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Author: Carrie Bickner
Publisher: New Riders
ISBN: 9780735713284
Category : Computers
Languages : en
Pages : 242
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Book Description
With the struggling US economy, many businesses have had to implement steps to curb expenses and pinch pennies. One of the first areas to feel these cutbacks is the web site design and development group. Employees have been asked to fill roles previously held by other employees due to staff reductions. At the same time, these remaining employees are expected to execute robust and efficient mechanisms for their corporate web sites on a tight or non-existent budget. Developers and designers are looking for shortcut tools to get there. It's all about getting more bang for the buck. Web design on a Shoestring is the tool these web site developers and designers need. It reveals all sorts of free or inexpensive resources that are available but unknown. More specifically, Carrie Bickner shows you how any individual can do the things a team of web professionals are often brought in to do. Learn how to create a pennywise plan so that you avoid being nickled and dimed to death later. Find out the best ways to test your web sites efficiencies and functionalities. Understand the most effective content management systems, and the commercial products to use or avoid - all with no dollars being spent.
Author: Carrie Bickner
Publisher: New Riders
ISBN: 9780735713284
Category : Computers
Languages : en
Pages : 242
Get Book Here
Book Description
With the struggling US economy, many businesses have had to implement steps to curb expenses and pinch pennies. One of the first areas to feel these cutbacks is the web site design and development group. Employees have been asked to fill roles previously held by other employees due to staff reductions. At the same time, these remaining employees are expected to execute robust and efficient mechanisms for their corporate web sites on a tight or non-existent budget. Developers and designers are looking for shortcut tools to get there. It's all about getting more bang for the buck. Web design on a Shoestring is the tool these web site developers and designers need. It reveals all sorts of free or inexpensive resources that are available but unknown. More specifically, Carrie Bickner shows you how any individual can do the things a team of web professionals are often brought in to do. Learn how to create a pennywise plan so that you avoid being nickled and dimed to death later. Find out the best ways to test your web sites efficiencies and functionalities. Understand the most effective content management systems, and the commercial products to use or avoid - all with no dollars being spent.
Author: Lewin Edwards
Publisher: Elsevier
ISBN: 0080491235
Category : Technology & Engineering
Languages : en
Pages : 249
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Book Description
In this practical guide, experienced embedded engineer Lewin Edwards demonstrates faster, lower-cost methods for developing high-end embedded systems. With today's tight schedules and lower budgets, embedded designers are under greater pressure to deliver prototypes and system designs faster and cheaper. Edwards demonstrates how the use of the right tools and operating systems can make seemingly impossible deadlines possible. Designer's Guide to Embedded Systems Development shares many advanced, in-the-trenches design secrets to help engineers achieve better performance on the job. In particular, it covers many of the newer design tools supported by the GPL (GNU Public License) system. Code examples are given to provide concrete illustrations of tasks described in the text. The general procedures are applicable to many possible projects based on any 16/32-bit microcontroller. The book covers choosing the right architecture and development hardware to fit the project; choosing an operating system and developing a toolchain; evaluating software licenses and how they affect a project; step-by-step building instructions for gcc, binutils, gdb and newlib for the ARM7 core used in the case study project; prototyping techniques using a custom printed circuit board; debugging tips; and portability considerations. A wealth of practical tips, tricks and techniques Design better, faster and more cost-effectively
Author: Robert P. Witham
Publisher: Robert P Witham
ISBN: 1442168897
Category : Business & Economics
Languages : en
Pages : 54
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Book Description
Shoestring Business Guides: Starting a Web Design Business will show you everything you need to know to start your own web design and hosting business. Written by a serial entrepreneur, veteran web designer, and all-around "computer geek", this book will cover the most important information you need to consider when starting your own web design business. Starting a Web Design Business is filled with practical, useful information sure to get your new business off to a good start.Starting a Web Design Business does not cover the specifics of coding in HTML, CSS, or scripting languages. There are many good books that cover these particular topics. Starting a Web Design Business focuses instead on the specifics or starting and running the business from the perspective of someone who has done exactly this.In the time since the first edition of this book was originally published (2009), some of the material has become dated - particularly some of the references to software. Nonetheless, there is still a lot of valid and useful material in this little book. The price of this first edition has been discounted as much as possible in an effort to be fair to readers.
