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Author: Wayne English
Publisher: Red Wheel/Weiser
ISBN: 160163790X
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Web Content Rx is a hands-on primer that shows anyone—even technical novice—show to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.
Author: Wayne English
Publisher: Red Wheel/Weiser
ISBN: 160163790X
Category : Business & Economics
Languages : en
Pages : 266
Get Book Here
Book Description
Web Content Rx is a hands-on primer that shows anyone—even technical novice—show to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.
Author: David E. Newton
Publisher: Bloomsbury Publishing USA
ISBN: 1440839794
Category : Self-Help
Languages : en
Pages : 387
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Book Description
This outstanding resource guide for students and young adults provides an introduction to the history of prescription drug abuse that explains how this problem has arisen and examines the social, political, economic, and health issues associated with prescription drug abuse in modern society. Evidence suggests that both adults and youth are abusing a wider range of prescription drugs and abusing them more frequently than has been the case in the past. Prescription drugs are the second most common class of drugs abused by Americans, more than twice as commonly abused as cocaine, and five times as commonly abused as heroin. This book provides readers with information about the specific health effects that can result from using certain types of medical chemicals, particularly opioid analgesics, stimulants, depressants, and hallucinogenics; explains the most important factors that have led to the growth of prescription drug problems; and reviews the current status of the issue in the United States and other nations. Readers will learn about the dangers associated with the use of prescription drugs for nonmedical purposes, the methods that have been put in place and are being developed to prevent the abuse of prescription drugs, and the trends in prescription drug misuse, with possible explanations for these trends. The book also reviews some of the steps being taken by governments and other organizations and agencies to combat the problem of prescription drug abuse.
Author: Lea Prevel Katsanis
Publisher: Routledge
ISBN: 1136313303
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.
Author: David A. Crowder
Publisher: John Wiley & Sons
ISBN: 0470231408
Category : Computers
Languages : en
Pages : 410
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Book Description
Whether you’re in the preliminary stages of planning a site or you’re looking to improve the look of an existing site, this reference book covers it all. Now updated with the latest site tools, design techniques, and commerce options, this new edition of the bestseller offers a solid framework for building a Web site from scratch. Packed with all the essentials to help make your site the best it can be, this resource goes beyond just basic design and page building to show you how to incorporate both of those elements into a successful site. Veteran author David Crowder spills the secrets to planning and creating an effective site from the ground up. You’ll decipher ways to transform a bunch of seemingly random web pages into a coherent web site and you’ll discover myriad ways to make your site look and sound amazing. This updated third edition features content on designing with CSS, using the latest version of Dreamweaver, and applying Web analytics and promotion techniques. In addition, the book covers topics such as: Keeping a site fresh and exciting Designing a look that appeals to your intended audience Determining your Web page structure Incorporating color, images, graphics, music, and video Merging CSS and HTML Planning usable navigation Providing guestbooks and message boards Designing for e-commerce Getting set up with PayPal, Google Checkout, E-cash, etc. The accompanying CD-ROM provides trial versions of software that is used in the book as well as sample templates and graphics for Web building. Once you start referring to Building a Web Site For Dummies, 3rd Edition, you’ll wonder how you ever existed without this invaluable information! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Nancy J. Hicks
Publisher: Jones & Bartlett Learning
ISBN: 1284120996
Category : Education
Languages : en
Pages : 476
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Book Description
The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.
Author: Ralf Kober
Publisher: Abacus Software
ISBN: 9781557553492
Category : Computers
Languages : en
Pages : 536
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Book Description
A troubleshooting guide for diagnosing and solving problems with Windows 98.
Author: Allan F. Platt
Publisher: Jones & Bartlett Learning
ISBN: 0763754765
Category : Computers
Languages : en
Pages : 209
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Book Description
Accompanying CD-ROM contains ... "an audio-visual tutorial ... with demonstrations."--Page 4 of cover
Author: Microsoft Corporation
Publisher:
ISBN: 9781572316386
Category : Computers
Languages : en
Pages : 630
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Book Description
This kit contains expertise available from no other source, plus tools, samples, and resources developed and used internally by the Microsoft IIS development team. The CD-ROMs provide a complete copy of IIS version 4.0, additional utilities, a sampler of third-party tools, and detailed information on capacity planning and using IIS to set up an Internet Service Provider site.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 156
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 80
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
