Author: Peter Nkrumah Amponsah
Publisher: Scientific Research Publishing, Inc. USA
ISBN: 1649978332
Category : Antiques & Collectibles
Languages : en
Pages : 258
Book Description
Journalists are responsible for ensuring that the visuals used in their storytelling accurately represent the facts and events being re-ported. The visuals should align with the truth of the story and not distort or manipulate the information being conveyed. This responsi-bility includes presenting visuals in their original context and avoiding misleading edits or alterations that could misrepresent the truth or sensationalize a story for dramatic effect.
Journalism and Ethical Engagement with Visual Media: Illuminating Stories through Engaging Imagery
Author: Peter Nkrumah Amponsah
Publisher: Scientific Research Publishing, Inc. USA
ISBN: 1649978332
Category : Antiques & Collectibles
Languages : en
Pages : 258
Book Description
Journalists are responsible for ensuring that the visuals used in their storytelling accurately represent the facts and events being re-ported. The visuals should align with the truth of the story and not distort or manipulate the information being conveyed. This responsi-bility includes presenting visuals in their original context and avoiding misleading edits or alterations that could misrepresent the truth or sensationalize a story for dramatic effect.
Publisher: Scientific Research Publishing, Inc. USA
ISBN: 1649978332
Category : Antiques & Collectibles
Languages : en
Pages : 258
Book Description
Journalists are responsible for ensuring that the visuals used in their storytelling accurately represent the facts and events being re-ported. The visuals should align with the truth of the story and not distort or manipulate the information being conveyed. This responsi-bility includes presenting visuals in their original context and avoiding misleading edits or alterations that could misrepresent the truth or sensationalize a story for dramatic effect.
ICMEIM 2023
Author: Youbin Chen
Publisher: European Alliance for Innovation
ISBN: 1631904272
Category : Education
Languages : en
Pages : 1118
Book Description
The 4th International Conference on Modern Education and Information Management (ICMEIM 2023) was successfully held from September 8th to 10th, 2023 in Wuhan, China. This conference aimed to bring together scholars, researchers, and practitioners from around the world to discuss and exchange ideas on the latest trends and advancements in modern education and information management. The conference program featured a diverse range of research topics, including educational technology, digital learning, information systems, and knowledge management. With a focus on exploring innovative approaches and strategies, the conference provided a platform for participants to present their research findings and share insights on the future development of the field. Distinguished speakers included Prof. Qing Ding from Huazhong University of Science and Technology, China; Prof. Longkai Wu from Central China Normal University, China; Assoc. Prof. Lim Chee Leong from Taylor's University, Malaysia; and Assoc. Prof. Teh Sin Yin from Universiti Sains Malaysia, Malaysia. These experts delivered keynote speeches, offering valuable perspectives and stimulating discussions on the conference themes. The 4th International Conference on Modern Education and Information Management (ICMEIM 2023) played a significant role in shaping the future development of the field. It provided a platform for researchers and practitioners to share their knowledge, explore emerging trends, and address key challenges in modern education and information management. By facilitating collaboration and promoting interdisciplinary dialogue, the conference contributed to the advancement of innovative practices and strategies in this rapidly evolving field. We extend our sincere appreciation to all participants, presenters, organizers, and sponsors for their valuable contributions in making the ICMEIM a success. We look forward to future editions of the conference and the continued growth and advancement of the field.
Publisher: European Alliance for Innovation
ISBN: 1631904272
Category : Education
Languages : en
Pages : 1118
Book Description
The 4th International Conference on Modern Education and Information Management (ICMEIM 2023) was successfully held from September 8th to 10th, 2023 in Wuhan, China. This conference aimed to bring together scholars, researchers, and practitioners from around the world to discuss and exchange ideas on the latest trends and advancements in modern education and information management. The conference program featured a diverse range of research topics, including educational technology, digital learning, information systems, and knowledge management. With a focus on exploring innovative approaches and strategies, the conference provided a platform for participants to present their research findings and share insights on the future development of the field. Distinguished speakers included Prof. Qing Ding from Huazhong University of Science and Technology, China; Prof. Longkai Wu from Central China Normal University, China; Assoc. Prof. Lim Chee Leong from Taylor's University, Malaysia; and Assoc. Prof. Teh Sin Yin from Universiti Sains Malaysia, Malaysia. These experts delivered keynote speeches, offering valuable perspectives and stimulating discussions on the conference themes. The 4th International Conference on Modern Education and Information Management (ICMEIM 2023) played a significant role in shaping the future development of the field. It provided a platform for researchers and practitioners to share their knowledge, explore emerging trends, and address key challenges in modern education and information management. By facilitating collaboration and promoting interdisciplinary dialogue, the conference contributed to the advancement of innovative practices and strategies in this rapidly evolving field. We extend our sincere appreciation to all participants, presenters, organizers, and sponsors for their valuable contributions in making the ICMEIM a success. We look forward to future editions of the conference and the continued growth and advancement of the field.
