Weekly Newspaper Management PDF Download
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Category :
Languages : en
Pages : 0
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Author:
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ISBN:
Category :
Languages : en
Pages : 0
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Author: Thomas Frederick Barnhart
Publisher:
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Category : Advertising
Languages : en
Pages : 566
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Author: Indiana University, Bloomington. Center for New Communications
Publisher:
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Category :
Languages : en
Pages :
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Author: Susan Marie Holly
Publisher:
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Category : Newspaper publishing
Languages : en
Pages : 8
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Author:
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Category : Journalism
Languages : en
Pages : 324
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Book Description
Author: Thomas A. Williams
Publisher: Sentient Publications
ISBN: 9781591810032
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
Author: William Parkman Rankin
Publisher: Greenwood
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 184
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Author:
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Category : Journalism
Languages : en
Pages : 1216
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Book Description
Author: Dennis F. Herrick
Publisher: UNM Press
ISBN: 0826351638
Category : Journalism
Languages : en
Pages : 416
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Book Description
The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
Author: Conrad C. Fink
Publisher: SIU Press
ISBN: 9780809313334
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
