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Author: Keith Seume
Publisher: Motorbooks International
ISBN: 9780760304303
Category : Transportation
Languages : en
Pages : 160
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Book Description
The definitive illustrated history of a true world beater. Discover the full story of the amazing VW Beetle--from pre-war KdF-Wagen to today's New Beetle. The book features a color technical appendix illustrating chronologically the major design modifications made during the Beetle's lifetime. Full-color studio photography of 26 milestone models.
Author: Keith Seume
Publisher: Motorbooks International
ISBN: 9780760304303
Category : Transportation
Languages : en
Pages : 160
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Book Description
The definitive illustrated history of a true world beater. Discover the full story of the amazing VW Beetle--from pre-war KdF-Wagen to today's New Beetle. The book features a color technical appendix illustrating chronologically the major design modifications made during the Beetle's lifetime. Full-color studio photography of 26 milestone models.
Author: Simon Glen
Publisher: Veloce Publishing Ltd
ISBN: 1903706939
Category : Transportation
Languages : en
Pages : 176
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Book Description
A comprehensive guide to all the Volkswagens not built in Germany and the unusual ones that were. Covers type designations, chassis numbers, VW options and much more.
Author: Hans-Georg Mayer-Stein
Publisher: Schiffer Pub Limited
ISBN: 9780887406843
Category : Automobiles, Military
Languages : en
Pages : 192
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Book Description
Covers the numerous Volkswagen trucks and cars used by the Wehrmacht during WWII. AUTHOR:
Author: Ryan Lee Price
Publisher: Penguin
ISBN: 9781557884213
Category : Transportation
Languages : en
Pages : 180
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Book Description
The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.
Author: Bernhard Rieger
Publisher: Harvard University Press
ISBN: 0674075757
Category : History
Languages : en
Pages : 298
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Book Description
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Author: Antoine Acker
Publisher: Cambridge University Press
ISBN: 1108190731
Category : History
Languages : en
Pages : 329
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Book Description
From 1973 to 1987, Volkswagen's (VW) 140,000 hectare 'pioneer' cattle ranch on the Amazon frontier laid bare the limits of capitalist development. These limits were not only economic, with the core management of a multinational company engaged in the 'integration' of an extreme world periphery, but they were also legal and ethical, with the involvement of indentured labor and massive forest burning. Its physical limits were exposed by an unpredictable ecosystem refusing to submit to VW's technological arsenal. Antoine Acker reveals how the VW ranch, a major project supported by the Brazilian military dictatorship, was planned, negotiated, and eventually undone by the intervention of internationally connected actors and events.
Author: Andrea Hiott
Publisher: Ballantine Books
ISBN: 0345521447
Category : History
Languages : en
Pages : 514
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Book Description
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Author: Richard Copping
Publisher: Veloce Publishing Ltd
ISBN: 1787116433
Category : Transportation
Languages : de
Pages : 176
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Book Description
The VW Beetle is simply the best-known and most-loved car in the history of the motor car. Amazingly, some of the earliest Beetles, now seven decades old, are still on the road, while more recent examples, particularly the classics from the late 1950s and '60s are many an enthusiast's pride and joy. Created through the ingenuity of Ferdinand Porsche, brought to the brink of series production by Hitler's Nazis and rescued from oblivion by the British after the war, the Beetle soon developed into a phenomenon under the guardianship of Heinz Nordhoff, the VW boss for two decades. Overwhelmingly successful in over 150 countries across the world, most notably in the USA; when the car finally fell from grace in Europe after Nordhoff's death, it was destined to enjoy a revitalised and lengthy swansong in South America. The legendary Beetle’s intriguing story is unravelled in this fascinating and handsome book.
Author: Simon Glen
Publisher: Veloce Publishing
ISBN: 9781901295610
Category : Volkswagen automobiles
Languages : en
Pages : 0
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Book Description
A comprehensive guide to all the Volkswagens not built in Germany and the unusual ones that were. Includes VW type designations, chassis numbers, VW options, buggies, military, police, utility vehicles and all the lesser known models produced by VW around the world.
Author: Walter Henry Nelson
Publisher:
ISBN:
Category : Volkswagen Beetle automobile
Languages : en
Pages : 402
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Book Description
