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Author: SendPoints
Publisher: Gingko Press Editions
ISBN: 9781584236191
Category : Commercial art
Languages : en
Pages : 0
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Book Description
Effective visual communication is not an accidental occurrence, but rather is the result of serious intention on the part of the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on guiding principles that are here detailed; the golden ratio, 'divine proportion' and the Fibonacci sequence. By way of 1200 full-colour illustrations, the way in which modern design is utilising these ancient principles is explored.
Author: SendPoints
Publisher: Gingko Press Editions
ISBN: 9781584236191
Category : Commercial art
Languages : en
Pages : 0
Get Book Here
Book Description
Effective visual communication is not an accidental occurrence, but rather is the result of serious intention on the part of the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on guiding principles that are here detailed; the golden ratio, 'divine proportion' and the Fibonacci sequence. By way of 1200 full-colour illustrations, the way in which modern design is utilising these ancient principles is explored.
Author: Joen Wolfrom
Publisher: C&T Publishing Inc
ISBN: 1571205233
Category : Crafts & Hobbies
Languages : en
Pages : 148
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Book Description
An exciting journey into the world of design, The Visual Dance is a presentation of nature's design basics to help you build a foundation for your own style. This inspiring book clearly explains the how-tos of design for quilters and artists alike. Gallery of spectacular quilts, hundreds of detailed drawings, and 11 of Joen's original designs illuminate the discussion. Exercises guide you in understanding and using the design principles.
Author: Anthony Ashton
Publisher: Bloomsbury Publishing USA
ISBN: 0802714099
Category : Science
Languages : en
Pages : 68
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Book Description
Ashton presents a short, illustrated introduction to the evolution of simple harmonic theory. Illustrations.
Author: Carlos Simpson
Publisher: Carlos Simpson Design Studio
ISBN: 173990933X
Category : Art
Languages : en
Pages : 226
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Book Description
In the Survivor Guide by Carlos Simpson, the author shares some of his raw ideas and thoughts using a wide variety of techniques ranging from pencil drawings to watercolour, collage to coloured pencils, to pen and ink, handwriting, colours, photography, symbols, and information that we use every day. This sketchbook by Carlos Simpson explores the individual in a social, cultural, and political context. As a specialist communicator and an image-maker, I always start my first idea on a blank page which can be found always in my sketchbook.
Author: Mike Baxter
Publisher: CRC Press
ISBN: 1482249294
Category : Technology & Engineering
Languages : en
Pages : 334
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Book Description
The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text. Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts. This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.
Author: Penny McIntire
Publisher: New Riders
ISBN: 013270501X
Category :
Languages : en
Pages : 501
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Book Description
Just as great artists must understand their tools, great Web designers must understand the technology behind their art. In Visual Design for the Web, author Penny McIntire shows novice Web designers how to use their tools--including HTML, CSS, and JavaScript--in conjunction with the principles of aesthetics and usability to become masters of their craft. Chapters begin with explanations of the terminology and techniques of web structures, then demonstrate how to apply the rules of design to create beautiful sites. The book: Illustrates how fundamental principles of design apply to the web Includes charts, diagrams, and graphics to enhance learning and retention Covers site analysis, navigation, layout, color, graphics, typography and forms Demonstrates multiple techniques for getting just the right look and feel for your web sites Focuses on the characteristics that make sites usable, engaging, and memorable
Author: Sidney I. Dobrin
Publisher: State University of New York Press
ISBN: 1438425953
Category : Language Arts & Disciplines
Languages : en
Pages : 343
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Book Description
How do supporters of the environmental movement manipulate and promote images of "nature" to achieve support and sympathy? From the Sierra Club's use of Ansel Adams's stark and pristine portraits of the western United States to close-ups of plastic bottles and dead fish floating in Rust Belt waterways, visual depictions of landscapes and the degradation caused by humans have profoundly shaped popular notions of environmentalism and the environment. Despite the rhetorical power of images connected with the environmental movement over the past forty years, scholarship in environmental communication has focused almost exclusively on verbal rather than visual rhetoric. Ecosee offers a deeper and fuller understanding of the communicative strategies and power of the environmental movement by looking closely at the visual rhetorics involved in photographs, paintings, television and filmic images, video games, and other forms of image-based media.
Author: Roberto J. Rengel
Publisher: Bloomsbury Publishing USA
ISBN: 1609018966
Category : Design
Languages : en
Pages : 361
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Book Description
Shaping Interior Space, 3rd Edition, emphasizes the experiential contributions of interior design. Intended for all design students, the author covers strategies for creating interior environments that work as a total system to enhance the experience of the user. The book is organized into three parts, a background part introduces ways of designing for experience and reviews some important design principles and strategies. Part Two focuses on the three experiential goals that form the backbone of the book, order, enrichment, and expression. These serve as overall umbrellas that capture the many dimensions of users' experiences in the built environment. Part Three is devoted to design process. The process is broken up into understanding, ideation, and development and covers many tasks performed during the early and intermediate stages of design.
Author: Steven M. Lehar
Publisher: Psychology Press
ISBN: 1135636605
Category : Psychology
Languages : en
Pages : 313
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Book Description
The World In Your Head: A Gestalt View of the Mechanism of Conscious Experience represents a bold assault on one of the greatest unsolved mysteries in science: the nature of consciousness and the human mind. Rather than examining the brain and nervous system to see what they tell us about the mind, this book begins with an examination of conscious experience to see what it can tell us about the brain. Through this analysis, the first and most obvious observation is that consciousness appears as a volumetric spatial void, containing colored objects and surfaces. This reveals that the representation in the brain takes the form of an explicit volumetric spatial model of external reality. Therefore, the world we see around us is not the real world itself, but merely a miniature virtual-reality replica of that world in an internal representation. In fact, the phenomena of dreams and hallucinations clearly demonstrate the capacity of the brain to construct complete virtual worlds even in the absence of sensory input. Perception is somewhat like a guided hallucination, based on sensory stimulation. This insight allows us to examine the world of visual experience not as scientists exploring the external world, but as perceptual scientists examining a rich and complex internal representation. This unique approach to investigating mental function has implications in a wide variety of related fields, including the nature of language and abstract thought, and motor control and behavior. It also has implications to the world of music, art, and dance, showing how the patterns of regularity and periodicity in space and time--apparent in those aesthetic domains--reflect the periodic basis set of the underlying harmonic resonance representation in the brain.
Author: Andrew Sears
Publisher: CRC Press
ISBN: 1420088866
Category : Computers
Languages : en
Pages : 384
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Book Description
Hailed on first publication as a compendium of foundational principles and cutting-edge research, The Human-Computer Interaction Handbook has become the gold standard reference in this field. Derived from select chapters of this groundbreaking resource, Human-Computer Interaction: Design Issues, Solutions, and Applications focuses on HCI from a pri
