What Is LEGO? PDF Download
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Author: Jim O'Connor
Publisher: Penguin
ISBN: 0593092961
Category : Juvenile Nonfiction
Languages : en
Pages : 130
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Book Description
Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
Author: Jim O'Connor
Publisher: Penguin
ISBN: 0593092961
Category : Juvenile Nonfiction
Languages : en
Pages : 130
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Book Description
Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
Author: Daniel Lipkowitz
Publisher: Penguin
ISBN: 1465498575
Category : Juvenile Nonfiction
Languages : en
Pages : 202
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Book Description
Over 2 million copies sold worldwide! Be inspired to create and build amazing models with your LEGO® bricks! The LEGO Ideas Book is packed full of tips from expert LEGO builders on how to make jet planes reach new heights, create fantastic fortresses, swing through lush jungles, have fun on the farm and send space shuttles out of this world! This awesome ideas book is divided into six themed chapters - transport, buildings, space, kingdoms, adventure, and useful makes - to inspire every member of the family to get building. With over 500 models and ideas, this book is perfect for any LEGO fan - young or young at heart - who want to make their models cool, fun and imaginative. ©2020 The LEGO Group.
Author: Daniel Lipkowitz
Publisher: DK Children
ISBN: 9780241314227
Category : LEGO toys
Languages : en
Pages : 280
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Book Description
Celebrate and explore the incredible story of LEGO® and its much-loved bricks, sets, minifigures, movies, games, and more with this updated and expanded edition. Plus, comes with an exclusive printed LEGO brick! Take a dazzling visual tour through all the groundbreaking moments in LEGO history, from the company's humble beginnings in a carpenter's workshop to the invention of the iconic LEGO brick and LEGO minifigure, through to the stunning toys, video games and movies of today, including LEGO® Star Wars(tm), THE LEGO® NINJAGO® MOVIE(tm), and LEGO® Dimensions. This special edition of The LEGO® Book has been fully updated and expanded with the latest LEGO sets and fascinating facts to commemorate the 60th anniversary of the LEGO brick and the 40th anniversary of the minifigure. Go behind the scenes to learn how LEGO bricks are made; find out how amazing fan creations become real-life LEGO sets, and marvel at how LEGO bricks made it to the computer screen and the big screen. Created in full collaboration with the LEGO Group, The LEGO® Book is a treasure trove for LEGO fans of all ages. Previous edition ISBN 9781409376606 ©2018 The LEGO Group.
Author: Phil Harris
Publisher: SAGE
ISBN: 1412932343
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and postgraduate courses, who need to understand modern European marketing, the EU and the distinct features that are emerging in the world′s largest marketplace. The text includes chapters on marketing strategy in Europe and business culture. It also covers such issues as the expansion of the Union, the development of the Euro as a single currency, economic and monetary policy. The text looks at Europe holistically and builds on modern theoretical concepts to look at the present state of business in European and future trends. Through seven core chapters the reader is introduced to the issues that are emerging within the EU and its relations to the wider Europe and the rest of the world. The book introduces the following significant themes: 1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The continued growth of joint ventures, strategic alliances and acquisitions in European business. 6. The distinct features of European business culture, both locally and across borders. 7. How business is internally evolving within the European Union. These seven themes are backed up by integrated case studies for European Business and Marketing, providing an opportunity for analysis and discussion of the changes happening and the unique features of the European business market. The case studies include material from the industrial and service sectors and cover both joint venture, multinational, state controlled and small to medium sized companies. Thus the book looks at a number of types of companies and investigates the strategic, organizational, marketing and operational features that they adopt in meeting the needs and challenges of operating in the world′s most developed trading block. Readership: Those taking undergraduate and MBA or equivalent courses in marketing, international marketing, European/international business, business studies and strategic management. It will also be of use to modern managers and practitioners already operating in Europe and be of direct relevance to those looking at ways of generating economic development either in the State or private sector. Cases: Anchor Butter - Bread and butter issues about trade between New Zealand and UK Belarus - Trying to develop entrepreneurs in a transition economy Co-op Bank - Green Environmentalism Digital Television - Launching the technological future, how to market in the unknown European Vinyls Corporation 1 - The development of a European major joint venture company EVC2 - The change from a joint venture to a limited company of a major European company Gruppo Masone - Italian repositioning IKEA - A modern retailing phenomenon Lego - Competing in the toy market Malaga Bank - The development of regional banking Mansesman - German marketing Peugeot - Positioning car manufacturers in a highly competitive market Phillips - Rebranding within a major conglomerate Shell - Positioning itself in the environment Skoda - Relaunching a major brand Sunday Trading - lobbying to amend legislation to allow Sunday shopping Tiara Paints - Marketing paint in Italy
Author: Nikolaos Dimitriadis
Publisher: Kogan Page Publishers
ISBN: 0749480386
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.
