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Author: Jonathan E. Schroeder
Publisher: Psychology Press
ISBN: 9780415366250
Category : Advertising
Languages : en
Pages : 212
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Book Description
'Visual Consumption' draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.
Author: Jonathan E. Schroeder
Publisher: Psychology Press
ISBN: 9780415366250
Category : Advertising
Languages : en
Pages : 212
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Book Description
'Visual Consumption' draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.
Author: Emma Bell
Publisher: Routledge
ISBN: 1135005478
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations. This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers. With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.
Author: Ian Heywood
Publisher: Bloomsbury Publishing
ISBN: 1350026506
Category : Art
Languages : en
Pages : 816
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Book Description
Visual culture has become one of the most dynamic fields of scholarship, a reflection of how the study of human culture increasingly requires distinctively visual ways of thinking and methods of analysis. Bringing together leading international scholars to assess all aspects of visual culture, the Handbook aims to provide a comprehensive and authoritative overview of the subject. The Handbook embraces the extraordinary range of disciplines which now engage in the study of the visual - film and photography, television, fashion, visual arts, digital media, geography, philosophy, architecture, material culture, sociology, cultural studies and art history. Throughout, the Handbook is responsive to the cross-disciplinary nature of many of the key questions raised in visual culture around digitization, globalization, cyberculture, surveillance, spectacle, and the role of art. The Handbook guides readers new to the area, as well as experienced researchers, into the topics, issues and questions that have emerged in the study of visual culture since the start of the new millennium, conveying the boldness, excitement and vitality of the subject.
Author: Marine Tanguy
Publisher: Random House
ISBN: 1529918332
Category : Self-Help
Languages : en
Pages : 151
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Book Description
The average person sees about 10,000 commercial visuals a day. Yet, research shows we can only process about 1% of the visual information we encounter. If a picture is worth a thousand words, where does this excess leave us? 'Necessary reading for everyone who uses the internet' Emma Dabiri | 'This book is the new Ways of Seeing' Sharmadean Reid |'Brilliant insights ... highly recommended' Christian Busch | 'An indispensable guide' Guillaume Cerutti, CEO of Christie's | 'Very informative' Laura Whitmore | 'incredibly timely' Pippa Vosper | 'I wish I'd read this book years ago' Josie Cox In The Visual Detox, art expert and businesswoman Marine Tanguy explains how the imagery we see shapes our wellbeing. She gives us new tools to think critically about images, combat information overload and participate more in the visual world around us by engaging with the art and content that improves our day-to-day experiences online, at work, in our homes and in public spaces. Drawing on science and insightful case studies, she shows us how to: · learn the type of thinker you are (spatial, visual, verbal?); · understand our brains’ interpretation of visual language; · decode the subtle negative messages in popular culture; · devise tiny hacks to block out the online noise · curate your surroundings to create soothing spaces. This handy guide to visual decluttering will empower you to reclaim your focus, peace of mind and sense of wonder.
Author: Zhou Xian
Publisher: Taylor & Francis
ISBN: 1000916685
Category : Social Science
Languages : en
Pages : 169
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Book Description
As the first volume of a two-volume set that examines the interaction between social transformation and visual culture in contemporary China, this book explores the visual construction of popular culture, avant-garde art, and grassroots media culture. Drawing on an approach of Marxist historic materialism and academic resources of sociology, communication, and art, this study of contemporary China’s visual culture emphasizes two inter-related aspects – the visual construction of society and the social construction of the visual. It seeks to unravel how visual culture is produced and constructed, as well as how it reflects the profound social transformation and reshapes people’s understanding and experience of modernization. In this volume, the contributors revisit popular culture, avant-garde art, and grassroots media culture in contemporary China, analyzing the visual image and representation, and visual culture’s role in social construction. In doing so, the book also reveals the cultural tension of contemporary China, in which the visual aspect figures prominently. This book will serve as an essential read for scholars and students of China studies and cultural studies, as well as all levels of readers interested in visual culture in contemporary China.
Author: Russell W. Belk
Publisher: Edward Elgar Publishing
ISBN: 1847204120
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Author: JOHN Urry
Publisher: Routledge
ISBN: 113482968X
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
In Consuming Places, Urry explores the concept of 'society', the nature of 'locality', the significance of 'economic restructuring', and how the concept of the 'rural' are examined in relationship to place.
Author: Ricardo Campos
Publisher: Cambridge Scholars Publishing
ISBN: 1443868310
Category : Art
Languages : en
Pages : 325
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Book Description
Popular and Visual Culture: Design, Circulation and Consumption is a transnational project that fosters a dialogue with multiple origins, both in geographical and academic terms. From the onset, this book questions the concepts of visual and popular culture, terms which are currently applied both to describe scientific fields, as operative concepts in theoretical discourse, and to characterize specific cultural contexts. The book’s analysis and categorization of visual and popular culture pursues discourses and practices which mark different historical eras and shape social orders. Because popular iconic and written productions are the outcome of a network of political, economic, ideological and social circumstances that are often hardly detectable and too taken for granted to be critically recognized, even by those who draw, paint or write (and live) under their influence. That is why visual figurations of popular culture should be studied as the support of a deeply motivated symbolic discourse on the values shared by a community. This book deals, in a way or another, with how popular and visual artefacts and sceneries are socially built, preserved and/or contested. The volume brings together, not only different disciplinary perspectives, but also diverse empirical phenomena, while approaching the wide subject of visuality and popular culture.
Author: John Armitage
Publisher: Bloomsbury Publishing
ISBN: 1474239552
Category : Design
Languages : en
Pages : 247
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Book Description
From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the context of a global recession. But in contemporary digital culture does luxury still reside in material things, or rather the look of things? In this first study of luxury through the lens of visual culture, Armitage argues that luxury is undergoing a shift from material culture to the immaterial culture of the visual, offering new forms of luxury engagement and unparalleled levels of pleasure never before offered to the senses. Calling for a new understanding of luxury in the changing visual landscape of contemporary society, Luxury and Visual Culture embraces an extraordinary range of cultural forms, including fashion, photography, social media, television, and art. From the masterpieces of Damien Hirst and Jeff Koons, to Richard Avedon's photography and Louis Vuitton's Flagship stores, the book explores key issues of globalization, digitization, consumer identity, “mass” luxury, and the role of art. This text is ideal for all students of contemporary luxury studies, as well as scholars and researchers in the field of visual culture.
Author: Ajay Kumar
Publisher: Global India Publications
ISBN: 9788190721110
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
A valuable resource book for plant operations, and human relations managers, this text discusses how successful companies develop meeting and communication areas, communicate work standard production controls and make goals and progress visible.This book explains why conventional work areas, where fragmented information flows from "top to bottom," must be replaced by the "visual workplace" where information flows in every direction.It details how visual management can make the factory a place where workers and supervisors freely communicate so that every employee could take improvement action.