Market Research
Author: Dr. V.V.L.N. Sastry
Publisher: Bright & Young Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 57
Book Description
Market research is any set of skills utilized to collect data and better comprehend a corporation's target market (McQuarrie, 2005). Companies utilize this data to design improved products, advance user experience, and craft an advertising message that entices excellent leads and advances conversion rates. To understand market research better we are going to analyze strategies and procedures for quality of Service, ISO 9000, lean manufacturing, six sigma, zero defects, customer orientation, distribution (business) and agricultural marketing, nation branding and visual marketing, online advertising, and Ad serving, App store optimization, article marketing and classified advertising.
Publisher: Bright & Young Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 57
Book Description
Market research is any set of skills utilized to collect data and better comprehend a corporation's target market (McQuarrie, 2005). Companies utilize this data to design improved products, advance user experience, and craft an advertising message that entices excellent leads and advances conversion rates. To understand market research better we are going to analyze strategies and procedures for quality of Service, ISO 9000, lean manufacturing, six sigma, zero defects, customer orientation, distribution (business) and agricultural marketing, nation branding and visual marketing, online advertising, and Ad serving, App store optimization, article marketing and classified advertising.
StoryBranding
Author: Lapo Boost
Publisher: Lapo Boost
ISBN:
Category : Self-Help
Languages : en
Pages : 151
Book Description
★ THE ORIGINAL - New Edition 2023 - AMAZON BEST SELLER - Over 50,000 copies sold ★ ⚠️ SECRET BONUS INSIDE THE BOOK ⚠️ MASTER YOUR BRAND STORYTELLING - BOOST YOUR BUSINESS! ❌ Struggling to deliver your brand's message effectively? ❌ Want to stand out from your competition but don't know how? ❌ How would your business change if you could master the art of storytelling and skyrocket your sales? Discover the comprehensive guide to creating captivating brand narratives, engaging your audience, and leading your market... No one can deny the power of storytelling. It's the key to capturing attention, sparking emotion, and driving action - all elements necessary for a successful brand. However, crafting a compelling brand story is not always an easy task. ⚠ If you're reading these lines, chances are you're looking for ways to tell your brand story more effectively, engage with your customers in a more meaningful way, and differentiate yourself in a competitive marketplace. Here's the good news: your search ends here. Instead of struggling to find your brand voice and engage your audience, you can learn the secrets of successful brand storytelling and turn your business into a market leader. So, how can you craft compelling narratives, engage your audience, outshine your competitors, and boost your sales? ✅ Your answer lies within this book! With an engaging and straight-to-the-point approach, this book explores the art of storytelling for brands, offering practical strategies for creating relatable and engaging narratives that connect with your audience and boost your sales. Finally, you have the chance to access the valuable information that has allowed thousands of businesses to revolutionize their branding and marketing strategies. And it's all in this guide. Here's what you'll have learned after reading this book: Basics of Brand Storytelling: Understand the principles of effective brand storytelling and how to apply them to your business Crafting Your Brand Narrative: Learn how to create compelling and engaging stories that resonate with your target audience Engaging Your Audience: Discover strategies and techniques to captivate your audience and build meaningful connections Differentiate Your Brand: Learn how to stand out from your competitors through unique and innovative brand storytelling Boost Sales Through Storytelling: Find out how to effectively use storytelling to drive customer engagement and increase sales Stay Ahead of Trends: Understand the latest trends in brand storytelling and how to incorporate them into your marketing strategy And much, much more… Stop worrying about how to deliver your brand's message and start captivating your audience with compelling narratives. The keys to successful brand storytelling are just a click away... DON'T KEEP STRUGGLING WITH YOUR BRAND'S IDENTITY - Buy your copy NOW and master the art of storytelling for brands TODAY..
