Author: Eboo Patel
Publisher: Beacon Press
ISBN: 0807024066
Category : Political Science
Languages : en
Pages : 226
Book Description
“You don’t create societies by burning things down, You create societies by building things.” From the former faith adviser to President Obama comes a fresh manifesto for those who seek to promote positive change and build a more diverse and just democracy The goal of social change work is not a more ferocious revolution; it is a more beautiful social order. It is harder to organize a fair trial than it is to fire up a crowd, more challenging to build a good school than it is to tell others they are doing education all wrong. But every decent society requires fair trials and good schools, and that’s just the beginning of the list of institutions and structures that need to be efficiently created and effectively run in large-scale diverse democracy. We Need to Build is a call to create those institutions and a guide for how to run them well. In his youth, Eboo Patel was inspired by love-based activists like John Lewis, Martin Luther King Jr., Badshah Khan, Mahatma Gandhi, Mother Teresa, Dorothy Day, Abraham Joshua Heschel, and Thich Nhat Hanh. Their example, and a timely challenge to build the change he wanted to see, led to a life engaged in the particulars of building, nourishing, and sustaining an institution that seeks to promote positive social change—Interfaith America. Now, drawing on his twenty years of experience, Patel tells the stories of what he’s learned and how, in the process, he came to construct as much as critique and collaborate more than oppose. His challenge to us is clear: those of us committed to refounding America as a just and inclusive democracy need to defeat the things we don’t like by building the things we do.
We Need to Build
Author: Eboo Patel
Publisher: Beacon Press
ISBN: 0807024066
Category : Political Science
Languages : en
Pages : 226
Book Description
“You don’t create societies by burning things down, You create societies by building things.” From the former faith adviser to President Obama comes a fresh manifesto for those who seek to promote positive change and build a more diverse and just democracy The goal of social change work is not a more ferocious revolution; it is a more beautiful social order. It is harder to organize a fair trial than it is to fire up a crowd, more challenging to build a good school than it is to tell others they are doing education all wrong. But every decent society requires fair trials and good schools, and that’s just the beginning of the list of institutions and structures that need to be efficiently created and effectively run in large-scale diverse democracy. We Need to Build is a call to create those institutions and a guide for how to run them well. In his youth, Eboo Patel was inspired by love-based activists like John Lewis, Martin Luther King Jr., Badshah Khan, Mahatma Gandhi, Mother Teresa, Dorothy Day, Abraham Joshua Heschel, and Thich Nhat Hanh. Their example, and a timely challenge to build the change he wanted to see, led to a life engaged in the particulars of building, nourishing, and sustaining an institution that seeks to promote positive social change—Interfaith America. Now, drawing on his twenty years of experience, Patel tells the stories of what he’s learned and how, in the process, he came to construct as much as critique and collaborate more than oppose. His challenge to us is clear: those of us committed to refounding America as a just and inclusive democracy need to defeat the things we don’t like by building the things we do.
Publisher: Beacon Press
ISBN: 0807024066
Category : Political Science
Languages : en
Pages : 226
Book Description
“You don’t create societies by burning things down, You create societies by building things.” From the former faith adviser to President Obama comes a fresh manifesto for those who seek to promote positive change and build a more diverse and just democracy The goal of social change work is not a more ferocious revolution; it is a more beautiful social order. It is harder to organize a fair trial than it is to fire up a crowd, more challenging to build a good school than it is to tell others they are doing education all wrong. But every decent society requires fair trials and good schools, and that’s just the beginning of the list of institutions and structures that need to be efficiently created and effectively run in large-scale diverse democracy. We Need to Build is a call to create those institutions and a guide for how to run them well. In his youth, Eboo Patel was inspired by love-based activists like John Lewis, Martin Luther King Jr., Badshah Khan, Mahatma Gandhi, Mother Teresa, Dorothy Day, Abraham Joshua Heschel, and Thich Nhat Hanh. Their example, and a timely challenge to build the change he wanted to see, led to a life engaged in the particulars of building, nourishing, and sustaining an institution that seeks to promote positive social change—Interfaith America. Now, drawing on his twenty years of experience, Patel tells the stories of what he’s learned and how, in the process, he came to construct as much as critique and collaborate more than oppose. His challenge to us is clear: those of us committed to refounding America as a just and inclusive democracy need to defeat the things we don’t like by building the things we do.
