Author: Ai Hisano
Publisher: Harvard University Press
ISBN: 0674983890
Category : Business & Economics
Languages : en
Pages : 345
Book Description
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Visualizing Taste
Author: Ai Hisano
Publisher: Harvard University Press
ISBN: 0674983890
Category : Business & Economics
Languages : en
Pages : 345
Book Description
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Publisher: Harvard University Press
ISBN: 0674983890
Category : Business & Economics
Languages : en
Pages : 345
Book Description
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Visualizing Digital Discourse
Author: Crispin Thurlow
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501510118
Category : Language Arts & Disciplines
Languages : en
Pages : 286
Book Description
The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501510118
Category : Language Arts & Disciplines
Languages : en
Pages : 286
Book Description
The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.
Data Visualization
Author: Kieran Healy
Publisher: Princeton University Press
ISBN: 0691181624
Category : Social Science
Languages : en
Pages : 292
Book Description
An accessible primer on how to create effective graphics from data This book provides students and researchers a hands-on introduction to the principles and practice of data visualization. It explains what makes some graphs succeed while others fail, how to make high-quality figures from data using powerful and reproducible methods, and how to think about data visualization in an honest and effective way. Data Visualization builds the reader’s expertise in ggplot2, a versatile visualization library for the R programming language. Through a series of worked examples, this accessible primer then demonstrates how to create plots piece by piece, beginning with summaries of single variables and moving on to more complex graphics. Topics include plotting continuous and categorical variables; layering information on graphics; producing effective “small multiple” plots; grouping, summarizing, and transforming data for plotting; creating maps; working with the output of statistical models; and refining plots to make them more comprehensible. Effective graphics are essential to communicating ideas and a great way to better understand data. This book provides the practical skills students and practitioners need to visualize quantitative data and get the most out of their research findings. Provides hands-on instruction using R and ggplot2 Shows how the “tidyverse” of data analysis tools makes working with R easier and more consistent Includes a library of data sets, code, and functions
Publisher: Princeton University Press
ISBN: 0691181624
Category : Social Science
Languages : en
Pages : 292
Book Description
An accessible primer on how to create effective graphics from data This book provides students and researchers a hands-on introduction to the principles and practice of data visualization. It explains what makes some graphs succeed while others fail, how to make high-quality figures from data using powerful and reproducible methods, and how to think about data visualization in an honest and effective way. Data Visualization builds the reader’s expertise in ggplot2, a versatile visualization library for the R programming language. Through a series of worked examples, this accessible primer then demonstrates how to create plots piece by piece, beginning with summaries of single variables and moving on to more complex graphics. Topics include plotting continuous and categorical variables; layering information on graphics; producing effective “small multiple” plots; grouping, summarizing, and transforming data for plotting; creating maps; working with the output of statistical models; and refining plots to make them more comprehensible. Effective graphics are essential to communicating ideas and a great way to better understand data. This book provides the practical skills students and practitioners need to visualize quantitative data and get the most out of their research findings. Provides hands-on instruction using R and ggplot2 Shows how the “tidyverse” of data analysis tools makes working with R easier and more consistent Includes a library of data sets, code, and functions
Visualization: Discover the True Power of Visualization (Unlock Your Hidden Potential Using Meditation and Your Imagination)
Author: Peter Phillips
Publisher: Peter Phillips
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 67
Book Description
You’re about to discover how to finally master some of the worlds greatest visualization techniques and create the positive mental behaviors that will transform your life for years to come. It has been scientifically proven that visualization or creative visualization can have a huge impact in ones life, and can strongly assist folks in making their dreams a reality . With that being said, within this short book you will learn proven methods that have helped others just like you to create the lives of their dreams and live a fulfilling life of accomplishment and happiness. The truth is, many people fail to ever visualize properly because they never really found the necessary information that can really make a change. By purchasing this book and reading through the concepts that can really make a long lasting difference; you will be putting yourself in a position to finally visualize correctly, see positive change, and will accomplish more with these visualization techniques than ever before. You’ll also get to understand: · What Visualization means · Benefits of Visualization · Visualization Techniques · Visualization potholes and many more! Discover how mere daydreams evolve into potent forces. Harness the power of your mind, and learn to sculpt the universe with the colors of your desires. From the tangible to the ethereal, traverse a bridge forged through intent and belief.
