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Author: Tim Brown
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097576
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.
Author: Birdir, Kemal
Publisher: IGI Global
ISBN: 1799849554
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Author: Tim Brown
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097576
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.
Author: Ben Chodor
Publisher: John Wiley & Sons
ISBN: 1119747171
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.
Author: Michelle Manafy
Publisher:
ISBN:
Category :
Languages : en
Pages : 122
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Book Description
Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing. Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible. In this essential guide, David Meerman Scott and Michelle Manafy share newly emerging best practices in virtual events. As speakers at, and organizers of, virtual events, they have unique opportunities to speak with people in many different aspects of the events business to learn what works. Here, they offer concise, practical guidance you can quickly put into practice, including: Making Connections in a Socially Distant World Understanding the Purpose of Running a Virtual Event Critical Differences Between In Person and Virtual Events Building Audience Interaction Six Key Benefits to Hosting Virtual Events Format, Features, and Platform Considerations Speaker Preparation for Virtual Events The Business of Virtual Events The Cost of Producing a Virtual Event How To Run A Great Virtual Event Whether you are a seasoned event organizer, a speaker making the transition to virtual events, or just getting your first event off the ground, this guide will equip you with everything you need to run a great virtual event.
Author: Seungwon "Shawn" Lee
Publisher: CRC Press
ISBN: 1482251841
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from
[email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
Author: Deepak
Publisher: Deepak
ISBN:
Category : Reference
Languages : en
Pages : 144
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Book Description
Looking for an all-in-one event management guide that covers everything from planning in-person gatherings to hosting virtual and hybrid events? Whether you're a seasoned professional or just starting out, Event Management Mastery provides the tools and strategies you need to plan and execute unforgettable events with ease. This ebook takes you step-by-step through the process of how to plan events of all types—corporate conferences, weddings, festivals, charity galas, and more. It’s packed with event planning tips and tricks to help you handle every aspect of the event management process, including budgeting, marketing, logistics, and attendee engagement. Inside this guide, you will learn: - Event Planning for Beginners: A detailed introduction to the basics of event management, making it easy for first-time planners to get started. - Virtual and Hybrid Events: Discover how to plan and execute virtual events and hybrid experiences, using the latest technology to reach a global audience. - Sustainable Event Management: Learn how to incorporate eco-friendly practices into your event planning, ensuring your events have a positive impact on the environment. - Event Management Trends: Stay ahead of the curve with insights into the latest trends transforming the event industry, including personalization, gamification, and inclusivity. - Tools for Event Planners: Get to know the best tools and software for managing events, tracking attendee engagement, promoting your event, and more. With real-life examples from events around the world, this ebook provides practical strategies to help you handle the challenges of event management and achieve success. Whether you’re managing a small social gathering or a large-scale public event, you’ll find valuable insights to help you navigate the complex world of events with confidence. Key Features: - In-depth guides on virtual, hybrid, and sustainable event planning. - Tools and techniques to streamline your event management process. - Real-world case studies to illustrate how to solve common event challenges. - Downloadable templates and checklists to keep you organized. Perfect for: - Event planners at any stage of their career, from beginners to experienced professionals. - Entrepreneurs and small business owners looking to plan successful events. - Corporate managers handling virtual conferences, product launches, and seminars. Whether you're planning your first event or looking to sharpen your skills, Event Management Mastery offers useful practical insights you need to create impactful and successful events.
Author: Charles Bladen
Publisher: Routledge
ISBN: 1317442245
Category : Business & Economics
Languages : en
Pages : 597
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Book Description
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include: • New and updated content on developments in technology, risk management and event volunteering. • New and updated case studies that include emerging economies. • New industry voices by international practitioners. Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
Author: Razaq Raj
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097207
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader through the whole process of events management.
Author: Laura Chappell
Publisher: Laura Chappell University
ISBN: 9781893939653
Category :
Languages : en
Pages : 242
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Book Description
Filled with real-world event examples, insider tips, and essential planning, development, and troubleshooting checklists, this book is the ultimate resource for virtual event planners and hosts. Whether your virtual event is a conference, online course series, job interview day, or something else, this book offers step-by-step instructions and checklists to help. Plan, develop, and host a virtual event from start to finish Compare and host live, simulated live, or a hybrid event elements Add interactivity and promote socialization within virtual events Effectively market your online events to attendees and exhibitors/sponsors Ensure the most effective global delivery This book includes links to numerous online virtual event checklists: Platform Checklist (all the features and functions to look for) Agenda Checklist (single and multi-track, single and multi-day) Session Checklist (live, simulive, on-demand planning) Speaker Checklist (details for marketing, promotion and sessions) Exhibitor Checklist (modern/traditional booth elements, interactivity, resources, and more) Sponsor Checklist (visibility and marketing) Testing Checklist (general, session, exhibit, chat and miscellaneous tests to run) In addition, the book provides links to an online payment processing spreadsheet and sample multi-track agenda.
Author: Glenn A. J. Bowdin
Publisher: Taylor & Francis
ISBN: 1000904458
Category : Business & Economics
Languages : en
Pages : 1056
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Book Description
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
