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Author: Amy Will
Publisher: John Wiley & Sons
ISBN: 1119748038
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Author: Amy Will
Publisher: John Wiley & Sons
ISBN: 1119748038
Category : Business & Economics
Languages : en
Pages : 391
Get Book Here
Book Description
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Author: Deborah Ng
Publisher: John Wiley & Sons
ISBN: 1118099176
Category : Computers
Languages : en
Pages : 338
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Book Description
Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Addresses the role of the community manager, the core community management tasks, and how to create an online community. Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism. Offers advice for establishing policies and transparency and encouraging community interaction.
Author: Chase Dalton
Publisher: Thomas Nelson
ISBN: 1418514527
Category : Fiction
Languages : en
Pages : 201
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Book Description
Graduate student Valerie Russell investigates the possible psychological addiction to Atlantyx, a popular new computer game. She finds much more than entertainment and it becomes a race against time to save the lives and souls of innocent young people--and herself. Garland King, vice-director of the School of Psychology, and Drake Benson, a leader in a national campus ministry, urge Valerie to closely examine one game, Atlantyx. And she soon learns why. The ministry has tracked seventy-one students, all avid gamers, who have mysteriously disappeared. Coincidentally, the producer of the game has garnered sales in excess of one and a half billion dollars over the past year. Valerie's graduate work explodes into the challenge of a lifetime. She will investigate this threat that blurs the boundary between reality and fantasy, harming innocent people in its path. Her quest brings with it self-discovery, romance, and more than a hint of danger.
Author: Ruth E. Page
Publisher: Routledge
ISBN: 1136513531
Category : Language Arts & Disciplines
Languages : en
Pages : 254
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Book Description
This book examines everyday stories of personal experience that are published online in contemporary forms of social media. Taking examples from discussion boards, blogs, social network sites, microblogging sites, wikis, collaborative and participatory storytelling projects, Ruth Page explores how new and existing narrative genres are being (re)shaped in different online contexts. The book shows how the characteristics of social media, which emphasize recency, interpersonal connection and mobile distribution, amplify or reverse different aspects of canonical storytelling. The new storytelling patterns which emerge provide a fresh perspective on some of the key concepts in narrative research: structure, evaluation and the location of speaker and audience in time and space. The online stories are profoundly social in nature, and perform important identity work for their tellers as they interact with their audiences - identities which range from celebrities in Twitter, cancer survivors in the blogosphere to creative writers convening storytelling projects or local histories. Stories and Social Media brings together the stories told in well-known sites like Facebook and lesser-known community archives, providing a landmark survey and critique of personal storytelling as it is being reworked online at the start of the 21st century.
Author: Ronald A. Landskroner
Publisher: John Wiley & Sons
ISBN: 0471273325
Category : Business & Economics
Languages : en
Pages : 684
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Book Description
A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism
Author: Contributions made by: Beckie Vasquez, Loretta Rizzo
Publisher: Lulu.com
ISBN: 1411682920
Category :
Languages : en
Pages : 57
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Book Description
Author: Susanne Bodker
Publisher: Springer Science & Business Media
ISBN: 9401144419
Category : Computers
Languages : en
Pages : 459
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Book Description
Proceedings of the Sixth European Conference on Computer Supported Cooperative Work, 12-16 September 1999, Copenhagen, Denmark.
Author: Madelyne Meyer
Publisher: The Experiment, LLC
ISBN: 1615197036
Category : Cooking
Languages : en
Pages : 207
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Book Description
From food pairings to the art of wine tasting, this charmingly illustrated guide makes the world of wine more welcoming than ever! Calling all wine newbies and wine nerds: This illustrated guide is refreshing as a rosé and flavorful as a merlot. Growing up in a family that’s been in the wine business for five generations, Madelyne Meyer would be the first to tell you, you don’t need a book to enjoy wine . . . but knowing more about your favorite glassful can be a pleasure all its own. In Welcome to Wine, Meyer pairs her expert knowledge with 200 witty, whimsical illustrations that make all the essentials crystal clear—so you can get to the good part sooner! Food pairings and the art of wine tasting Serving temperature (without getting hung up on precision!) Key wine regions and exactly how wine is made From choosing wine fora date night to training your nose to pickup “notes,” this is the friendliest guide to wine.
Author: Colin Lankshear
Publisher: McGraw-Hill Education (UK)
ISBN: 0335242170
Category : Education
Languages : en
Pages : 298
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Book Description
“Like a compass guiding you to what’s important and why in this rapidly evolving field, this new edition is utterly stimulating but also thoughtful and measured.” Daniel Cassany, Literacy Researcher and Teacher, Universitat Pompeu Fabra, Barcelona, Spain "Essential reading for those interested in new and emerging literacy practices, New Literacies maps the contours of on- and off-line participation and how it is transforming learning and communication. This book provides the necessary theoretical background and illustration of practice for a radical re-appraisal of how we think about literacy and literacy education." Guy Merchant, Professor of Literacy in Education,Faculty of Development and Society, Sheffield Hallam University The new edition of this popular book takes a fresh look at what it means to think of literacies as social practices. The book explores what is distinctively 'new' within a range of currently popular everyday ways of generating, communicating and negotiating meanings. Revised, updated and significantly reconceptualised throughout, the book includes: Closer analysis of new literacies in terms of active collaboration A timely discussion of using wikis and other collaborative online writing resources Updated and expanded accounts of digital remix and blogging practices An explanation of social learning and collaborative platforms for social learning A fresh focus on online social networking A new batch of discussion questions and stimulus activities The importance of social learning for becoming proficient in many new literacy practices, and the significance of new media for expanding the reach and potential of social learning are discussed in the final part of the book. New Literacies 3/e concludes by describing empirical cases of social learning approaches mediated by collaborative learning platforms. This book is essential reading for students and academics within literacy studies, cultural or communication studies and education.
Author: Michael Hall
Publisher: Page Publishing Inc
ISBN: 1684568633
Category : History
Languages : en
Pages : 78
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Book Description
There is much in life in which we don't understand or can control. If it's meant to be, it will happen. So when that South Vietnamese veteran took my M16 so I could run for my life, was this his purpose for me?
