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Author: Jude Kornelsen
Publisher: National Library of Canada = Bibliothèque nationale du Canada
ISBN: 9780315783379
Category : Phenomenology
Languages : en
Pages : 238
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Book Description
![Virtual Reality? [microform] : Marshall McLuhan and a Phenomenological Investigation of the Construction of Virtual Worlds PDF](https://books.google.com/books/content/images/frontcover/cGU-AwEACAAJ?fife=w80-h100)
Author: Jude Kornelsen
Publisher: National Library of Canada = Bibliothèque nationale du Canada
ISBN: 9780315783379
Category : Phenomenology
Languages : en
Pages : 238
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Author: Chris Horrocks
Publisher: Cambridge : Icon
ISBN:
Category : Communication
Languages : en
Pages : 84
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Book Description
This book argues that radical transformations in media and technology have reinvigorated debate about McLuhan's famous dictum, 'the medium is the message'.
Author: Christopher Horrocks
Publisher:
ISBN: 9781840469042
Category :
Languages : en
Pages : 80
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Book Description
In the 1960s, Marshall McLuhan was promoted as the most important thinker since Newton, Darwin and Einstein. Yet when he died in 1980, his explorations of media were perceived as irrelevant and naïve. In recent years, however, McLuhanism has been resurrected. Why?This book argues that radical transformations in media and technology have reinvigorated debate about McLuhan's famous dictum, 'the medium is the message'. Today, his views on 'the global village' and 'hot and cool media' have been drawn into discourses on the sensory, psychological and social impact of virtual reality and cyberspace. Marshall McLuhan and Virtuality examines McLuhan's thought in relation to the information revolution, assessing his 'probes' into aural and visual culture and their problematic relation to the global and corporate matrix of the Web and Internet. It also discusses his claims in relation to postmodern theory and considers how McLuhan's renaissance connects with the posthuman 'cyberbole' of disembodiment and virtual identity.
Author: Gary Genosko
Publisher: Taylor & Francis
ISBN: 9780415321723
Category : Cybernetics
Languages : en
Pages : 320
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Book Description
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
Author: Stuart Marshall Bender
Publisher: Palgrave Macmillan
ISBN: 9783030825492
Category : Social Science
Languages : en
Pages : 0
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Book Description
Virtual Realities presents a ground-breaking application of phenomenology as a critical method to explore the impact of immersive media. Specific case studies examine 360-degree documentary productions about trauma, virtual military simulations, VR exposure therapy for anxiety and posttraumatic stress disorder, and the emerging debate about regulating violent content in immersive media gaming. By addressing these texts primarily as experiences, Virtual Realities deploys an analytic and critical methodology that is sensitive to the bodily and cognitive impact of immersive media, especially via the body of an appropriately attentive researcher-critic. Virtual Realities provokes a rethinking of many of the taken-for-granted ideas and assumptions circulating in the field of immersive media. These include concepts of empathy, embodiment, the affective impact of textual and immersive properties on the users’ experience, as well as the “gee-whizz” mentality often associated with approaches to the medium. The case studies provide fresh engagement with immersive media such as cinematic VR at a time when dominant attitudes about the technology display an evangelical fascination with VR and other mixed realities as inexorably beneficial. Virtual Realities makes a compelling case for VR-phenomenology to be employed as a methodology by humanities scholars and also in cross-disciplinary applications of immersive media in fields such as psychology, human-computer interaction studies and the health sciences.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668475987
Category : Computers
Languages : en
Pages : 797
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Book Description
With the advent of virtual environments and communities, the metaverse has been rapidly expanding in recent years as businesses and industries have begun to see the value and opportunities this technology provides. In order to ensure this technology is utilized to its full potential, further study on the best practices, challenges, and future directions is required. The Research Anthology on Virtual Environments and Building the Metaverse considers the latest research regarding the metaverse and discusses potential issues and benefits of the technology. The book also examines strategies and tactics businesses and companies can use when implementing the metaverse into their operations. Covering key topics such as immersion, augmented reality, and virtual worlds, this major reference work is ideal for computer scientists, business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Herman Narula
Publisher: Currency
ISBN: 0593239970