We Need To Build
Author: Eboo Patel
Publisher: Beacon Press
ISBN: 0807024074
Category : Political Science
Languages : en
Pages : 224
Book Description
From the former faith adviser to President Obama comes an inspirational guide for those who seek to promote positive social change and build a more diverse and just democracy The goal of social change work is not a more ferocious revolution; it is a more beautiful social order. It is harder to organize a fair trial than it is to fire up a crowd, more challenging to build a good school than it is to tell others they are doing education all wrong. But every decent society requires fair trials and good schools, and that’s just the beginning of the list of institutions and structures that need to be efficiently created and effectively run in large-scale diverse democracy. We Need to Build is a call to create those institutions and a guide for how to run them well. In his youth, Eboo Patel was inspired by love-based activists like John Lewis, Martin Luther King Jr., Badshah Khan, Mahatma Gandhi, Mother Teresa, Dorothy Day, Abraham Joshua Heschel, and Thich Nhat Hanh. Their example, and a timely challenge to build the change he wanted to see, led to a life engaged in the particulars of building, nourishing, and sustaining an institution that seeks to promote positive social change—Interfaith America. Now, drawing on his twenty years of experience, Patel tells the stories of what he’s learned and how, in the process, he came to construct as much as critique and collaborate more than oppose. His challenge to us is clear: those of us committed to refounding America as a just and inclusive democracy need to defeat the things we don’t like by building the things we do.
Publisher: Beacon Press
ISBN: 0807024074
Category : Political Science
Languages : en
Pages : 224
Book Description
From the former faith adviser to President Obama comes an inspirational guide for those who seek to promote positive social change and build a more diverse and just democracy The goal of social change work is not a more ferocious revolution; it is a more beautiful social order. It is harder to organize a fair trial than it is to fire up a crowd, more challenging to build a good school than it is to tell others they are doing education all wrong. But every decent society requires fair trials and good schools, and that’s just the beginning of the list of institutions and structures that need to be efficiently created and effectively run in large-scale diverse democracy. We Need to Build is a call to create those institutions and a guide for how to run them well. In his youth, Eboo Patel was inspired by love-based activists like John Lewis, Martin Luther King Jr., Badshah Khan, Mahatma Gandhi, Mother Teresa, Dorothy Day, Abraham Joshua Heschel, and Thich Nhat Hanh. Their example, and a timely challenge to build the change he wanted to see, led to a life engaged in the particulars of building, nourishing, and sustaining an institution that seeks to promote positive social change—Interfaith America. Now, drawing on his twenty years of experience, Patel tells the stories of what he’s learned and how, in the process, he came to construct as much as critique and collaborate more than oppose. His challenge to us is clear: those of us committed to refounding America as a just and inclusive democracy need to defeat the things we don’t like by building the things we do.
Design Justice
Author: Sasha Costanza-Chock
Publisher: MIT Press
ISBN: 0262043459
Category : Design
Languages : en
Pages : 358
Book Description
An exploration of how design might be led by marginalized communities, dismantle structural inequality, and advance collective liberation and ecological survival. What is the relationship between design, power, and social justice? “Design justice” is an approach to design that is led by marginalized communities and that aims expilcitly to challenge, rather than reproduce, structural inequalities. It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world. This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.
Publisher: MIT Press
ISBN: 0262043459
Category : Design
Languages : en
Pages : 358
Book Description
An exploration of how design might be led by marginalized communities, dismantle structural inequality, and advance collective liberation and ecological survival. What is the relationship between design, power, and social justice? “Design justice” is an approach to design that is led by marginalized communities and that aims expilcitly to challenge, rather than reproduce, structural inequalities. It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world. This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.
A Time to Build
Author: Yuval Levin
Publisher: Basic Books
ISBN: 1541699289
Category : Political Science
Languages : en
Pages : 230
Book Description
A leading conservative intellectual argues that to renew America we must recommit to our institutions Americans are living through a social crisis. Our politics is polarized and bitterly divided. Culture wars rage on campus, in the media, social media, and other arenas of our common life. And for too many Americans, alienation can descend into despair, weakening families and communities and even driving an explosion of opioid abuse. Left and right alike have responded with populist anger at our institutions, and use only metaphors of destruction to describe the path forward: cleaning house, draining swamps. But, as Yuval Levin argues, this is a misguided prescription, rooted in a defective diagnosis. The social crisis we confront is defined not by an oppressive presence but by a debilitating absence of the forces that unite us and militate against alienation. As Levin argues, now is not a time to tear down, but rather to build and rebuild by committing ourselves to the institutions around us. From the military to churches, from families to schools, these institutions provide the forms and structures we need to be free. By taking concrete steps to help them be more trustworthy, we can renew the ties that bind Americans to one another.
Publisher: Basic Books
ISBN: 1541699289
Category : Political Science
Languages : en
Pages : 230
Book Description
A leading conservative intellectual argues that to renew America we must recommit to our institutions Americans are living through a social crisis. Our politics is polarized and bitterly divided. Culture wars rage on campus, in the media, social media, and other arenas of our common life. And for too many Americans, alienation can descend into despair, weakening families and communities and even driving an explosion of opioid abuse. Left and right alike have responded with populist anger at our institutions, and use only metaphors of destruction to describe the path forward: cleaning house, draining swamps. But, as Yuval Levin argues, this is a misguided prescription, rooted in a defective diagnosis. The social crisis we confront is defined not by an oppressive presence but by a debilitating absence of the forces that unite us and militate against alienation. As Levin argues, now is not a time to tear down, but rather to build and rebuild by committing ourselves to the institutions around us. From the military to churches, from families to schools, these institutions provide the forms and structures we need to be free. By taking concrete steps to help them be more trustworthy, we can renew the ties that bind Americans to one another.