Publisher: Lapo Boost
ISBN:
Category : Self-Help
Languages : en
Pages : 151
Book Description
★ THE ORIGINAL - New Edition 2023 - AMAZON BEST SELLER - Over 50,000 copies sold ★ ⚠️ SECRET BONUS INSIDE THE BOOK ⚠️ MASTER YOUR BRAND STORYTELLING - BOOST YOUR BUSINESS! ❌ Struggling to deliver your brand's message effectively? ❌ Want to stand out from your competition but don't know how? ❌ How would your business change if you could master the art of storytelling and skyrocket your sales? Discover the comprehensive guide to creating captivating brand narratives, engaging your audience, and leading your market... No one can deny the power of storytelling. It's the key to capturing attention, sparking emotion, and driving action - all elements necessary for a successful brand. However, crafting a compelling brand story is not always an easy task. ⚠ If you're reading these lines, chances are you're looking for ways to tell your brand story more effectively, engage with your customers in a more meaningful way, and differentiate yourself in a competitive marketplace. Here's the good news: your search ends here. Instead of struggling to find your brand voice and engage your audience, you can learn the secrets of successful brand storytelling and turn your business into a market leader. So, how can you craft compelling narratives, engage your audience, outshine your competitors, and boost your sales? ✅ Your answer lies within this book! With an engaging and straight-to-the-point approach, this book explores the art of storytelling for brands, offering practical strategies for creating relatable and engaging narratives that connect with your audience and boost your sales. Finally, you have the chance to access the valuable information that has allowed thousands of businesses to revolutionize their branding and marketing strategies. And it's all in this guide. Here's what you'll have learned after reading this book: Basics of Brand Storytelling: Understand the principles of effective brand storytelling and how to apply them to your business Crafting Your Brand Narrative: Learn how to create compelling and engaging stories that resonate with your target audience Engaging Your Audience: Discover strategies and techniques to captivate your audience and build meaningful connections Differentiate Your Brand: Learn how to stand out from your competitors through unique and innovative brand storytelling Boost Sales Through Storytelling: Find out how to effectively use storytelling to drive customer engagement and increase sales Stay Ahead of Trends: Understand the latest trends in brand storytelling and how to incorporate them into your marketing strategy And much, much more… Stop worrying about how to deliver your brand's message and start captivating your audience with compelling narratives. The keys to successful brand storytelling are just a click away... DON'T KEEP STRUGGLING WITH YOUR BRAND'S IDENTITY - Buy your copy NOW and master the art of storytelling for brands TODAY..
Summary: The Power of Visual Storytelling
Author: BusinessNews Publishing,
Publisher: Must Read Summaries
ISBN: 2511036029
Category : Business & Economics
Languages : en
Pages : 30
Book Description
The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand". This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use engaging visuals and graphics to tell the story of your business. According to Walter and Gioglio, all successful social media marketing includes visuals and infographics. It is vital to stay up to date and engage people with your visuals and grab their attention. The authors encourage using visual storytelling to increase brand awareness, strengthen customer relationships, enhance customer loyalty, tell your company's story and present information concisely. If you want your marketing to achieve these five goals, this summary is a must-read. Added-value of this summary: • Save time • Learn about the benefits of visual storytelling • Get your brand message across and get people interested To learn more, read “The Power of Visual Storytelling” and find out how to use visual storytelling as a marketing tool so you don’t get left behind!
Publisher: Must Read Summaries
ISBN: 2511036029
Category : Business & Economics
Languages : en
Pages : 30
Book Description
The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand". This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use engaging visuals and graphics to tell the story of your business. According to Walter and Gioglio, all successful social media marketing includes visuals and infographics. It is vital to stay up to date and engage people with your visuals and grab their attention. The authors encourage using visual storytelling to increase brand awareness, strengthen customer relationships, enhance customer loyalty, tell your company's story and present information concisely. If you want your marketing to achieve these five goals, this summary is a must-read. Added-value of this summary: • Save time • Learn about the benefits of visual storytelling • Get your brand message across and get people interested To learn more, read “The Power of Visual Storytelling” and find out how to use visual storytelling as a marketing tool so you don’t get left behind!