Publisher: Peter Phillips
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 67
Book Description
You’re about to discover how to finally master some of the worlds greatest visualization techniques and create the positive mental behaviors that will transform your life for years to come. It has been scientifically proven that visualization or creative visualization can have a huge impact in ones life, and can strongly assist folks in making their dreams a reality . With that being said, within this short book you will learn proven methods that have helped others just like you to create the lives of their dreams and live a fulfilling life of accomplishment and happiness. The truth is, many people fail to ever visualize properly because they never really found the necessary information that can really make a change. By purchasing this book and reading through the concepts that can really make a long lasting difference; you will be putting yourself in a position to finally visualize correctly, see positive change, and will accomplish more with these visualization techniques than ever before. You’ll also get to understand: · What Visualization means · Benefits of Visualization · Visualization Techniques · Visualization potholes and many more! Discover how mere daydreams evolve into potent forces. Harness the power of your mind, and learn to sculpt the universe with the colors of your desires. From the tangible to the ethereal, traverse a bridge forged through intent and belief.
The Cultural Politics of Food, Taste, and Identity
Author: Steffan Igor Ayora-Diaz
Publisher: Bloomsbury Publishing
ISBN: 1350162744
Category : Social Science
Languages : en
Pages : 352
Book Description
The Cultural Politics of Food, Taste, and Identity examines the social, cultural, and political processes that shape the experience of taste. The book positions flavor as involving all the senses, and describes the multiple ways in which taste becomes tied to local, translocal, glocal, and cosmopolitan politics of identity. Global case studies are included from Japan, China, India, Belize, Chile, Guatemala, the United States, France, Italy, Poland and Spain. Chapters examine local responses to industrialized food and the heritage industry, and look at how professional culinary practice has become foundational for local identities. The book also discusses the unfolding construction of “local taste” in the context of sociocultural developments, and addresses how cultural political divides are created between meat consumption and vegetarianism, innovation and tradition, heritage and social class, popular food and authenticity, and street and restaurant food. In addition, contributors discuss how different food products-such as kimchi, quinoa, and Soylent-have entered the international market of industrial and heritage foods, connecting different places and shaping taste and political identities.
Publisher: Bloomsbury Publishing
ISBN: 1350162744
Category : Social Science
Languages : en
Pages : 352
Book Description
The Cultural Politics of Food, Taste, and Identity examines the social, cultural, and political processes that shape the experience of taste. The book positions flavor as involving all the senses, and describes the multiple ways in which taste becomes tied to local, translocal, glocal, and cosmopolitan politics of identity. Global case studies are included from Japan, China, India, Belize, Chile, Guatemala, the United States, France, Italy, Poland and Spain. Chapters examine local responses to industrialized food and the heritage industry, and look at how professional culinary practice has become foundational for local identities. The book also discusses the unfolding construction of “local taste” in the context of sociocultural developments, and addresses how cultural political divides are created between meat consumption and vegetarianism, innovation and tradition, heritage and social class, popular food and authenticity, and street and restaurant food. In addition, contributors discuss how different food products-such as kimchi, quinoa, and Soylent-have entered the international market of industrial and heritage foods, connecting different places and shaping taste and political identities.
Visualizing Theory
Author: Lucien Taylor
Publisher: Routledge
ISBN: 1136651268
Category : Social Science
Languages : en
Pages : 496
Book Description
Visualizing Theory is a lavishly illustrated collection of provocative essays, occasional pieces, and dialogues that first appeared in Visual Anthropology Review between 1990 and 1994. It contains contributions from anthropologists, from cultural, literary and film critics and from image makers themselves. Reclaiming visual anthropology as a space for the critical representation of visual culture from the naive realist and exoticist inclinations that have beleaguered practitioners' efforts to date, Visualizing Theory is a major intervention into this growing field.
Publisher: Routledge
ISBN: 1136651268
Category : Social Science
Languages : en
Pages : 496
Book Description
Visualizing Theory is a lavishly illustrated collection of provocative essays, occasional pieces, and dialogues that first appeared in Visual Anthropology Review between 1990 and 1994. It contains contributions from anthropologists, from cultural, literary and film critics and from image makers themselves. Reclaiming visual anthropology as a space for the critical representation of visual culture from the naive realist and exoticist inclinations that have beleaguered practitioners' efforts to date, Visualizing Theory is a major intervention into this growing field.
The Satanic Book
Author: Lucifer Jeremy White
Publisher: Lulu.com
ISBN: 1387161598
Category : Religion
Languages : en
Pages : 100
Book Description
This book documents profound Satanic visions and thoughts incurred while incarcerated in "the hole," and homeless, for three years. I present them here in The Satanic Book.
Publisher: Lulu.com
ISBN: 1387161598
Category : Religion
Languages : en
Pages : 100
Book Description
This book documents profound Satanic visions and thoughts incurred while incarcerated in "the hole," and homeless, for three years. I present them here in The Satanic Book.
