Author: Joseph A. Pratt
Publisher: Texas A&M University Press
ISBN: 9781585441853
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
The National Petroleum Council (NPC) emerged out of the close cooperation between the petroleum industry and the federal government during World War II. An industry-financed advisory committee designed to work closely with the Department of the Interior, it enjoyed a remarkable independence from political or financial pressures. Including representatives of all phases of the petroleum business, the NPC could reach deep within the industry for information on vital issues. In the last fifty-plus years, the Council has evolved into a voice of the marketplace, analyzing conditions in the petroleum industry at the request of the government and publishing its findings in reports widely considered authoritative and useful. Three uniquely qualified historians here chronicle the development and contributions of the NPC to both the energy industry and the American market. While technological advances, skyrocketing world demand, the rise of OPEC, and far-reaching regulatory initiatives have fundamentally transformed the petroleum industry's structure and operating environment, the National Petroleum Council has remained a reliable source of authoritative information. Joseph A. Pratt, William H. Becker, and William McClenahan, Jr., analyze the choices and strategies that have given the Council the adaptability and resilience to survive and remain important. The authors look also at the actual reports generated by the Council--more than two hundred studies to date--and the impact they have had on both government and business. They examine the NPC's ability to tap information and personnel from all sectors of the industry and to fund from industry resources studies that would have exceeded the pockets of the federal government. They consider the way the Council has managed to encompass the varied viewpoints within a diverse, highly competitive industry, and particularly to bridge the sharp historical division between the "majors" and the "independents." Finally, the authors analyze the one political concern that has remained constant for the industry: antitrust. This engagingly written book not only sheds light on the petroleum industry and its regulatory context, but also addresses the larger questions of the U.S. government's relations with the industries it regulates.
Author: Ernan Roman
Publisher: McGraw Hill Professional
ISBN: 0071743081
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell "The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales. The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them. This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.
Author: R. Eric Reidenbach
Publisher: CRC Press
ISBN: 1420093312
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
Author: Vincent P. Barabba
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
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Book Description
Author: Titilayo Ufomata
Publisher: Kraft Books Limited
ISBN:
Category : Nigeria
Languages : en
Pages : 80
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Book Description
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
Author: Bill Winston
Publisher:
ISBN: 9781635410006
Category : Success
Languages : en
Pages : 0
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Book Description
Faith and the Marketplace is a life-transforming book on the supernatural business of the kingdom of God, and a kingdom leadership playbook that promises to catapult you to the next level of your career, profession, business, or ministry. You will learn how to build your faith in God and understand His perfect plan for your life. Your faith was never meant to be separated from your work or business life. Bill Winston meticulously details throughout this book how the two work together. In God's kingdom, you are either a king or a priest. Kings are marketplace ministers who serve in government, business, education, media, the family, and arts and entertainment. Priests are those who serve as an apostle, prophet, evangelist, pastor, or teacher, or what is commonly referred to as the five-fold ministry. Through a multitude of scriptures, his own life story, and the engaging stories of others, Bill Winston explains why God is calling for the restoration of the unbeatable team of kings and priests to bring faith back into the marketplace, and to advance His kingdom around the world. Bill Winston has served as both a king (in the military and business world) and now a priest, and has been graced by God to reach this topic of faith and the marketplace like no one else.
Author: Christina Hultmark
Publisher: Oxford University Press, USA
ISBN: 9780199254293
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
This title provides an analysis of the business models that are being employed because of the increased use of online auctions and exchnages for business transactions, their legal structures, and the extent to which further work is still required to fill in the legal infrastructure.
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 970
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Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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