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Author: Peter Nkrumah Amponsah
Publisher: Scientific Research Publishing, Inc. USA
ISBN: 1649978332
Category : Antiques & Collectibles
Languages : en
Pages : 258
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Book Description
Journalists are responsible for ensuring that the visuals used in their storytelling accurately represent the facts and events being re-ported. The visuals should align with the truth of the story and not distort or manipulate the information being conveyed. This responsi-bility includes presenting visuals in their original context and avoiding misleading edits or alterations that could misrepresent the truth or sensationalize a story for dramatic effect.
Author: David Langton
Publisher: John Wiley & Sons
ISBN: 111814368X
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.
Author: Krista Neher
Publisher: John Wiley & Sons
ISBN: 1118753488
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
Author: Stephanie Diamond
Publisher: Pearson Education
ISBN: 0789748657
Category : Art
Languages : en
Pages : 360
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Book Description
Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.
Author: Peter Nkrumah Amponsah
Publisher: Scientific Research Publishing, Inc. USA
ISBN: 1649978332
Category : Antiques & Collectibles
Languages : en
Pages : 258
Get Book Here
Book Description
Journalists are responsible for ensuring that the visuals used in their storytelling accurately represent the facts and events being re-ported. The visuals should align with the truth of the story and not distort or manipulate the information being conveyed. This responsi-bility includes presenting visuals in their original context and avoiding misleading edits or alterations that could misrepresent the truth or sensationalize a story for dramatic effect.
Author: Youbin Chen
Publisher: European Alliance for Innovation
ISBN: 1631904272
Category : Education
Languages : en
Pages : 1118
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Book Description
The 4th International Conference on Modern Education and Information Management (ICMEIM 2023) was successfully held from September 8th to 10th, 2023 in Wuhan, China. This conference aimed to bring together scholars, researchers, and practitioners from around the world to discuss and exchange ideas on the latest trends and advancements in modern education and information management. The conference program featured a diverse range of research topics, including educational technology, digital learning, information systems, and knowledge management. With a focus on exploring innovative approaches and strategies, the conference provided a platform for participants to present their research findings and share insights on the future development of the field. Distinguished speakers included Prof. Qing Ding from Huazhong University of Science and Technology, China; Prof. Longkai Wu from Central China Normal University, China; Assoc. Prof. Lim Chee Leong from Taylor's University, Malaysia; and Assoc. Prof. Teh Sin Yin from Universiti Sains Malaysia, Malaysia. These experts delivered keynote speeches, offering valuable perspectives and stimulating discussions on the conference themes. The 4th International Conference on Modern Education and Information Management (ICMEIM 2023) played a significant role in shaping the future development of the field. It provided a platform for researchers and practitioners to share their knowledge, explore emerging trends, and address key challenges in modern education and information management. By facilitating collaboration and promoting interdisciplinary dialogue, the conference contributed to the advancement of innovative practices and strategies in this rapidly evolving field. We extend our sincere appreciation to all participants, presenters, organizers, and sponsors for their valuable contributions in making the ICMEIM a success. We look forward to future editions of the conference and the continued growth and advancement of the field.
Author: Gisele Iecker de Almeida
Publisher: Liverpool University Press
ISBN: 1835536999
Category : History
Languages : en
Pages : 147
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Book Description
In From Dictatorship to Democracy: Confronting the Authoritarian Past in Brazil, Dr Gisele Iecker de Almeida offers a thought-provoking examination of how government initiatives construct representations of the past and can play a crucial role in shaping collective memory. Focusing on Brazil's difficult heritage, this groundbreaking monograph delves into the complex landscape of memory surrounding the dictatorship and its enduring legacies. Through a critical analysis of Brazilian policies implemented between 1995 and 2016, including the Special Commission on Political Deaths and Disappearances, the Amnesty Commission, Revealed Memories, and the Brazilian National Truth Commission, de Almeida unveils how these initiatives have attempted to influence the understanding and perception of the dictatorship. This book challenges the notion of a purely factual and neutral approach to remembering the past, illuminating how memory, policymaking, and historical interpretation are intricately intertwined. It examines the interplay between memory and politics, shedding light on how government initiatives actively participate in the process of constructing representations of the past. From the selective portrayal of events to the formulation of grand narratives about the past, de Almeida presents a comprehensive analysis of the discursive mechanisms and rhetorical patterns employed by Brazilian transitional justice initiatives. This monograph is an indispensable resource for scholars, policymakers, and anyone interested in memory politics, transitional justice, and the construction of representations of the past. It offers a fresh perspective on the power dynamics involved in memory-making and invites readers to critically reflect on how the past is represented.