The Only Leadership Book You'll Ever Need
Author: Peter Barron Stark
Publisher: Red Wheel/Weiser
ISBN: 1601637470
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Every organization faces challenges and hardships. The Only Leadership Book You’ll Ever Need teaches leaders how to overcome their most difficult obstacle: employee engagement. By pinpointing specific areas leaders can focus on and change, this book shows how one leader can effectively change the entire workplace environment-- for the better. Topics addressed include: The 10 Keys to Workplace Excellence. The 11 Stupid Things Managers Do to Mess Up Workplace Excellence. 76 Strategies to Effectively Lead and Engage Employees. Timely and accessible, The Only Leadership Book You’ll Ever Need is an essential book for every executive and manager.
Publisher: Red Wheel/Weiser
ISBN: 1601637470
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Every organization faces challenges and hardships. The Only Leadership Book You’ll Ever Need teaches leaders how to overcome their most difficult obstacle: employee engagement. By pinpointing specific areas leaders can focus on and change, this book shows how one leader can effectively change the entire workplace environment-- for the better. Topics addressed include: The 10 Keys to Workplace Excellence. The 11 Stupid Things Managers Do to Mess Up Workplace Excellence. 76 Strategies to Effectively Lead and Engage Employees. Timely and accessible, The Only Leadership Book You’ll Ever Need is an essential book for every executive and manager.
How to Plan, Subcontract and Build Your Dream House
Author: Warren V. Jaeger
Publisher: Trojan Homes
ISBN: 9780964782402
Category : Architecture, Domestic
Languages : en
Pages : 0
Book Description
-- Covers the subject from land issues, through the entire construction process, all the way to plandng the lawn.-- Contains anecdotes, real life examples, diagrams, applicable political comment and special exposition on such subjects as basic electricity, Radon, energy saving, windows and much more.-- Written for the aspiring home owner, but is equally valuable to building professionals and real estate agents.
Publisher: Trojan Homes
ISBN: 9780964782402
Category : Architecture, Domestic
Languages : en
Pages : 0
Book Description
-- Covers the subject from land issues, through the entire construction process, all the way to plandng the lawn.-- Contains anecdotes, real life examples, diagrams, applicable political comment and special exposition on such subjects as basic electricity, Radon, energy saving, windows and much more.-- Written for the aspiring home owner, but is equally valuable to building professionals and real estate agents.
Building For Everyone
Author: Annie Jean-Baptiste
Publisher: John Wiley & Sons
ISBN: 1119646235
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.
Publisher: John Wiley & Sons
ISBN: 1119646235
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.
Range
Author: David Epstein
Publisher: Penguin
ISBN: 0735214506
Category : Psychology
Languages : en
Pages : 369
Book Description
The #1 New York Times bestseller that has all America talking—with a new afterword on expanding your range—as seen on CNN's Fareed Zakaria GPS, Morning Joe, CBS This Morning, and more. “The most important business—and parenting—book of the year.” —Forbes “Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. Pink Shortlisted for the Financial Times/McKinsey Business Book of the Year Award Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you’ll never catch up to the people who got a head start. But a closer look at research on the world’s top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule. David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.
Publisher: Penguin
ISBN: 0735214506
Category : Psychology
Languages : en
Pages : 369
Book Description
The #1 New York Times bestseller that has all America talking—with a new afterword on expanding your range—as seen on CNN's Fareed Zakaria GPS, Morning Joe, CBS This Morning, and more. “The most important business—and parenting—book of the year.” —Forbes “Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. Pink Shortlisted for the Financial Times/McKinsey Business Book of the Year Award Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you’ll never catch up to the people who got a head start. But a closer look at research on the world’s top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule. David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.
How to Avoid a Climate Disaster
Author: Bill Gates
Publisher: Vintage
ISBN: 0385546149
Category : Science
Languages : en
Pages : 201
Book Description
#1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.
Publisher: Vintage
ISBN: 0385546149
Category : Science
Languages : en
Pages : 201
Book Description
#1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.
Tribes
Author: Seth Godin
Publisher: Penguin
ISBN: 9781591842330
Category : Business & Economics
Languages : en
Pages : 164
Book Description
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
Publisher: Penguin
ISBN: 9781591842330
Category : Business & Economics
Languages : en
Pages : 164
Book Description
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.