The Editor's Eye
Author: B. Vincent
Publisher: RWG Publishing
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 202
Book Description
In the intricate dance of book creation, the editor plays a pivotal role, transforming raw manuscripts into polished gems that enchant readers and leave a lasting impression. "The Editor's Eye: Crafting Books That Captivate" is an essential guide for editors at every stage of their career, offering a deep dive into the art and craft of editing. Through insightful analysis, practical advice, and illuminating case studies, this book sheds light on the editor's indispensable role in the literary world, providing the tools and strategies needed to elevate narratives from ordinary to extraordinary. Structured to cover the breadth of the editing process, the book begins by exploring the foundational partnership between editor and author, highlighting the collaborative effort required to hone a manuscript's vision. It then delves into the technical aspects of editing, from narrative structure and character development to mastering grammar and style, equipping editors with the skills to refine and polish a narrative meticulously. Further chapters navigate the ever-evolving publishing landscape, addressing the challenges of digital publishing, self-publishing, and global market considerations, and offering strategies for editors to guide their authors successfully through these complexities. Case studies of successful book projects illustrate the transformative power of effective editing, showcasing how strategic revisions, innovative storytelling, and targeted marketing can lead to literary success. The conclusion serves as a call to action, inspiring editors to apply the insights gained and embrace their crucial role with passion and dedication. The appendices provide a wealth of additional resources, including editing checklists, communication templates, recommended reading, and guides to professional development and technology tools, making this book a comprehensive resource for editors seeking to enhance their craft and contribute meaningfully to the literary landscape. "The Editor's Eye: Crafting Books That Captivate" is more than just a guide; it is a celebration of the editor's craft and a testament to the critical role editors play in bringing captivating stories to life. Whether you are a seasoned editor or just starting your journey in the world of publishing, this book offers the inspiration, knowledge, and tools to refine your skills and make a lasting impact on the world of literature.
Publisher: RWG Publishing
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 202
Book Description
In the intricate dance of book creation, the editor plays a pivotal role, transforming raw manuscripts into polished gems that enchant readers and leave a lasting impression. "The Editor's Eye: Crafting Books That Captivate" is an essential guide for editors at every stage of their career, offering a deep dive into the art and craft of editing. Through insightful analysis, practical advice, and illuminating case studies, this book sheds light on the editor's indispensable role in the literary world, providing the tools and strategies needed to elevate narratives from ordinary to extraordinary. Structured to cover the breadth of the editing process, the book begins by exploring the foundational partnership between editor and author, highlighting the collaborative effort required to hone a manuscript's vision. It then delves into the technical aspects of editing, from narrative structure and character development to mastering grammar and style, equipping editors with the skills to refine and polish a narrative meticulously. Further chapters navigate the ever-evolving publishing landscape, addressing the challenges of digital publishing, self-publishing, and global market considerations, and offering strategies for editors to guide their authors successfully through these complexities. Case studies of successful book projects illustrate the transformative power of effective editing, showcasing how strategic revisions, innovative storytelling, and targeted marketing can lead to literary success. The conclusion serves as a call to action, inspiring editors to apply the insights gained and embrace their crucial role with passion and dedication. The appendices provide a wealth of additional resources, including editing checklists, communication templates, recommended reading, and guides to professional development and technology tools, making this book a comprehensive resource for editors seeking to enhance their craft and contribute meaningfully to the literary landscape. "The Editor's Eye: Crafting Books That Captivate" is more than just a guide; it is a celebration of the editor's craft and a testament to the critical role editors play in bringing captivating stories to life. Whether you are a seasoned editor or just starting your journey in the world of publishing, this book offers the inspiration, knowledge, and tools to refine your skills and make a lasting impact on the world of literature.
Handbook of Research on Thrust Technologies Effect on Image Processing
Author: Pandey, Binay Kumar
Publisher: IGI Global
ISBN: 1668486202
Category : Computers
Languages : en
Pages : 594
Book Description
Image processing integrates and extracts data from photos for a variety of uses. Applications for image processing are useful in many different disciplines. A few examples include remote sensing, space applications, industrial applications, medical imaging, and military applications. Imaging systems come in many different varieties, including those used for chemical, optical, thermal, medicinal, and molecular imaging. To extract the accurate picture values, scanning methods and statistical analysis must be used for image analysis. Thrust Technologies Effect on Image Processing provides insights into image processing and the technologies that can be used to enhance additional information within an image. The book is also a useful resource for researchers to grow their interest and understanding in the burgeoning fields of image processing. Covering key topics such as image augmentation, artificial intelligence, and cloud computing, this premier reference source is ideal for computer scientists, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Publisher: IGI Global