Author: Sharon Boller
Publisher: Association for Talent Development
ISBN: 1950496198
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Better Learning Solutions Through Better Learning Experiences When training and development initiatives treat learning as something that occurs as a one-time event, the learner and the business suffer. Using design thinking can help talent development professionals ensure learning sticks to drive improved performance. Design Thinking for Training and Development offers a primer on design thinking, a human-centered process and problem-solving methodology that focuses on involving users of a solution in its design. For effective design thinking, talent development professionals need to go beyond the UX, the user experience, and incorporate the LX, the learner experience. In this how-to guide for applying design thinking tools and techniques, Sharon Boller and Laura Fletcher share how they adapted the traditional design thinking process for training and development projects. Their process involves steps to: Get perspective. Refine the problem. Ideate and prototype. Iterate (develop, test, pilot, and refine). Implement. Design thinking is about balancing the three forces on training and development programs: learner wants and needs, business needs, and constraints. Learn how to get buy-in from skeptical stakeholders. Discover why taking requests for training, gathering the perspective of stakeholders and learners, and crafting problem statements will uncover the true issue at hand. Two in-depth case studies show how the authors made design thinking work. Job aids and tools featured in this book include: a strategy blueprint to uncover what a stakeholder is trying to solve an empathy map to capture the learner’s thoughts, actions, motivators, and challenges an experience map to better understand how the learner performs. With its hands-on, use-it-today approach, this book will get you started on your own journey to applying design thinking.
Author: Steve Robinson
Publisher: HarperChristian + ORM
ISBN: 1400213193
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Author: Will Taylor
Publisher: Frances Lincoln
ISBN: 1910254827
Category : House & Home
Languages : en
Pages : 295
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Book Description
"Will understands the life-enhancing abilities of colour. He's a true talent with a keen eye." Jonathan Adler This book will take readers on an inspiring journey to discover fifteen decor destinations that each have a distinct and inspired style. From the colourful cool of Miami Brights to the eclectic urban hipster warehouses of Brooklyn and the nautical feel of the Hamptons and Normandy, a diverse mix of decor styles will be explored. The homes will mirror their surrounding environments, and room analysis for every space in the home will show readers how they can recreate their favourite looks and styles no matter where they live. Our homes are a reflection of how we live and nothing impacts on that more than where we live, and the lifestyle we lead. This book will take readers on an inspiring and tactile journey to discover the decorating style that represents their personal style, all demonstrated via Will's personal and evocative travel imagery, charming illustrations and personality-packed homes across the globe. By inspiring readers to look to their surroundings and call on their own travel memories and personal journeys, the book will be the practical yet playful travel companion the reader needs to create their own Destination Decor style.
Author: Sarah Webb
Publisher: Pan Macmillan
ISBN: 1447213483
Category : Fiction
Languages : en
Pages : 324
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Book Description
Join The Shoestring Club When the love of her life, Ed, announces his surprise engagement to her best friend, Julia Schuster is distraught but determined not to let them see how much she’s hurting. She spies a remarkable dress in Shoestring, her sister’s designer second-hand shop, and knows she’ll only be able to stagger through the wedding day, showing everyone how over Ed she is, if her body is wrapped in its soft silk chiffon. Unfortunately it costs mega bucks and she’s barely hanging on to her job as it is. Arietty Pilgrim can’t and won’t attend her fiercely competitive school reunion unless she can arrive wearing exactly the same dress. But working as an elephant keeper in Dublin Zoo does not a millionaire make. But fate has a funny way of bringing people together. Just as Julia starts to flounder amidst family troubles, problem drinking and a broken heart, she meets Arietty and the two of them set up The Shoestring Club – time-sharing one extraordinary dress and beginning a life-altering friendship.
Author: Donald Sparkman
Publisher: Simon and Schuster
ISBN: 1581158246
Category : Design
Languages : en
Pages : 327
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Book Description
Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic • Up-to-the-minute advice on selling to internet clients • Get the top clients and keep them Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Robert Witham
Publisher: Robert P Witham
ISBN: 1456575503
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
More people than ever are considering starting a home-based business. Part of this interest in home-based businesses is driven by an economic recession, but part of it is also driven by the dream of independence.For many people, being self-employed or operating their own home-based business has always been a dream. Leaving the corporate world behind, eliminating long commutes to work, spending more time at home with family, and a desire for a simpler lifestyle have all been listed as reasons why people decide to trade the supposed security of a corporate job for a home-based business.There are many reasons to start a home-based business. In fact, there are probably about as many reasons as there are small business owners! Starting a small business is hard work, but it is also rewarding work. Working for yourself also provides a measure of security and flexibility not available in any job. How much security and how much flexibility depends on the type of business you operate, as well as your motivation and determination to succeed.Home-Based Businesses That You Can Start Today will help you get started on the exciting journey toward being a small business owner. This book is filled with small business ideas that can be started right from your own home with minimal expense or hassle. Each business idea is neatly organized into its own section so you can skip over any business ideas that do not sound appealing and focus on those that you do find interesting.Home-Based Businesses That You Can Start Today focuses on providing ideas to get you started. This book profiles 65 different business ideas that you can start at home.I trust you will find Home-Based Businesses That You Can Start Today to be a valuable resource as you consider starting your own small business. The list of business ideas that is included in this book is by no means exhaustive or comprehensive, but it does provide a good overview of the many types of home-based businesses that can be operated today.
Author: Kevin Potts
Publisher: Apress
ISBN: 1430202629
Category : Computers
Languages : en
Pages : 386
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Book Description
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.
