Viral Marketing Campaigns For Horror Movies From "The Blair Witch Project" (1999) Up To "Rings" (2017) PDF Download
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Author: Lioba Frings
Publisher: GRIN Verlag
ISBN: 3668466270
Category : Performing Arts
Languages : en
Pages : 30
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Book Description
Seminar paper from the year 2017 in the subject Communications - Movies and Television, grade: 2,0, University of Bonn, language: English, abstract: In this paper the following horror movies will be analyzed: The Blair Witch Project (1999) and Blair Witch (2016), Paranormal Activity 1 (2007), Cloverfield (2008) and 10 Cloverfield Lane (2016), The Ring Two (2005) and Rings (2017). These movies are being analyzed since their marketing campaigns concerning virality, word of mouth, interactivity and storytelling show many similarities but also some of them bring innovation to the marketing of horror movies. In the viral marketing of horror movies the strategies of storytelling and word of mouth are major factors in order to generate virality and to expand the fictional world consisting of characters and plot both online and offline. How the marketing campaigns of the studios regarding the movies listed above make use of these strategies and how viral marketing of horror movies has changed in terms of interactivity, mediality and storytelling since The Blair Witch Project will be examined in this paper.
Author: Lioba Frings
Publisher: GRIN Verlag
ISBN: 3668466270
Category : Performing Arts
Languages : en
Pages : 30
Get Book Here
Book Description
Seminar paper from the year 2017 in the subject Communications - Movies and Television, grade: 2,0, University of Bonn, language: English, abstract: In this paper the following horror movies will be analyzed: The Blair Witch Project (1999) and Blair Witch (2016), Paranormal Activity 1 (2007), Cloverfield (2008) and 10 Cloverfield Lane (2016), The Ring Two (2005) and Rings (2017). These movies are being analyzed since their marketing campaigns concerning virality, word of mouth, interactivity and storytelling show many similarities but also some of them bring innovation to the marketing of horror movies. In the viral marketing of horror movies the strategies of storytelling and word of mouth are major factors in order to generate virality and to expand the fictional world consisting of characters and plot both online and offline. How the marketing campaigns of the studios regarding the movies listed above make use of these strategies and how viral marketing of horror movies has changed in terms of interactivity, mediality and storytelling since The Blair Witch Project will be examined in this paper.
Author: Russ Gomm
Publisher:
ISBN: 9780993306037
Category : Blair Witch Project (Motion picture)
Languages : en
Pages : 119
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Book Description
Author:
Publisher:
ISBN:
Category : Cold cases (Criminal investigation)
Languages : en
Pages :
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Book Description
Author: Daniel Myrick
Publisher:
ISBN:
Category : Disappearances (Parapsychology)
Languages : de
Pages :
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Book Description
Press kit includes: 1 booklet (cast and credits listing, synopsis, production and biographical information, the mythology, the Blair Witch history, the website).
Author: Daniel Myrick
Publisher:
ISBN:
Category : Disappearances (Parapsychology)
Languages : en
Pages : 0
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Book Description
Press kit includes: 1 booklet (cast and credits listing, synopsis, production and biographical information, the mythology, the Blair Witch history, the website).
Author: Denis Meikle
Publisher: Titan Books
ISBN:
Category : Performing Arts
Languages : en
Pages : 284
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Book Description
Blending science fiction and the supernatural to chilling effect, 'The Ring' is one of the most influential horror films of the last decade. This book looks at the phenomenon of the film, examining the original novels, the big screen adaptions and its influence on other projects.
Author: D.A. Stern
Publisher: Simon and Schuster
ISBN: 0743411536
Category : Fiction
Languages : en
Pages : 164
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Book Description
YA. Horror. In 1941, Rustin told police he murdered seven children. But on the eve of his hanging, the priest hears a different story.
Author: Random House
Publisher:
ISBN: 9780099834465
Category :
Languages : en
Pages :
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Book Description
Author: D. A. Stern
Publisher:
ISBN: 9788439704430
Category : Blair Witch Project (Motion picture)
Languages : es
Pages : 208
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Book Description
Investigation of the disappearance of three student filmmakers who went into Black Hills forest to film a documentary on a legend known as The Blair Witch.
Author: Alexandra Heller-Nicholas
Publisher: McFarland
ISBN: 1476613214
Category : Performing Arts
Languages : en
Pages : 245
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Book Description
As the horror subgenre du jour, found footage horror's amateur filmmaking look has made it available to a range of budgets. Surviving by adapting to technological and cultural shifts and popular trends, found footage horror is a successful and surprisingly complex experiment in blurring the lines between quotidian reality and horror's dark and tantalizing fantasies. Found Footage Horror Films explores the subgenre's stylistic, historical and thematic development. It examines the diverse prehistory beyond Man Bites Dog (1992) and Cannibal Holocaust (1980), paying attention to the safety films of the 1960s, the snuff-fictions of the 1970s, and to television reality horror hoaxes and mockumentaries during the 1980s and 1990s in particular. It underscores the importance of The Blair Witch Project (1999) and Paranormal Activity (2007), and considers YouTube's popular rise in sparking the subgenre's recent renaissance.
