Author: Carlo Cellucci
Publisher: Springer Science & Business Media
ISBN: 9400760914
Category : Philosophy
Languages : en
Pages : 391
Book Description
This volume examines the limitations of mathematical logic and proposes a new approach to logic intended to overcome them. To this end, the book compares mathematical logic with earlier views of logic, both in the ancient and in the modern age, including those of Plato, Aristotle, Bacon, Descartes, Leibniz, and Kant. From the comparison it is apparent that a basic limitation of mathematical logic is that it narrows down the scope of logic confining it to the study of deduction, without providing tools for discovering anything new. As a result, mathematical logic has had little impact on scientific practice. Therefore, this volume proposes a view of logic according to which logic is intended, first of all, to provide rules of discovery, that is, non-deductive rules for finding hypotheses to solve problems. This is essential if logic is to play any relevant role in mathematics, science and even philosophy. To comply with this view of logic, this volume formulates several rules of discovery, such as induction, analogy, generalization, specialization, metaphor, metonymy, definition, and diagrams. A logic based on such rules is basically a logic of discovery, and involves a new view of the relation of logic to evolution, language, reason, method and knowledge, particularly mathematical knowledge. It also involves a new view of the relation of philosophy to knowledge. This book puts forward such new views, trying to open again many doors that the founding fathers of mathematical logic had closed historically. trigger
Rethinking Logic: Logic in Relation to Mathematics, Evolution, and Method
Author: Carlo Cellucci
Publisher: Springer Science & Business Media
ISBN: 9400760914
Category : Philosophy
Languages : en
Pages : 391
Book Description
This volume examines the limitations of mathematical logic and proposes a new approach to logic intended to overcome them. To this end, the book compares mathematical logic with earlier views of logic, both in the ancient and in the modern age, including those of Plato, Aristotle, Bacon, Descartes, Leibniz, and Kant. From the comparison it is apparent that a basic limitation of mathematical logic is that it narrows down the scope of logic confining it to the study of deduction, without providing tools for discovering anything new. As a result, mathematical logic has had little impact on scientific practice. Therefore, this volume proposes a view of logic according to which logic is intended, first of all, to provide rules of discovery, that is, non-deductive rules for finding hypotheses to solve problems. This is essential if logic is to play any relevant role in mathematics, science and even philosophy. To comply with this view of logic, this volume formulates several rules of discovery, such as induction, analogy, generalization, specialization, metaphor, metonymy, definition, and diagrams. A logic based on such rules is basically a logic of discovery, and involves a new view of the relation of logic to evolution, language, reason, method and knowledge, particularly mathematical knowledge. It also involves a new view of the relation of philosophy to knowledge. This book puts forward such new views, trying to open again many doors that the founding fathers of mathematical logic had closed historically. trigger
Publisher: Springer Science & Business Media
ISBN: 9400760914
Category : Philosophy
Languages : en
Pages : 391
Book Description
This volume examines the limitations of mathematical logic and proposes a new approach to logic intended to overcome them. To this end, the book compares mathematical logic with earlier views of logic, both in the ancient and in the modern age, including those of Plato, Aristotle, Bacon, Descartes, Leibniz, and Kant. From the comparison it is apparent that a basic limitation of mathematical logic is that it narrows down the scope of logic confining it to the study of deduction, without providing tools for discovering anything new. As a result, mathematical logic has had little impact on scientific practice. Therefore, this volume proposes a view of logic according to which logic is intended, first of all, to provide rules of discovery, that is, non-deductive rules for finding hypotheses to solve problems. This is essential if logic is to play any relevant role in mathematics, science and even philosophy. To comply with this view of logic, this volume formulates several rules of discovery, such as induction, analogy, generalization, specialization, metaphor, metonymy, definition, and diagrams. A logic based on such rules is basically a logic of discovery, and involves a new view of the relation of logic to evolution, language, reason, method and knowledge, particularly mathematical knowledge. It also involves a new view of the relation of philosophy to knowledge. This book puts forward such new views, trying to open again many doors that the founding fathers of mathematical logic had closed historically. trigger
Wittgenstein's Notes on Logic
Author: Michael Potter
Publisher: OUP Oxford
ISBN: 019155068X
Category : Philosophy
Languages : en
Pages : 336
Book Description
Wittgenstein's philosophical career began in 1911 when he went to Cambridge to work with Russell. He compiled the Notes on Logic two years later as a kind of summary of the work he had done so far. Russell thought that they were 'as good as anything that has ever been done in logic', but he had Wittgenstein himself to explain them to him. Without the benefit of Wittgenstein's explanations, most later scholars have preferred to treat the Notes solely as an interpretative aid in understanding the Tractatus (which draws on them for material), rather than as a philosophical work in their own right. Michael Potter unequivocally demonstrates the philosophical and historical importance of the Notes for the first time. By teasing out the meaning of key passages, he shows how many of the most important insights in the Tractatus they contain. He discusses in detail how Wittgenstein arrived at these insights by thinking through ideas he obtained from Russell and Frege. And he uses a challenging blend of biography and philosophy to illuminate the methods Wittgenstein used in his work. The book features the complete text of the Notes in a critical edition, with a detailed discussion of the circumstances in which they were compiled, leading to a new understanding of how they should be read.