Author: Group of Authors
Publisher: MAC Prague consulting
ISBN: 8088085209
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
International Academic Conferences in Prague, August 10 - 13, 2018
Author: Katharine A. Bentham
Publisher: Gangemi Editore Spa
ISBN: 8849279736
Category : Social Science
Languages : en
Pages : 130
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Book Description
EDITORIAL Culture and cultures: the world’s thousands of versions compared to global modernization PEDAGOGY Massive Open Online Courses (MOOCs): education to change society? SCIENCE Massive Open Online Courses (MOOCs): education to change society? How modern technologies solve laboratory’s dilemma in distance learning Instructional design of technical disciplines in the implementation of distance education in the Tula State University Simulation design of wireless communications for digital universities in developing countries TECHNOLOGY PBL Working Environment: an expert system to learn the Problem-Based Learning pedagogy The responsive teaching/learning revolution: the impact of requests for the portability of services and contents for distance education on instructional models and technologies. BUSINESS Blended and online learning in a career service
Author: JOBBER, DAVID/E
Publisher: McGraw Hill
ISBN: 0077174151
Category : Business & Economics
Languages : en
Pages : 845
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Book Description
EBOOK: Principles and Practice of Marketing
Author: Chris Dalton
Publisher: Pearson UK
ISBN: 1292286830
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
MBA Day by Day will revolutionise how you work with the very best learning from the world’s leading business schools. Learn how to apply MBA strategies, models and thinking to transform your career. An MBA can boost your salary, increase your professional reputation and expand your networking opportunities but it ‘s also very expensive. MBA Day by Day delivers many of the key benefits of a top-notch business education, without the hefty price tag and big-time investment and will guide, challenge and inspire you to better results, wherever you are in your career. Use the powerful combination of the best business models with your own experience and awareness to quickly develop the same game-changing thinking, tactical behaviours and dynamic strategies that MBA graduates know really work. Covering leadership, decision making, strategy, marketing and finance, you’ll find out what it really takes to be a leader in business and use MBA strategies, models and thinking to take your business knowledge and practice to a brilliant new level – today, tomorrow and every day.
Author: Ilene R. Berson
Publisher: IAP
ISBN: 1641135484
Category : Education
Languages : en
Pages : 472
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Book Description
This volume of the Research in Global Child Advocacy Series explores participatory methodologies and tools that involve children in research. Perspectives on the role of children have transitioned from viewing children as objects of research, to children as subjects of research, to acknowledgement of children as competent contributors and agents throughout the inquiry process. Researchers continue to explore approaches that honor the capacity of children, drawing on diverse methodologies to elevate children’s voices and actively engage them in the production of knowledge. Nonetheless, despite these developments, questions over the extent to which children can be free of adult filters and influence merits sustained scholarly attention. The book includes chapters that critically examine methodological approaches that empower children in the research process. Contributions include empirical or practitioner pieces that operate from an empowerment paradigm and demonstrate the agenic capacity of children to contribute their perspectives and voices to our understanding of childhood and children’s lives. The text also features conceptual pieces that challenge existing theoretical frameworks, critique research paradigms, and analyze dilemmas or tensions related to ethics, policy and power relations in the research process.
