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Author: Gilbert A. Jarvis
Publisher:
ISBN: 9780030581175
Category : Foreign Language Study
Languages : fr
Pages : 228
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Book Description
Author: Gilbert A. Jarvis
Publisher:
ISBN: 9780030581175
Category : Foreign Language Study
Languages : fr
Pages : 228
Get Book Here
Book Description
Author: Androniki Kavoura
Publisher: Springer
ISBN: 331933865X
Category : Business & Economics
Languages : en
Pages : 725
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Book Description
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
Author: Michael D. Dodd
Publisher: Springer Science & Business Media
ISBN: 1461447941
Category : Psychology
Languages : en
Pages : 225
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Book Description
The Influence of Attention, Learning, and Motivation on Visual Search will bring together distinguished authors who are conducting cutting edge research on the many factors that influence search behavior. These factors will include low-level feature detection; statistical learning; scene perception; neural mechanisms of attention; and applied research in real world settings.
Author: Danuta Gabrys-Barker
Publisher: Springer Science & Business Media
ISBN: 3642295576
Category : Language Arts & Disciplines
Languages : en
Pages : 208
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Book Description
This volume depicts the phenomenon of cross-linguistic influences in the specific context of multilingual language acquisition. It consists of articles on various issues relating to the syntactic and lexical development of foreign language learners from different L1 backgrounds, in many cases involving languages which are typologically distant from English, such as Russian, Croatian, Greek and Portuguese. Individual chapters highlight different areas expected to be especially transfer-prone at the level of grammatical and lexical transfer in particular contexts of language contact.
Author:
Publisher: Odile Jacob
ISBN: 2738173179
Category :
Languages : en
Pages : 299
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Book Description
Author: Patrick Greenough
Publisher: Oxford University Press
ISBN: 9780199288885
Category : Philosophy
Languages : en
Pages : 268
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Book Description
Is truth objective or relative? What exists independently of our minds? This book is about these two questions. The essays in its pages variously defend and critique answers to each, grapple over the proper methodology for addressing them, and wonder whether either question is worth pursuing. In so doing, they carry on a long and esteemed tradition - for our two questions are among the oldest of philosophical issues, and have vexed almost every major philosopher, from Plato, to Kant to Wittgenstein. Fifteen eminent contributors bring fresh perspectives, renewed energy and original answers to debates which have been the focus of a tremendous amount of interest in the last three decades both within philosophy and the culture at large.
Author: Michael Roloff
Publisher: Routledge
ISBN: 1135152713
Category : Language Arts & Disciplines
Languages : en
Pages : 652
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Book Description
Communication Yearbook 21 reflects the rich diversity of the field of communication, both in terms of content areas and methods. The topics of the eleven reviews range from interpersonal influence to media practices and effects. The authors address issues such as organizational democracy and change, intercultural negotiation, journalism and broadcasting practices, the management off crisis and the relationship between media and the presidency. The volume was originally published in 1998. In addressing these issues, narratives, historical accounts and meta-analytic techniques are employed.
Author: Susan L. Andersen
Publisher: Springer
ISBN: 3642549136
Category : Medical
Languages : en
Pages : 368
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Book Description
During the past years there has been rapid progress in the understanding of how early life stress impacts psychopathology in children. The first two parts of this book present the basic principles of brain development and describe the most important neuronal systems. This includes systems involved in emotion processing, cognitive control, and social processes. These first two general sections are followed by an overview about recent research on various neuronal and psychiatric disorders, where environmental exposures and altered brain development play an important role: sleep, autism, ADHD and other developmental forms of psychopathology.
Author: Henry Cloud
Publisher: Thomas Nelson Inc
ISBN: 0785289151
Category : Family & Relationships
Languages : en
Pages : 272
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Book Description
"Beginning with self-examination and setting realistic expectations, the authors explore how couples can nurture and master healthy communication, build trust, and enhance the romance in their marriage"--Provided by publisher.
Author: L. Scalera-Liaci
Publisher: CRC Press
ISBN: 9789054100492
Category : Science
Languages : en
Pages : 274
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Book Description
A selection of papers, reports and posters presented at the third European conference on echinoderms - a thorny-skinned group of marine animals considered of great zoological interest. The contributions look at morphology, development biology, ecology and symbiosis.