Publisher: OUP Oxford
ISBN: 019155068X
Category : Philosophy
Languages : en
Pages : 336
Book Description
Wittgenstein's philosophical career began in 1911 when he went to Cambridge to work with Russell. He compiled the Notes on Logic two years later as a kind of summary of the work he had done so far. Russell thought that they were 'as good as anything that has ever been done in logic', but he had Wittgenstein himself to explain them to him. Without the benefit of Wittgenstein's explanations, most later scholars have preferred to treat the Notes solely as an interpretative aid in understanding the Tractatus (which draws on them for material), rather than as a philosophical work in their own right. Michael Potter unequivocally demonstrates the philosophical and historical importance of the Notes for the first time. By teasing out the meaning of key passages, he shows how many of the most important insights in the Tractatus they contain. He discusses in detail how Wittgenstein arrived at these insights by thinking through ideas he obtained from Russell and Frege. And he uses a challenging blend of biography and philosophy to illuminate the methods Wittgenstein used in his work. The book features the complete text of the Notes in a critical edition, with a detailed discussion of the circumstances in which they were compiled, leading to a new understanding of how they should be read.
Logic in Question
Author: Jean-Yves Béziau
Publisher: Springer Nature
ISBN: 3030944522
Category : Mathematics
Languages : en
Pages : 743
Book Description
This contributed volume collects papers related to the Logic in Question workshop, which has taken place annually at Sorbonne University in Paris since 2011. Each year, the workshop brings together historians, philosophers, mathematicians, linguists, and computer scientists to explore questions related to the nature of logic and how it has developed over the years. As a result, chapter authors provide a thorough, interdisciplinary exploration of topics that have been studied in the workshop. Organized into three sections, the first part of the book focuses on historical questions related to logic, the second explores philosophical questions, and the third section is dedicated to mathematical discussions. Specific topics include: • logic and analogy• Chinese logic• nineteenth century British logic (in particular Boole and Lewis Carroll)• logical diagrams • the place and value of logic in Louis Couturat’s philosophical thinking• contributions of logical analysis for mathematics education• the exceptionality of logic• the logical expressive power of natural languages• the unification of mathematics via topos theory Logic in Question will appeal to pure logicians, historians of logic, philosophers, linguists, and other researchers interested in the history of logic, making this volume a unique and valuable contribution to the field.
Publisher: Springer Nature
ISBN: 3030944522
Category : Mathematics
Languages : en
Pages : 743
Book Description
This contributed volume collects papers related to the Logic in Question workshop, which has taken place annually at Sorbonne University in Paris since 2011. Each year, the workshop brings together historians, philosophers, mathematicians, linguists, and computer scientists to explore questions related to the nature of logic and how it has developed over the years. As a result, chapter authors provide a thorough, interdisciplinary exploration of topics that have been studied in the workshop. Organized into three sections, the first part of the book focuses on historical questions related to logic, the second explores philosophical questions, and the third section is dedicated to mathematical discussions. Specific topics include: • logic and analogy• Chinese logic• nineteenth century British logic (in particular Boole and Lewis Carroll)• logical diagrams • the place and value of logic in Louis Couturat’s philosophical thinking• contributions of logical analysis for mathematics education• the exceptionality of logic• the logical expressive power of natural languages• the unification of mathematics via topos theory Logic in Question will appeal to pure logicians, historians of logic, philosophers, linguists, and other researchers interested in the history of logic, making this volume a unique and valuable contribution to the field.