Data Visualization
Author: Frits H. Post
Publisher: Springer Science & Business Media
ISBN: 1461511771
Category : Computers
Languages : en
Pages : 445
Book Description
Data visualization is currently a very active and vital area of research, teaching and development. The term unites the established field of scientific visualization and the more recent field of information visualization. The success of data visualization is due to the soundness of the basic idea behind it: the use of computer-generated images to gain insight and knowledge from data and its inherent patterns and relationships. A second premise is the utilization of the broad bandwidth of the human sensory system in steering and interpreting complex processes, and simulations involving data sets from diverse scientific disciplines and large collections of abstract data from many sources. These concepts are extremely important and have a profound and widespread impact on the methodology of computational science and engineering, as well as on management and administration. The interplay between various application areas and their specific problem solving visualization techniques is emphasized in this book. Reflecting the heterogeneous structure of Data Visualization, emphasis was placed on these topics: -Visualization Algorithms and Techniques; -Volume Visualization; -Information Visualization; -Multiresolution Techniques; -Interactive Data Exploration. Data Visualization: The State of the Art presents the state of the art in scientific and information visualization techniques by experts in this field. It can serve as an overview for the inquiring scientist, and as a basic foundation for developers. This edited volume contains chapters dedicated to surveys of specific topics, and a great deal of original work not previously published illustrated by examples from a wealth of applications. The book will also provide basic material for teaching the state of the art techniques in data visualization. Data Visualization: The State of the Art is designed to meet the needs of practitioners and researchers in scientific and information visualization. This book is also suitable as a secondary text for graduate level students in computer science and engineering.
Publisher: Springer Science & Business Media
ISBN: 1461511771
Category : Computers
Languages : en
Pages : 445
Book Description
Data visualization is currently a very active and vital area of research, teaching and development. The term unites the established field of scientific visualization and the more recent field of information visualization. The success of data visualization is due to the soundness of the basic idea behind it: the use of computer-generated images to gain insight and knowledge from data and its inherent patterns and relationships. A second premise is the utilization of the broad bandwidth of the human sensory system in steering and interpreting complex processes, and simulations involving data sets from diverse scientific disciplines and large collections of abstract data from many sources. These concepts are extremely important and have a profound and widespread impact on the methodology of computational science and engineering, as well as on management and administration. The interplay between various application areas and their specific problem solving visualization techniques is emphasized in this book. Reflecting the heterogeneous structure of Data Visualization, emphasis was placed on these topics: -Visualization Algorithms and Techniques; -Volume Visualization; -Information Visualization; -Multiresolution Techniques; -Interactive Data Exploration. Data Visualization: The State of the Art presents the state of the art in scientific and information visualization techniques by experts in this field. It can serve as an overview for the inquiring scientist, and as a basic foundation for developers. This edited volume contains chapters dedicated to surveys of specific topics, and a great deal of original work not previously published illustrated by examples from a wealth of applications. The book will also provide basic material for teaching the state of the art techniques in data visualization. Data Visualization: The State of the Art is designed to meet the needs of practitioners and researchers in scientific and information visualization. This book is also suitable as a secondary text for graduate level students in computer science and engineering.
A Taste of Inverse Problems
Author: Martin Hanke
Publisher: SIAM
ISBN: 1611974933
Category : Mathematics
Languages : en
Pages : 171
Book Description
Inverse problems need to be solved in order to properly interpret indirect measurements. Often, inverse problems are ill-posed and sensitive to data errors. Therefore one has to incorporate some sort of regularization to reconstruct significant information from the given data. A Taste of Inverse Problems: Basic Theory and Examples?presents the main achievements that have emerged in regularization theory over the past 50 years, focusing on linear ill-posed problems and the development of methods that can be applied to them. Some of this material has previously appeared only in journal articles. This book rigorously discusses state-of-the-art inverse problems theory, focusing on numerically relevant aspects and omitting subordinate generalizations; presents diverse real-world applications, important test cases, and possible pitfalls; and treats these applications with the same rigor and depth as the theory.
Publisher: SIAM
ISBN: 1611974933
Category : Mathematics
Languages : en
Pages : 171
Book Description
Inverse problems need to be solved in order to properly interpret indirect measurements. Often, inverse problems are ill-posed and sensitive to data errors. Therefore one has to incorporate some sort of regularization to reconstruct significant information from the given data. A Taste of Inverse Problems: Basic Theory and Examples?presents the main achievements that have emerged in regularization theory over the past 50 years, focusing on linear ill-posed problems and the development of methods that can be applied to them. Some of this material has previously appeared only in journal articles. This book rigorously discusses state-of-the-art inverse problems theory, focusing on numerically relevant aspects and omitting subordinate generalizations; presents diverse real-world applications, important test cases, and possible pitfalls; and treats these applications with the same rigor and depth as the theory.
Capitalism and the Senses
Author: Regina Lee Blaszczyk
Publisher: University of Pennsylvania Press
ISBN: 1512824216
Category : Business & Economics
Languages : en
Pages : 313
Book Description
Publisher: University of Pennsylvania Press
ISBN: 1512824216
Category : Business & Economics
Languages : en
Pages : 313
Book Description