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Author: Adam L. Penenberg
Publisher: Hachette Books
ISBN: 1401394930
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
Author: Adam L. Penenberg
Publisher: Hachette Books
ISBN: 1401394930
Category : Business & Economics
Languages : en
Pages : 367
Get Book Here
Book Description
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
Author: Adam Penenberg
Publisher: Hachette UK
ISBN: 1848945248
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Author: Steven W. Thrasher
Publisher: Celadon Books
ISBN: 1250796652
Category : Social Science
Languages : en
Pages : 240
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Book Description
**LONGLISTED FOR THE 2023 PEN/JOHN KENNETH GALBRAITH AWARD FOR NONFICTION** **LONGLISTED FOR THE 2023 ANDREW CARNEGIE MEDALS FOR EXCELLENCE** **WINNER OF THE 2022 POZ AWARD FOR BEST IN LITERATURE** "An irresistibly readable and humane exploration of the barbarities of class...readers are gifted that most precious of things in these muddled times: a clear lens through which to see the world." —Naomi Klein, New York Times bestselling author of This Changes Everything and The Shock Doctrine From preeminent LGBTQ scholar, social critic, and journalist Steven W. Thrasher comes a powerful and crucial exploration of one of the most pressing issues of our times: how viruses expose the fault lines of society. Having spent a ground-breaking career studying the racialization, policing, and criminalization of HIV, Dr. Thrasher has come to understand a deeper truth at the heart of our society: that there are vast inequalities in who is able to survive viruses and that the ways in which viruses spread, kill, and take their toll are much more dependent on social structures than they are on biology alone. Told through the heart-rending stories of friends, activists, and teachers navigating the novel coronavirus, HIV, and other viruses, Dr. Thrasher brings the reader with him as he delves into the viral underclass and lays bare its inner workings. In the tradition of Isabel Wilkerson’s Caste and Michelle Alexander’s The New Jim Crow, The Viral Underclass helps us understand the world more deeply by showing the fraught relationship between privilege and survival.
Author: Chris Anderson
Publisher: Hachette UK
ISBN: 1401394515
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Author: Ann Arvin
Publisher: Cambridge University Press
ISBN: 1139461648
Category : Medical
Languages : en
Pages : 1325
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Book Description
This comprehensive account of the human herpesviruses provides an encyclopedic overview of their basic virology and clinical manifestations. This group of viruses includes human simplex type 1 and 2, Epstein–Barr virus, Kaposi's Sarcoma-associated herpesvirus, cytomegalovirus, HHV6A, 6B and 7, and varicella-zoster virus. The viral diseases and cancers they cause are significant and often recurrent. Their prevalence in the developed world accounts for a major burden of disease, and as a result there is a great deal of research into the pathophysiology of infection and immunobiology. Another important area covered within this volume concerns antiviral therapy and the development of vaccines. All these aspects are covered in depth, both scientifically and in terms of clinical guidelines for patient care. The text is illustrated generously throughout and is fully referenced to the latest research and developments.
Author: Yevgeniy Brikman
Publisher: "O'Reilly Media, Inc."
ISBN: 1491910046
Category : Computers
Languages : en
Pages : 465
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Book Description
This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.
Author: Kristofer Mencák
Publisher: Independently Published
ISBN: 9781091200234
Category :
Languages : en
Pages : 189
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Book Description
This book might not be for you. But it is for me. Why? Because I needed it to move forward in life. I feel pretty happy where I am right now and with what I have achieved so far. But I also feel I have so much more to give. So much more I want to do. So many ideas I want to realise and projects I want to both start and finish. I need to get going. Give it to the world. I have spent far too long thinking about starting different projects. Thinking, not doing. Words, but no action. It is also to help me change anything I want to change in life. Whether it would be to stop smoking (I don't), losing weight (maybe a kilo or two), learning more languages (yes, please) or living a more fulfilled life (working on it). It's about how to actually do what you dream of doing and change what you dream of changing. Because the tools and the principles for any change are the same. And they are in this book. This is my Manifesto to Myself. It is meant for me, for people who are procrastinating, for the ones who simply don't get all the stuff whey want done. It's for the people who don't live to their full potential yet. It is for people who need a kick in the ass to get going! Or is that you too? I mean you really you. If you recognize yourself in any of what you just read. If you want to change your life for the better, then this book is for you too.
Author: Chrissy Teigen
Publisher: Clarkson Potter
ISBN: 1101903929
Category : Cooking
Languages : en
Pages : 242
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Book Description
Maybe she’s on a photo shoot in Zanzibar. Maybe she’s making people laugh on TV. But all Chrissy Teigen really wants to do is talk about dinner. Or breakfast. Lunch gets some love, too. For years, she’s been collecting, cooking, and Instagramming her favorite recipes, and here they are: from breakfast all day to John’s famous fried chicken with spicy honey butter to her mom’s Thai classics. Salty, spicy, saucy, and fun as sin (that’s the food, but that’s Chrissy, too), these dishes are for family, for date night at home, for party time, and for a few life-sucks moments (salads). You’ll learn the importance of chili peppers, the secret to cheesy-cheeseless eggs, and life tips like how to use bacon as a home fragrance, the single best way to wake up in the morning, and how not to overthink men or Brussels sprouts. Because for Chrissy Teigen, cooking, eating, life, and love are one and the same.
Author: Lawrence C. Kuo
Publisher: Gulf Professional Publishing
ISBN: 9780121821425
Category : Medical
Languages : en
Pages : 494
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Book Description
Methods included in this volume apply to the expression and characterization of retroviral proteases and their inhibitor/substrate design.
Author: Dr. Darold P. Batzer
Publisher: Univ of California Press
ISBN: 0520959116
Category : Nature
Languages : en
Pages : 374
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Book Description
This second edition of this important and authoritative survey provides students and researchers with up-to-date and accessible information about the ecology of freshwater and estuarine wetlands. Prominent scholars help students understand both general concepts of different wetland types as well as complex topics related to these dynamic physical environments. Careful syntheses review wetland soils, hydrology, and geomorphology; abiotic constraints for wetland plants and animals; microbial ecology and biogeochemistry; development of wetland plant communities; wetland animal ecology; and carbon dynamics and ecosystem processes. In addition, contributors document wetland regulation, policy, and assessment in the US and provide a clear roadmap for adaptive management and restoration of wetlands. New material also includes an expanded review of the consequences for wetlands in a changing global environment. Ideally suited for wetlands ecology courses, Ecology of Freshwater and Estuarine Wetlands, Second Edition, includes updated content, enhanced images (many in color), and innovative pedagogical elements that guide students and interested readers through the current state of our wetlands.