Author: Lapo Boost
Publisher: Lapo Boost
ISBN:
Category : Self-Help
Languages : en
Pages : 151
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Book Description
★ THE ORIGINAL - New Edition 2023 - AMAZON BEST SELLER - Over 50,000 copies sold ★ ⚠️ SECRET BONUS INSIDE THE BOOK ⚠️ MASTER YOUR BRAND STORYTELLING - BOOST YOUR BUSINESS! ❌ Struggling to deliver your brand's message effectively? ❌ Want to stand out from your competition but don't know how? ❌ How would your business change if you could master the art of storytelling and skyrocket your sales? Discover the comprehensive guide to creating captivating brand narratives, engaging your audience, and leading your market... No one can deny the power of storytelling. It's the key to capturing attention, sparking emotion, and driving action - all elements necessary for a successful brand. However, crafting a compelling brand story is not always an easy task. ⚠ If you're reading these lines, chances are you're looking for ways to tell your brand story more effectively, engage with your customers in a more meaningful way, and differentiate yourself in a competitive marketplace. Here's the good news: your search ends here. Instead of struggling to find your brand voice and engage your audience, you can learn the secrets of successful brand storytelling and turn your business into a market leader. So, how can you craft compelling narratives, engage your audience, outshine your competitors, and boost your sales? ✅ Your answer lies within this book! With an engaging and straight-to-the-point approach, this book explores the art of storytelling for brands, offering practical strategies for creating relatable and engaging narratives that connect with your audience and boost your sales. Finally, you have the chance to access the valuable information that has allowed thousands of businesses to revolutionize their branding and marketing strategies. And it's all in this guide. Here's what you'll have learned after reading this book: Basics of Brand Storytelling: Understand the principles of effective brand storytelling and how to apply them to your business Crafting Your Brand Narrative: Learn how to create compelling and engaging stories that resonate with your target audience Engaging Your Audience: Discover strategies and techniques to captivate your audience and build meaningful connections Differentiate Your Brand: Learn how to stand out from your competitors through unique and innovative brand storytelling Boost Sales Through Storytelling: Find out how to effectively use storytelling to drive customer engagement and increase sales Stay Ahead of Trends: Understand the latest trends in brand storytelling and how to incorporate them into your marketing strategy And much, much more… Stop worrying about how to deliver your brand's message and start captivating your audience with compelling narratives. The keys to successful brand storytelling are just a click away... DON'T KEEP STRUGGLING WITH YOUR BRAND'S IDENTITY - Buy your copy NOW and master the art of storytelling for brands TODAY..
Author: BusinessNews Publishing,
Publisher: Must Read Summaries
ISBN: 2511036029
Category : Business & Economics
Languages : en
Pages : 30
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Book Description
The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand". This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use engaging visuals and graphics to tell the story of your business. According to Walter and Gioglio, all successful social media marketing includes visuals and infographics. It is vital to stay up to date and engage people with your visuals and grab their attention. The authors encourage using visual storytelling to increase brand awareness, strengthen customer relationships, enhance customer loyalty, tell your company's story and present information concisely. If you want your marketing to achieve these five goals, this summary is a must-read. Added-value of this summary: • Save time • Learn about the benefits of visual storytelling • Get your brand message across and get people interested To learn more, read “The Power of Visual Storytelling” and find out how to use visual storytelling as a marketing tool so you don’t get left behind!
Author: Natalie T. Wood
Publisher: Business Expert Press
ISBN: 1631574426
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update to Facebook of an upcoming vacation, a picture of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over two billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. The goal of this book is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to share (#share), and complies with industry and federal guidelines. Each chapter highlights a key area of sWOM that will further your understanding and provide actionable information to assist you in mobilizing positive sWOM for your company.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 102
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