Visual Design Solutions
Author: Connie Malamed
Publisher: John Wiley & Sons
ISBN: 1118864042
Category : Business & Economics
Languages : en
Pages : 389
Book Description
Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource. Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential. Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.
Publisher: John Wiley & Sons
ISBN: 1118864042
Category : Business & Economics
Languages : en
Pages : 389
Book Description
Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource. Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential. Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.
Negative Hermeneutics and the Question of Practice
Author: Nicholas Davey
Publisher: Bloomsbury Publishing
ISBN: 1350347671
Category : Philosophy
Languages : en
Pages : 221
Book Description
How do words and images function hermeneutically? How does hermeneutic practice work? Answering these questions and more, Nicholas Davey develops the hermeneutical foundations of creative practice. In doing so, he not only uncovers the significance of philosophical hermeneutics for the arts and the humanities, but defends the humanities as a whole from the current scepticism inspired by deconstruction and post-structuralism. Taking Gadamer's language ontology as its cue, this pioneering volume not only addresses certain weaknesses that Davey observes in Gadamer's thought but further takes Gadamerian thinking beyond Gadamer himself. In particular, Davey investigates the productive value of negativity that is central to hermeneutics and to wider spheres of creative learning. Advocating a renewed confidence in hermeneutics and the humanities, Negative Hermeneutics and the Question of Practice reveals how hermeneutical thinking provides a map of the dynamics within creative practice, eliminating the need for an externally imposed 'theory' of the arts.
Publisher: Bloomsbury Publishing
ISBN: 1350347671
Category : Philosophy
Languages : en
Pages : 221
Book Description
How do words and images function hermeneutically? How does hermeneutic practice work? Answering these questions and more, Nicholas Davey develops the hermeneutical foundations of creative practice. In doing so, he not only uncovers the significance of philosophical hermeneutics for the arts and the humanities, but defends the humanities as a whole from the current scepticism inspired by deconstruction and post-structuralism. Taking Gadamer's language ontology as its cue, this pioneering volume not only addresses certain weaknesses that Davey observes in Gadamer's thought but further takes Gadamerian thinking beyond Gadamer himself. In particular, Davey investigates the productive value of negativity that is central to hermeneutics and to wider spheres of creative learning. Advocating a renewed confidence in hermeneutics and the humanities, Negative Hermeneutics and the Question of Practice reveals how hermeneutical thinking provides a map of the dynamics within creative practice, eliminating the need for an externally imposed 'theory' of the arts.
Design Elements
Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1616736364
Category : Design
Languages : en
Pages : 273
Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Publisher: Rockport Publishers
ISBN: 1616736364
Category : Design
Languages : en
Pages : 273
Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Diagrammatic Representation and Inference
Author: Gem Stapleton
Publisher: Springer Science & Business Media
ISBN: 3540877290
Category : Computers
Languages : en
Pages : 455
Book Description
Diagrams is an international and interdisciplinary conference series, covering all aspects of research on the theory and application of diagrams. Recent technological advances have enabled the large-scale adoption of d- grams in a diverse range of areas. Increasingly sophisticated visual represen- tions are emerging and, to enable e?ective communication, insight is required into how diagrams are used and when they are appropriate for use. The per- sive, everyday use of diagrams for communicating information and ideas serves to illustrate the importance of providing a sound understanding of the role that diagrams can, and do, play. Research in the ?eld of diagrams aims to improve our understanding of the role of diagrams, sketches and other visualizations in communication, computation, cognition, creative thought, and problem solving. These concerns have triggered a surge of interest in the study of diagrams. The study of diagrammatic communication as a whole must be pursued as an interdisciplinary endeavour.Diagrams 2008 was the ?fth event in this conf- ence series, which was launched in Edinburghduring September 2000.Diagrams attracts a large number of researchers from virtually all related ?elds, placing the conference as a major international event in the area. Diagrams is the only conference that provides a united forum for all areas that are concerned with the study of diagrams: for example, architecture, - ti?cial intelligence, cartography, cognitive science, computer science, education, graphicdesign,historyofscience,human-computerinteraction,linguistics,logic, mathematics,philosophy,psychology,andsoftwaremodelling.Weseeissuesfrom all of these ?elds discussed in the papers collected in the present volume.
