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Author: Tony D. Sampson
Publisher: U of Minnesota Press
ISBN: 0816670056
Category : Philosophy
Languages : en
Pages : 247
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Book Description
In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's "virality" is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview. According to Sampson, the reliance on representational thinking to explain the social behavior of networking--including that engaged in by nonhumans such as computers--allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.
Author: Tony D. Sampson
Publisher: U of Minnesota Press
ISBN: 0816670056
Category : Philosophy
Languages : en
Pages : 247
Get Book Here
Book Description
In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's "virality" is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview. According to Sampson, the reliance on representational thinking to explain the social behavior of networking--including that engaged in by nonhumans such as computers--allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.
Author: Karine Nahon
Publisher: Polity
ISBN: 0745671292
Category : Computers
Languages : en
Pages : 202
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Book Description
In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Author: Valérie Schafer
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111311376
Category : History
Languages : en
Pages : 282
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Book Description
The book Online Virality, edited by Valérie Schafer and Fred Pailler (C2DH, University of Luxembourg), aims to provide a comprehensive examination of online virality. It explores the many ways we can think about this modern phenomenon and analyse the circulation, reception, and evolution of viral born-digital content. Virality and content sharing always intertwine material, infrastructural, visual and discursive elements. This involves various platforms, stakeholders, intermediaries, social groups and communities that are constantly (re)defining themselves. Regulation, curation and content moderation politics, as well as affects and emotions (fears, humour, empathy, hatred...), are also at the core of online virality. The publication offers an interdisciplinary overview on online virality by including different types of scientific inputs, such as precise case studies, various methodological approaches (including close and distant reading, visual studies, discourse analysis, etc.), as well as historical and socio-technical analyses. The book is organised around three main topics: Expressions and Genres; Mobilisations and Engagements; Circulation and Infrastructures. The first part explores the semiotics of virality, the diverse and creative forms of expression, specific genres, the relation to other media, and the affective side of virality, such as using humour or provocation. The second part focuses on the political dimension of memes and viral content and their use in the context of controversy or political and ideological opposition. Finally, the third part delves into the often understudied but essential side of virality, by examining the role of platforms and their curation, in short, the infrastructural dimension of virality. These three parts allow us to question such fundamental notions linked to virality as, among others, circulation, reception, economy of attention, instrumentalisation and affect. This volume brings together authors from various disciplines, including semiotics, history, information and communication sciences, computer science, digital humanities, media studies. In addition, the contributors approach the question via case studies that allow for a perspective that is not exclusively US and European-centred. Some chapters explore virality in Brazil, Chile, while the book also examines a wide variety of platforms (YouTube, Twitter, Instagram, TikTok, video game platforms, etc.).
Author: Adam Penenberg
Publisher: Hachette UK
ISBN: 1848945248
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Author: Emanuele M. Barboni Dalla Costa
Publisher: EBC Edizioni
ISBN:
Category : Psychology
Languages : en
Pages : 69
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Book Description
Social Virality: Creating Compelling, Innovative, and Emotionally Charged Content Are you ready to unlock the secrets of creating magnetic stories that captivate and engage your audience? Look no further than “Social Virality,” the book that will empower you to effortlessly spread your ideas and story to a global audience. Here’s what you’ll discover within the pages of this captivating read: Understanding the Concept of Viral Spread: Gain insights into how you can leverage modern technology to easily disseminate your ideas and reach an unprecedented number of people worldwide. Emotional Engagement: Empathy, Stimuli, Feelings: Learn how to craft content that triggers intense emotions within your readers, forging a powerful connection with them and leaving a lasting impact. Unearthing the Creative Idea That Works: Unleash your creativity as you uncover proven techniques for generating innovative ideas that captivate your target audience and have the potential to go viral. Sideways Actions to Achieve Goals: Explore unconventional strategies that will help you achieve your objectives in ways that may surprise even you. Monetizing Successful Stories: Discover effective methods for transforming a successful story into tangible financial returns, enabling you to capitalize on its popularity and create lucrative opportunities. Format Replicability and Parodies: Dive into the concept of replicability for your stories while also learning how to navigate any parodies or imitations that may arise along the way. Talent and Originality: What Makes You Special?: Embrace what sets you apart from others by harnessing your unique talents and originality, ensuring that your voice stands out amidst the noise. Driving Sharing Behavior: The Currency of Social Validation: Tap into psychological triggers that incentivize people to share your stories, ultimately creating a powerful social currency around your content. Generating Word-of-Mouth with Strong and Frequent Stimuli: Learn how to generate strong and consistent word-of-mouth by providing stimuli that resonate deeply with your audience. Prepare to embark on a journey into the realms of sociology, psychology, and marketing as you uncover the strategies necessary to spread your story like wildfire. Purchase “Social Virality” today and start creating content that will captivate the world!
Author: Divya Dwivedi
Publisher: Rowman & Littlefield
ISBN: 1538164728
Category : Philosophy
Languages : en
Pages : 175
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Book Description
Nearly two years on, the experiences and trajectories of the pandemic across the world have confirmed that it has been in the grasp of a systemic malaise, ‘le mal’. Everywhere evil is as a viral condition: in the etymological sense of a poison and in the media-theoretical sense, in its uncontrollable spread, of a contagion. It is time to revaluate the concept of evil, raising it as perhaps the only term through which philosophy can reflect on the pandemic. This collection contains responses from moral and political philosophy, epistemology, and ontology, literary studies, theology and psychoanalysis. It is a collective meditation which takes a plural approach to the sufferings of different parts of the world, deploying a stance dedicated to place and specificity.Their distinct contributions arise from multiple traditions, with voices from within and beyond the “western” canon. The eighteen mediations decline the temptation to isolate the pandemic as a simple great event, equal across the globe that it continues to devastate. Instead, like the witches of Macbeth, they come together as a gathering to speak of this state of evil, for it is our own condition. They explore the hesitating question, which yet confesses a terrifying suspicion: is it possible to speak of evil in the time of the pandemic?
Author: Daniel Chandler
Publisher: Oxford University Press
ISBN: 0192518526
Category : Computers
Languages : en
Pages : 257
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Book Description
This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1451686587
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Upper Saddle River, N.J. : Creative Homeowner,
Author: Dahlia Schweitzer
Publisher: Rutgers University Press
ISBN: 0813593182
Category : Performing Arts
Languages : en
Pages : 251
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Book Description
Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow
Author: James J. (Jong Hyuk) Park
Publisher: Springer Science & Business
ISBN: 364255038X
Category : Technology & Engineering
Languages : en
Pages : 920
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Book Description
The new multimedia standards (for example, MPEG-21) facilitate the seamless integration of multiple modalities into interoperable multimedia frameworks, transforming the way people work and interact with multimedia data. These key technologies and multimedia solutions interact and collaborate with each other in increasingly effective ways, contributing to the multimedia revolution and having a significant impact across a wide spectrum of consumer, business, healthcare, education and governmental domains. This book aims to provide a complete coverage of the areas outlined and to bring together the researchers from academic and industry as well as practitioners to share ideas, challenges and solutions relating to the multifaceted aspects of this field.
