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Author: Yuan Gao
Publisher: IGI Global
ISBN: 1591403294
Category : Computers
Languages : en
Pages : 342
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Book Description
Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further the reader's understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Author: Yuan Gao
Publisher: IGI Global
ISBN: 1591403294
Category : Computers
Languages : en
Pages : 342
Get Book Here
Book Description
Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further the reader's understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Author: Mark Durkin
Publisher: Taylor & Francis
ISBN: 1317217659
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.
Author: Becker, Annie
Publisher: IGI Global
ISBN: 1599049449
Category : Business & Economics
Languages : en
Pages : 2381
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Book Description
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Author: Yan, Zheng
Publisher: IGI Global
ISBN: 1522571299
Category : Computers
Languages : en
Pages : 357
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Book Description
The rapid evolution of technology continuously changes the way people interact, work, and learn. By examining these advances from a sociological perspective, researchers can further understand the impact of cyberspace on human behavior, interaction, and cognition. Analyzing Human Behavior in Cyberspace provides emerging research exploring the four types of cyber behavior, expanding the scientific knowledge about the subject matter and revealing its extreme complexity. Featuring coverage on a broad range of topics such as cyber effects, emotion recognition, and cyber victimization, this book is ideally designed for sociologists, psychologists, academicians, researchers, and graduate-level students seeking current research on how people behave online.
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1135608105
Category : Business & Economics
Languages : en
Pages : 685
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Book Description
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Author: Lee, In
Publisher: IGI Global
ISBN: 1609601343
Category : Business & Economics
Languages : en
Pages : 503
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Book Description
"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.
Author: Clarke, Steve
Publisher: IGI Global
ISBN: 1599049465
Category : Computers
Languages : en
Pages : 2491
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Book Description
Covers the important concepts, methodologies, technologies, applications, social issues, and emerging trends in this field. Provides researchers, managers, and other professionals with the knowledge and tools they need to properly understand the role of end-user computing in the modern organization.
Author: Kyeong Kang
Publisher: BoD – Books on Demand
ISBN: 9537619982
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
Author: Y. Ilker Topcu
Publisher: Springer Nature
ISBN: 3030918513
Category : Business & Economics
Languages : en
Pages : 606
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Book Description
This book presents innovative operations research applications in business, specifically industrial engineering and its sub-disciplines. It investigates new perspectives in operations research and management science with regard to research methods, the research context, and industrial engineering, offering readers a broad range of new approaches to management problems. The book features the latest work of researchers who have worked with Professor Fusun Ulengin or built upon her work in their academic careers. Written in honor of Prof. Ulengin, this book was edited by her former Ph.D. students, who are now experts in operations research, multiple criteria decision making, competitiveness, logistics, and supply chain management. Prof. Ulengin’s impact in academia is visible in the range of topics and methodologies featured in this book: Location and transportation problems, competitiveness of nations, food supply chains, debt collection, mathematical modelling, multiple criteria decision making, data envelopment analysis, random forests, and Bayesian networks.
Author: Spiliotopoulos, Tasos
Publisher: IGI Global
ISBN: 1605668974
Category : Computers
Languages : en
Pages : 439
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Book Description
"The book provides a link between theoretical research and web engineering, presenting a more holistic approach to web usability"--Provided by publisher.