Publisher: Springer Science & Business Media
ISBN: 3540877290
Category : Computers
Languages : en
Pages : 455
Book Description
Diagrams is an international and interdisciplinary conference series, covering all aspects of research on the theory and application of diagrams. Recent technological advances have enabled the large-scale adoption of d- grams in a diverse range of areas. Increasingly sophisticated visual represen- tions are emerging and, to enable e?ective communication, insight is required into how diagrams are used and when they are appropriate for use. The per- sive, everyday use of diagrams for communicating information and ideas serves to illustrate the importance of providing a sound understanding of the role that diagrams can, and do, play. Research in the ?eld of diagrams aims to improve our understanding of the role of diagrams, sketches and other visualizations in communication, computation, cognition, creative thought, and problem solving. These concerns have triggered a surge of interest in the study of diagrams. The study of diagrammatic communication as a whole must be pursued as an interdisciplinary endeavour.Diagrams 2008 was the ?fth event in this conf- ence series, which was launched in Edinburghduring September 2000.Diagrams attracts a large number of researchers from virtually all related ?elds, placing the conference as a major international event in the area. Diagrams is the only conference that provides a united forum for all areas that are concerned with the study of diagrams: for example, architecture, - ti?cial intelligence, cartography, cognitive science, computer science, education, graphicdesign,historyofscience,human-computerinteraction,linguistics,logic, mathematics,philosophy,psychology,andsoftwaremodelling.Weseeissuesfrom all of these ?elds discussed in the papers collected in the present volume.
Negative Life
Author: Steven Swarbrick
Publisher: Northwestern University Press
ISBN: 081014722X
Category : Performing Arts
Languages : en
Pages : 234
Book Description
How films help us understand the inevitable death of Earth and humanity Negative Life: The Cinema of Extinction brings cinema studies, queer theory, and psychoanalysis into novel configuration around the concept of negative life, a sundering of human and nonhuman relations. Engaging a philosophical and cinematic corpus that rejects the pastoralism of “entanglement” or “enmeshment,” Steven Swarbrick and Jean-Thomas Tremblay counter ecocritical pieties and cut a new path for theory. They examine films by Julian Pölsler, Kelly Reichardt, Lee Isaac Chung, Mahesh Mathai, Paul Schrader, and others that exemplify the existential contradictions currently intensifying amid the sixth mass extinction. Each case study testifies formally and thematically to negative life as a structural condition of thought and film. Together, the cases reveal the unlivable dimension of life and art, where form, desire, and nonbelonging tarry with the future-oriented promise of ecostudies—where all that lives connects. Negative Life militates against this promise, showing that faith in connection is a dead end.
Publisher: Northwestern University Press
ISBN: 081014722X
Category : Performing Arts
Languages : en
Pages : 234
Book Description
How films help us understand the inevitable death of Earth and humanity Negative Life: The Cinema of Extinction brings cinema studies, queer theory, and psychoanalysis into novel configuration around the concept of negative life, a sundering of human and nonhuman relations. Engaging a philosophical and cinematic corpus that rejects the pastoralism of “entanglement” or “enmeshment,” Steven Swarbrick and Jean-Thomas Tremblay counter ecocritical pieties and cut a new path for theory. They examine films by Julian Pölsler, Kelly Reichardt, Lee Isaac Chung, Mahesh Mathai, Paul Schrader, and others that exemplify the existential contradictions currently intensifying amid the sixth mass extinction. Each case study testifies formally and thematically to negative life as a structural condition of thought and film. Together, the cases reveal the unlivable dimension of life and art, where form, desire, and nonbelonging tarry with the future-oriented promise of ecostudies—where all that lives connects. Negative Life militates against this promise, showing that faith in connection is a dead end.
Introduction to Graphic Design
Author: Aaris Sherin
Publisher: Bloomsbury Publishing
ISBN: 1350056049
Category : Design
Languages : en
Pages : 240
Book Description
For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate. Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.
Publisher: Bloomsbury Publishing
ISBN: 1350056049
Category : Design
Languages : en
Pages : 240
Book Description
For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate. Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.
Design Elements, Third Edition
Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1631598724
Category : Design
Languages : en
Pages : 323
Book Description
A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts An in-depth look at color—from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found—including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery—the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design—and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
Publisher: Rockport Publishers
ISBN: 1631598724
Category : Design
Languages : en
Pages : 323
Book Description
A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts An in-depth look at color—from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found—including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery—the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design—and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.