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Author: Colin Ware
Publisher: Morgan Kaufmann
ISBN: 0128235683
Category : Computers
Languages : en
Pages : 225
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Book Description
Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of “active vision, which views graphic designs as cognitive tools Features a new chapter titled Communicating Ideas with Images that focuses on a new emerging theory of human cognition and how that theory, which deals with the construction and refinement of predictive mental models in the mind, provides a solid foundation for reasoning about what should go into a presentation
Author: Colin Ware
Publisher: Morgan Kaufmann
ISBN: 0128235683
Category : Computers
Languages : en
Pages : 225
Get Book
Book Description
Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of “active vision, which views graphic designs as cognitive tools Features a new chapter titled Communicating Ideas with Images that focuses on a new emerging theory of human cognition and how that theory, which deals with the construction and refinement of predictive mental models in the mind, provides a solid foundation for reasoning about what should go into a presentation
Author: Colin Ware
Publisher: Elsevier
ISBN: 9780080558417
Category : Computers
Languages : en
Pages : 256
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Book Description
Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of “active vision, which views graphic designs as cognitive tools
Author: Colin Ware
Publisher: Morgan Kaufmann Pub
ISBN: 9780123708960
Category : Computers
Languages : en
Pages : 197
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Book Description
Presenting visual thinking as a complex process that can be supported in every stage using specific design techniques, this text provides practical, task-oriented information for designers and software developers charged with design responsibilities.
Author: Sophie Cure
Publisher: Laurence King Publishing
ISBN: 9781786273963
Category : Design
Languages : en
Pages : 0
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Book Description
'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina
Author: Colin Ware
Publisher: Elsevier
ISBN: 0123814642
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
"This is a book about what the science of perception can tell us about visualization. There is a gold mine of information about how we see to be found in more than a century of work by vision researchers. The purpose of this book is to extract from that large body of research literature those design principles that apply to displaying information effectively"--
Author: Robert H. McKim
Publisher: Cengage Learning
ISBN:
Category : Medical
Languages : en
Pages : 212
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Book Description
* Fresh approach to engineering design, innovation challenges, and stereotypical thinking; provides alternative methods that come closer to the heart of the visual creative process.
Author: Art Chantry
Publisher: Feral House
ISBN: 1627310134
Category : Design
Languages : en
Pages : 320
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Book Description
There used to be a time when designers were trained in the history of composition. Now you just buy a fuckin' piece of software and now you've become a designer. "Art Chantry . . . Is he a Luddite?" asks a Rhode Island School of Design poster promoting a Chantry lecture. "Or is he a graphic design hero?" For decades this avatar of low-tech design has fought against the cheap and easy use of digital software. Chantry's homage to expired technology, and his inspired use of Xerox machines and X-Acto blade cuts of printed material, created a much-copied style during the grunge period and beyond. Chantry's designs were published in Some People Can't Surf: The Graphic Design of Art Chantry (Chronicle Books), exhibited at the Seattle Art Museum, the Rock and Roll Hall of Fame, the Museum of Modern Art, the Smithsonian, and the Louvre. More recently, Chantry has drawn upon his extraordinary collection of twentieth-century graphic art to create compelling histories of the forgotten and unknown on essays he has posted on his Facebook page. These essays might lionize the unrecognized illustrators of screws, wrenches, and pipes in equipment catalogs. Other posts might reveal how some famous artists were improperly recognized. Art Chantry Speaks is the kind of opinionated art history you've always wanted to read but were never assigned.
Author: Ronald J. Kasprisin
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Architecture
Languages : en
Pages : 296
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Book Description
Kasprisin and Pettinari (Kasprisin Pettinari Design: Architects and Urban Planners, Seattle) present their concept of "visual thinking," which involves drawing three-dimensional renderings as a means to create environment-friendly architectural designs in urban areas. They take the reader through the design process: principles, elements, techniques of drawing; visualizing place as context; scaling; phasing; and how to involve the public in the design. Four detailed case studies and over 300 drawings illuminate the reality behind the theory. Annotation copyright by Book News, Inc., Portland, OR
Author: Temple Grandin, Ph.D.
Publisher: Penguin
ISBN: 0593418379
Category : Psychology
Languages : en
Pages : 417
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Book Description
INSTANT NEW YORK TIMES BESTSELLER WINNER OF THE NAUTILUS GOLD AWARD “A powerful and provocative testament to the diverse coalition of minds we’ll need to face the mounting challenges of the twenty-first century.” —Steve Silberman “An absolute eye-opener.” —Frans de Waal A landmark book that reveals, celebrates, and advocates for the special minds and contributions of visual thinkers A quarter of a century after her memoir, Thinking in Pictures, forever changed how the world understood autism, Temple Grandin— “an anthropologist on Mars,” as Oliver Sacks dubbed her—transforms our awareness of the different ways our brains are wired. Do you have a keen sense of direction, a love of puzzles, the ability to assemble furniture without crying? You are likely a visual thinker. With her genius for demystifying science, Grandin draws on cutting-edge research to take us inside visual thinking. Visual thinkers constitute a far greater proportion of the population than previously believed, she reveals, and a more varied one, from the photo-realistic “object visualizers” like Grandin herself, with their intuitive knack for design and problem solving, to the abstract, mathematically inclined “visual spatial” thinkers who excel in pattern recognition and systemic thinking. She also makes us understand how a world increasingly geared to the verbal tends to sideline visual thinkers, screening them out at school and passing over them in the workplace. Rather than continuing to waste their singular gifts, driving a collective loss in productivity and innovation, Grandin proposes new approaches to educating, parenting, employing, and collaborating with visual thinkers. In a highly competitive world, this important book helps us see, we need every mind on board.
Author: Temple Grandin
Publisher: Bloomsbury Publishing
ISBN: 1408807300
Category : Biography & Autobiography
Languages : en
Pages : 228
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Book Description
The idea that some people think differently, though no less humanly, is explored in this inspiring book. Temple Grandin is a gifted and successful animal scientist, and she is autistic. Here she tells us what it was like to grow up perceiving the world in an entirely concrete and visual way - somewhat akin to how animals think, she believes - and how it feels now. Through her finely observed understanding of the workings of her mind she gives us an invaluable insight into autism and its challenges.