ISBN: 1668486202
Category : Computers
Languages : en
Pages : 594
Book Description
Image processing integrates and extracts data from photos for a variety of uses. Applications for image processing are useful in many different disciplines. A few examples include remote sensing, space applications, industrial applications, medical imaging, and military applications. Imaging systems come in many different varieties, including those used for chemical, optical, thermal, medicinal, and molecular imaging. To extract the accurate picture values, scanning methods and statistical analysis must be used for image analysis. Thrust Technologies Effect on Image Processing provides insights into image processing and the technologies that can be used to enhance additional information within an image. The book is also a useful resource for researchers to grow their interest and understanding in the burgeoning fields of image processing. Covering key topics such as image augmentation, artificial intelligence, and cloud computing, this premier reference source is ideal for computer scientists, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Bridge Maintenance, Safety, Management, Life-Cycle Sustainability and Innovations
Author: Hiroshi Yokota
Publisher: CRC Press
ISBN: 100017381X
Category : Technology & Engineering
Languages : en
Pages : 8732
Book Description
Bridge Maintenance, Safety, Management, Life-Cycle Sustainability and Innovations contains lectures and papers presented at the Tenth International Conference on Bridge Maintenance, Safety and Management (IABMAS 2020), held in Sapporo, Hokkaido, Japan, April 11–15, 2021. This volume consists of a book of extended abstracts and a USB card containing the full papers of 571 contributions presented at IABMAS 2020, including the T.Y. Lin Lecture, 9 Keynote Lectures, and 561 technical papers from 40 countries. The contributions presented at IABMAS 2020 deal with the state of the art as well as emerging concepts and innovative applications related to the main aspects of maintenance, safety, management, life-cycle sustainability and technological innovations of bridges. Major topics include: advanced bridge design, construction and maintenance approaches, safety, reliability and risk evaluation, life-cycle management, life-cycle sustainability, standardization, analytical models, bridge management systems, service life prediction, maintenance and management strategies, structural health monitoring, non-destructive testing and field testing, safety, resilience, robustness and redundancy, durability enhancement, repair and rehabilitation, fatigue and corrosion, extreme loads, and application of information and computer technology and artificial intelligence for bridges, among others. This volume provides both an up-to-date overview of the field of bridge engineering and significant contributions to the process of making more rational decisions on maintenance, safety, management, life-cycle sustainability and technological innovations of bridges for the purpose of enhancing the welfare of society. The Editors hope that these Proceedings will serve as a valuable reference to all concerned with bridge structure and infrastructure systems, including engineers, researchers, academics and students from all areas of bridge engineering.
Publisher: CRC Press
ISBN: 100017381X
Category : Technology & Engineering
Languages : en
Pages : 8732
Book Description
Bridge Maintenance, Safety, Management, Life-Cycle Sustainability and Innovations contains lectures and papers presented at the Tenth International Conference on Bridge Maintenance, Safety and Management (IABMAS 2020), held in Sapporo, Hokkaido, Japan, April 11–15, 2021. This volume consists of a book of extended abstracts and a USB card containing the full papers of 571 contributions presented at IABMAS 2020, including the T.Y. Lin Lecture, 9 Keynote Lectures, and 561 technical papers from 40 countries. The contributions presented at IABMAS 2020 deal with the state of the art as well as emerging concepts and innovative applications related to the main aspects of maintenance, safety, management, life-cycle sustainability and technological innovations of bridges. Major topics include: advanced bridge design, construction and maintenance approaches, safety, reliability and risk evaluation, life-cycle management, life-cycle sustainability, standardization, analytical models, bridge management systems, service life prediction, maintenance and management strategies, structural health monitoring, non-destructive testing and field testing, safety, resilience, robustness and redundancy, durability enhancement, repair and rehabilitation, fatigue and corrosion, extreme loads, and application of information and computer technology and artificial intelligence for bridges, among others. This volume provides both an up-to-date overview of the field of bridge engineering and significant contributions to the process of making more rational decisions on maintenance, safety, management, life-cycle sustainability and technological innovations of bridges for the purpose of enhancing the welfare of society. The Editors hope that these Proceedings will serve as a valuable reference to all concerned with bridge structure and infrastructure systems, including engineers, researchers, academics and students from all areas of bridge engineering.
#Share
Author: Natalie T. Wood
Publisher: Business Expert Press
ISBN: 1637424159
Category : Business & Economics
Languages : en
Pages : 158
Book Description
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.
Publisher: Business Expert Press
ISBN: 1637424159
Category : Business & Economics
Languages : en
Pages : 158
Book Description
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.
Handbook of e-Tourism
Author: Zheng Xiang
Publisher: Springer Nature
ISBN: 3030486524
Category : Business & Economics
Languages : en
Pages : 1976
Book Description
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
Publisher: Springer Nature
ISBN: 3030486524
Category : Business & Economics
Languages : en
Pages : 1976
Book Description
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.