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies “This important book offers a highly persuasive argument that the metaverse, a new kind of virtual world, marks a profound next stage in this long human quest for fulfillment through creation.”—Chris Anderson, head of TED The concept of “the metaverse” has exploded in the public consciousness, but its contours remain elusive. Is it merely an immersive virtual reality playground, one that Facebook and other platforms will angle to control? Is it simply the next generation of massive multiplayer online games? Or is it something more revolutionary? As pioneering technologist Herman Narula shows, the metaverse is the latest manifestation of an ancient human tendency: the act of worldbuilding. From the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans, whose passion for a game inspires extreme behavior, humans have long sought to supplement their day-to-day lives with a rich diversity of alternative experiences. Rooting his vision in history and psychology, Narula argues that humans’ intrinsic need for autonomy, accomplishment, and connection can best be met in virtual “worlds of ideas,” where users have the chance to create and exchange meaning and value. The metaverse is both the growing set of fulfilling digital experiences—ranging from advanced gaming to concerts and other entertainment events and even to virtual employment—and the empowering framework that allows these spaces to become “networks of useful meaning.” Bloomberg Intelligence recently predicted that the metaverse will become an $800 billon industry by 2024. But its implications, argues Narula, will lead to far more awe-inspiring possibilities than a spigot of cash. The arrival of the metaverse marks the beginning of a new age of exploration—not outward, but inward—with the potential to reshape society and open the door to a new understanding of the human species and its capabilities. Rigorously researched and passionately argued, Virtual Society is a provocative and essential guide for anyone who wants to go beyond superficial headlines to understand the true contours and potential of our virtual future.
Author: Liz Falconer
Publisher:
ISBN: 9781536130997
Category : Virtual reality in education
Languages : en
Pages : 0
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Book Description
This book explores the rich and fascinating topic of virtual worlds by bringing together research findings and discussion pieces from an international group of leading practitioners in the field. There are many different definitions of virtual worlds, but they all share the characteristic of enabling real-time interaction between users who are present in these worlds in the form of avatars, i.e., digital projections of ourselves into virtual environments. A particular theme of the book is how our activities in virtual worlds continue to develop our understanding of the nature of virtual experience, and particularly what it means to be digitally human. These ideas are explored from a diverse and engaging range of perspectives that include archaeology, languages, teacher training, computing, meditation and well-being, forensic science, performance art and artificial intelligence. Each chapter provides an in-depth discussion and analysis, and practical examples of successful implementations of virtual world technologies are also included. The book will be invaluable to researchers and practitioners in the fields of virtual worlds, virtual reality, augmented reality and artificial intelligence. It presents evidence, discussion and advice on some of the underpinning concepts relating to virtuality, on the application of virtual technologies to our daily lives, and encourages us to ponder the possible futures of these types of technology.
Author: Rob Shields
Publisher: Routledge
ISBN: 0203987187
Category : Philosophy
Languages : en
Pages : 263
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Book Description
This book looks at the origins and the many contemporary meanings of the virtual. Rob Shields shows how the construction of virtual worlds has a long history. He examines the many forms of faith and hysteria that have surrounded computer technologies in recent years. Moving beyond the technologies themselves he shows how the virtual plays a role in our daily lives at every level. The virtual is also an essential concept needed to manage innovation and risk. It is real but not actual, ideal but not abstract. The virtual, he argues, has become one of the key organizing principles of contemporary society in the public realms of politics, business and consumption as well as in our private lives.
Author: Sandra K. Helsel
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 160
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Book Description
On the creation of highly interactive, computer-based multimedia environments in which the user becomes a participant with the computer in a "virtually real" world. Essentially, the volume is a republication of articles published in the summer 1990 issue of Multimedia review, plus an additional previously unpublished article on metaphysics, a directory of companies and individuals working with virtual reality concepts and technology, and a suggested readings list. Annotation copyrighted by Book News, Inc., Portland, OR
