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Author: Judith A. Siess
Publisher: American Library Association
ISBN: 9780838908488
Category : Language Arts & Disciplines
Languages : en
Pages : 176
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Book Description
Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz
Author: Judith A. Siess
Publisher: American Library Association
ISBN: 9780838908488
Category : Language Arts & Disciplines
Languages : en
Pages : 176
Get Book Here
Book Description
Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz
Author: Rachel Singer Gordon
Publisher: Information Today, Inc.
ISBN: 9781573872102
Category : Education
Languages : en
Pages : 388
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Book Description
"Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their own bosses."--Jacket.
Author: John D. McDonald
Publisher: CRC Press
ISBN: 1000031543
Category : Computers
Languages : en
Pages : 5538
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Book Description
The Encyclopedia of Library and Information Sciences, comprising of seven volumes, now in its fourth edition, compiles the contributions of major researchers and practitioners and explores the cultural institutions of more than 30 countries. This major reference presents over 550 entries extensively reviewed for accuracy in seven print volumes or online. The new fourth edition, which includes 55 new entires and 60 revised entries, continues to reflect the growing convergence among the disciplines that influence information and the cultural record, with coverage of the latest topics as well as classic articles of historical and theoretical importance.
Author: Julianne T. Stam
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 197
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Book Description
Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.
Author: J.P. Lamb
Publisher: Routledge
ISBN: 1000505375
Category : Language Arts & Disciplines
Languages : en
Pages : 173
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Book Description
This book, first published in 1955, deals in detail with history, planning, furnishing, staffing, book stocks, patents and trade marks, administration and methods used to collect and present information to commercial houses and producing firms.
Author: Paula Watson-Lakamp
Publisher: Bloomsbury Publishing USA
ISBN: 1610698940
Category : Language Arts & Disciplines
Languages : en
Pages : 137
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Book Description
Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.
Author: Priscilla K. Shontz
Publisher: Bloomsbury Publishing USA
ISBN: 0313094764
Category : Language Arts & Disciplines
Languages : en
Pages : 467
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Book Description
The editors of liscareer.com have assembled 95 authors, each of whom describes a typical workday or work routine, sharing joys, sorrows, and annoyances in refreshingly candid fashion. In the process, they offer those interested in finding a similar job exposure to useful skills and advice across a wide variety of traditional and nontraditional jobs. In addition to public, academic, school, and special libraries, consortia, associations, LIS programs, vendors, publishing, consulting, and other non-library fields are also covered. Many people, not just those new to the field of Library and Information Science, are curious about their career options. The editors of LIScareer.com have assembled 95 authors, each of whom describes a typical workday or work routine, sharing joys, sorrows, and annoyances in refreshingly candid fashion. In the process, they offer those interested in finding a similar job exposure to useful skills and advice across a wide variety of traditional and nontraditional jobs. In addition to public, academic, school, and special libraries, consortia, associations, LIS programs, vendors, publishing, consulting, and other non-library fields are also covered. This is a perfect guide for library and information science students, prospective information professionals, new librarians-or anyone considering a career change.
Author: Joan M. Benedetti
Publisher: Scarecrow Press
ISBN: 9780810859210
Category : Architecture
Languages : en
Pages : 340
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Book Description
Each chapter includes essays written by librarians in the field that deal with the unique environment of art museum libraries, from the largest research collections that serve many curatorial departments and multiple administrative layers to the smallest solo-librarian settings where staff work in relative isolation."--Jacket.
Author: Bill Crowley
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 248
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Book Description
This book provides overdue guidance for demonstrating and preserving library, information, knowledge, and archival professionalism in American, British, and Canadian communities and organizations. There is no longer any way to deny or to escape the responsibility of marketing services and being an advocate for one's profession. Practitioners also need effective arguments and approaches for combating library and information deprofessionalization. This book offers the antidote for ineptitude in the fight to preserve professionalism in all major library and information environments. Composed of 14 chapters written by contemporary practitioners and practitioners-turned-theorists, Defending Professionalism: A Resource for Librarians, Information Specialists, Knowledge Managers, and Archivists clearly justifies the employment of the professional librarian, information specialist, knowledge manager, and archivist. The contributors offer both short-term and long-term political, cultural, and other approaches for the ongoing effort to retain and expand professionalism. The book provides managers, funding authorities, educators, and practitioners with practical, political, and theoretical reasons why it is in their self-interest to employ professionally educated personnel for positions within libraries, information or knowledge management centers, and archives.
Author: Marylaine Block
Publisher: Information Today, Inc.
ISBN: 1573872776
Category : Language Arts & Disciplines
Languages : en
Pages : 354
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Book Description
Here is a highly readable guide to strategies and projects that have helped over 100 public libraries gain community support and funding during challenging times. Marylaine Block integrates survey responses from innovative library directors with her research, analysis, and extended interviews to showcase hundreds of winning programs and services. The strategies explored include: Youth Services; The Library as Place; Partnerships; Marketing; Stressing the Economic Value; Library 2.0; Outreach; and Helping the Community Achieve Its Aspirations. Projects are described in practitioners own words, with additional examples drawn from libraries long-range plans, annual reports, programs, and Web sites, as well as from news stories and library literature. The result is a rich source of ideas and inspiration for those who want their libraries to thrive, not merely survive. Supported by the author's Web page.
