Author: Thomas W. Miller
Publisher: Pearson Education
ISBN: 0133886441
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University's prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.
Author: Guido Caldarelli
Publisher: Oxford University Press
ISBN: 0191024023
Category : Science
Languages : en
Pages : 136
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Book Description
This book provides a comprehensive yet short description of the basic concepts of Complex Network theory. In contrast to other books the authors present these concepts through real case studies. The application topics span from Foodwebs, to the Internet, the World Wide Web and the Social Networks, passing through the International Trade Web and Financial time series. The final part is devoted to definition and implementation of the most important network models. The text provides information on the structure of the data and on the quality of available datasets. Furthermore it provides a series of codes to allow immediate implementation of what is theoretically described in the book. Readers already used to the concepts introduced in this book can learn the art of coding in Python by using the online material. To this purpose the authors have set up a dedicated web site where readers can download and test the codes. The whole project is aimed as a learning tool for scientists and practitioners, enabling them to begin working instantly in the field of Complex Networks.
Author: Dirk P. Kroese
Publisher: CRC Press
ISBN: 1000730778
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
Focuses on mathematical understanding Presentation is self-contained, accessible, and comprehensive Full color throughout Extensive list of exercises and worked-out examples Many concrete algorithms with actual code
Author: Albert-László Barabási
Publisher: Cambridge University Press
ISBN: 1107076269
Category : Computers
Languages : en
Pages : 477
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Book Description
Illustrated throughout in full colour, this pioneering text is the only book you need for an introduction to network science.
Author: Avrim Blum
Publisher: Cambridge University Press
ISBN: 1108617360
Category : Computers
Languages : en
Pages : 433
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Book Description
This book provides an introduction to the mathematical and algorithmic foundations of data science, including machine learning, high-dimensional geometry, and analysis of large networks. Topics include the counterintuitive nature of data in high dimensions, important linear algebraic techniques such as singular value decomposition, the theory of random walks and Markov chains, the fundamentals of and important algorithms for machine learning, algorithms and analysis for clustering, probabilistic models for large networks, representation learning including topic modelling and non-negative matrix factorization, wavelets and compressed sensing. Important probabilistic techniques are developed including the law of large numbers, tail inequalities, analysis of random projections, generalization guarantees in machine learning, and moment methods for analysis of phase transitions in large random graphs. Additionally, important structural and complexity measures are discussed such as matrix norms and VC-dimension. This book is suitable for both undergraduate and graduate courses in the design and analysis of algorithms for data.
Author: Hadley Wickham
Publisher: "O'Reilly Media, Inc."
ISBN: 1491910364
Category : Computers
Languages : en
Pages : 521
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Book Description
Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results
Author: Benjamin S. Baumer
Publisher: CRC Press
ISBN: 0429575394
Category : Business & Economics
Languages : en
Pages : 830
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Book Description
From a review of the first edition: "Modern Data Science with R... is rich with examples and is guided by a strong narrative voice. What’s more, it presents an organizing framework that makes a convincing argument that data science is a course distinct from applied statistics" (The American Statistician). Modern Data Science with R is a comprehensive data science textbook for undergraduates that incorporates statistical and computational thinking to solve real-world data problems. Rather than focus exclusively on case studies or programming syntax, this book illustrates how statistical programming in the state-of-the-art R/RStudio computing environment can be leveraged to extract meaningful information from a variety of data in the service of addressing compelling questions. The second edition is updated to reflect the growing influence of the tidyverse set of packages. All code in the book has been revised and styled to be more readable and easier to understand. New functionality from packages like sf, purrr, tidymodels, and tidytext is now integrated into the text. All chapters have been revised, and several have been split, re-organized, or re-imagined to meet the shifting landscape of best practice.
Author: Steven L. Brunton
Publisher: Cambridge University Press
ISBN: 1009098489
Category : Computers
Languages : en
Pages : 615
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Book Description
A textbook covering data-science and machine learning methods for modelling and control in engineering and science, with Python and MATLAB®.
Author: Thomas W. Miller
Publisher: FT Press
ISBN: 0133887340
Category : Business & Economics
Languages : en
Pages : 812
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Book Description
Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.
Author: Thomas W. Miller
Publisher: FT Press
ISBN: 0133887413
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.
