spirit of Wendy Mogel’s The Blessing of a Skinned Knee and Po Bronson and Ashley Merryman’s Nurture Shock, New York Times “Your Money” columnist Ron Lieber delivers a taboo-shattering manifesto that explains how talking openly to children about money can help parents raise modest, patient, grounded young adults who are financially wise beyond their years For Ron Lieber, a personal finance columnist and father, good parenting means talking about money with our kids. Children are hyper-aware of money, and they have scores of questions about its nuances. But when parents shy away from the topic, they lose a tremendous opportunity—not just to model the basic financial behaviors that are increasingly important for young adults but also to imprint lessons about what the family truly values. Written in a warm, accessible voice, grounded in real-world experience and stories from families with a range of incomes, The Opposite of Spoiled is both a practical guidebook and a values-based philosophy. The foundation of the book is a detailed blueprint for the best ways to handle the basics: the tooth fairy, allowance, chores, charity, saving, birthdays, holidays, cell phones, checking accounts, clothing, cars, part-time jobs, and college tuition. It identifies a set of traits and virtues that embody the opposite of spoiled, and shares how to embrace the topic of money to help parents raise kids who are more generous and less materialistic. But The Opposite of Spoiled is also a promise to our kids that we will make them better with money than we are. It is for all of the parents who know that honest conversations about money with their curious children can help them become more patient and prudent, but who don’t know how and when to start.
Author: J. J. Wenrich
Publisher: Hopeful Hill Press
ISBN: 9781733797702
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
J. J. seeks to educate the general population in a way that can be passed down, with lessons from his own life experiences to simplify investing in a way that anyone can understand and teach. You're sure to find this book to be both entertaining and educational. It's "adulting" for all ages!
Author: Derek Munson
Publisher: Chronicle Books
ISBN: 9780811827782
Category : Juvenile Fiction
Languages : en
Pages : 44
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Book Description
A Reading Rainbow book for your child Recommend by experts for children who are reading independently and transitioning to longer books. Teach kindness, courtesy, respect, and friendship: It was the perfect summer. That is, until Jeremy Ross moved into the house down the street and became neighborhood enemy number one. Luckily Dad had a surefire way to get rid of enemies: Enemy Pie. But part of the secret recipe is spending an entire day playing with the enemy! In this funny yet endearing story one little boy learns an effective recipe for turning a best enemy into a best friend. Accompanied by charming illustrations, Enemy Pie serves up a sweet lesson in the difficulties and ultimate rewards of making new friends. The perfect book for kids learning how to make friends or deal with conflict Ideal as a read aloud book for families or elementary schools Created by Derek Munson who has directly shared his children's stories with over 100,000 kids across the globe Fans of Last Stop on Market Street, Have You Filled a Bucket Today, and First Day Jitters will love this Reading Rainbow classic, Enemy Pie. Recommend by experts for children who are reading independently and transitioning to longer books and perfect for the following reading categories: Elementary School Chapter Books Family Read Aloud Books Books for Kids Ages 5-9 Children's Books for Grades 3-5
Author: Adele Faber
Publisher: Harper Collins
ISBN: 0380811960
Category : Family & Relationships
Languages : en
Pages : 306
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Book Description
You Can Stop Fighting With Your Chidren! Here is the bestselling book that will give you the know–how you need to be more effective with your children and more supportive of yourself. Enthusiastically praised by parents and professionals around the world, the down–to–earth, respectful approach of Faber and Mazlish makes relationships with children of all ages less stressful and more rewarding. Their methods of communication, illustrated with delightful cartoons showing the skills in action, offer innovative ways to solve common problems.
Author: David Walsh
Publisher: Simon and Schuster
ISBN: 074328920X
Category : Family & Relationships
Languages : en
Pages : 336
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Book Description
The bestselling author of "Why Do They Act That Way?" writes the book his readers have been asking him for: how and when to say no to kids and make it stick.
Author: Diane Tavenner
Publisher: Crown Currency
ISBN: 1984826077
Category : Education
Languages : en
Pages : 306
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Book Description
A blueprint for how parents can stop worrying about their children’s future and start helping them prepare for it, from the cofounder and CEO of one of America’s most innovative public-school networks “A treasure trove of deeply practical wisdom that accords with everything I know about how children thrive.”—Angela Duckworth, New York Times bestselling author of Grit In 2003, Diane Tavenner cofounded the first school in what would soon become one of America’s most innovative public-school networks. Summit Public Schools has since won national recognition for its exceptional outcomes: Ninety-nine percent of students are accepted to a four-year college, and they graduate from college at twice the national average. But in a radical departure from the environments created by the college admissions arms race, Summit students aren’t focused on competing with their classmates for rankings or test scores. Instead, students spend their days solving real-world problems and developing the skills of self-direction, collaboration, and reflection, all of which prepare them to succeed in college, thrive in today’s workplace, and lead a secure and fulfilled life. Through personal stories and hard-earned lessons from Summit’s exceptional team of educators and diverse students, Tavenner shares the learning philosophies underlying the Summit model and offers a blueprint for any parent who wants to stop worrying about their children’s future—and start helping them prepare for it. At a time when many students are struggling to regain educational and developmental ground lost to the disruptions of the pandemic, Prepared is more urgent and necessary than ever.
Author: Robert D. Putnam
Publisher: Simon and Schuster
ISBN: 1476769907
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
"The bestselling author of Bowling Alone offers [an] ... examination of the American Dream in crisis--how and why opportunities for upward mobility are diminishing, jeopardizing the prospects of an ever larger segment of Americans"--
