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Author:
Publisher:
ISBN: 9780692602454
Category :
Languages : en
Pages :
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Book Description
artist book
Author:
Publisher:
ISBN: 9780692602454
Category :
Languages : en
Pages :
Get Book Here
Book Description
artist book
Author: Francisco Yus
Publisher: John Benjamins Publishing
ISBN: 9027284660
Category : Language Arts & Disciplines
Languages : en
Pages : 370
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Book Description
Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis. Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.
Author: Mike Easey
Publisher: John Wiley & Sons
ISBN: 9781444309560
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Author: Diane T. Putney
Publisher: CreateSpace
ISBN: 9781507814796
Category : History
Languages : en
Pages : 494
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Book Description
American air power is a dominant force in today's world. Its ascendancy, evolving in the half century since the end of World War II, became evident during the first Gulf War. Although a great deal has been written about military operations in Desert Shield and Desert Storm, this deeply researched volume by Dr. Diane Putney probes the little-known story of how the Gulf War air campaign plan came to fruition. Based on archival documentation and interviews with USAF planners, this work takes the reader into the planning cells where the difficult work of building an air campaign plan was accomplished on an around-the-clock basis. The tension among air planners is palpable as Dr. Putney traces the incremental progress and friction along the way. The author places the complexities of the planning process within the con- text of coalition objectives. All the major players are here: President George H. W. Bush, General H. Norman Schwarzkopf, General Colin Powell, General Chuck Horner, and Secretary of Defense Richard Cheney. The air planning process generated much debate and friction, but resulted in great success - a 43-day conflict with minimum casualties. Dr. Putney's rendering of this behind-the-scenes evolution of the planning process, in its complexity and even suspense, provides a fascinating window into how wars are planned and fought today and what might be the implications for the future.
Author: Marianna D'Ovidio
Publisher: Ledizioni
ISBN: 886705399X
Category : Social Science
Languages : en
Pages : 164
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Book Description
Every city wants to become creative, perhaps even the most creative ever. But what does it mean to be a creative city? What images take shape as a consequence? What sort of city do we envisage? Which one are we actually building?In a journey that starts with Blade Runner and passes through English punk, Milanese creative workers and Star Wars, the book explores the features and outcomes of the creative city, penetrating its dark side but also identifying its assets. In the future, cities must be guided by a vision of a creative city able to be inclusive yet competitive, to open new public spaces and to be socially innovative. This book presents some of the tools that allow us to look at the city as a place whose air makes people free.
Author: S. R. Pandi-Perumal
Publisher: Cambridge University Press
ISBN: 0521896703
Category : Health & Fitness
Languages : en
Pages : 471
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Book Description
This is a concise and comprehensive review of geriatric sleep medicine from a multidisciplinary viewpoint.
Author: Lucy R. Lippard
Publisher: Plume
ISBN:
Category : Art
Languages : en
Pages : 362
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Book Description
Author: Gwen Allen
Publisher: MIT Press
ISBN: 026252841X
Category : Art
Languages : en
Pages : 377
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Book Description
How artists' magazines, in all their ephemerality, materiality, and temporary intensity, challenged mainstream art criticism and the gallery system. During the 1960s and 1970s, magazines became an important new site of artistic practice, functioning as an alternative exhibition space for the dematerialized practices of conceptual art. Artists created works expressly for these mass-produced, hand-editioned pages, using the ephemerality and the materiality of the magazine to challenge the conventions of both artistic medium and gallery. In Artists' Magazines, Gwen Allen looks at the most important of these magazines in their heyday (the 1960s to the 1980s) and compiles a comprehensive, illustrated directory of hundreds of others. Among the magazines Allen examines are Aspen (1965–1971), a multimedia magazine in a box—issues included Super-8 films, flexi-disc records, critical writings, artists' postage stamps, and collectible chapbooks; Avalanche (1970-1976), which expressed the countercultural character of the emerging SoHo art community through its interviews and artist-designed contributions; and Real Life (1979-1994), published by Thomas Lawson and Susan Morgan as a forum for the Pictures generation. These and the other magazines Allen examines expressed their differences from mainstream media in both form and content: they cast their homemade, do-it-yourself quality against the slickness of an Artforum, and they created work that defied the formalist orthodoxy of the day. Artists' Magazines, featuring abundant color illustrations of magazine covers and content, offers an essential guide to a little-explored medium.
Author: Ellen Rosand
Publisher: Univ of California Press
ISBN: 0520254260
Category : Art
Languages : en
Pages : 712
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Book Description
"In this elegantly constructed study of the early decades of public opera, the conflicts and cooperation of poets, composers, managers, designers, and singers—producing the art form that was soon to sweep the world and that has been dominant ever since—are revealed in their first freshness."—Andrew Porter "This will be a standard work on the subject of the rise of Venetian opera for decades. Rosand has provided a decisive contribution to the reshaping of the entire subject. . . . She offers a profoundly new view of baroque opera based on a solid documentary and historical-critical foundation. The treatment of the artistic self-consciousness and professional activities of the librettists, impresarios, singers, and composers is exemplary, as is the examination of their reciprocal relations. This work will have a positive effect not only on studies of 17th-century, but on the history of opera in general."—Lorenzo Bianconi
Author: Christopher Beckwith
Publisher: BRILL
ISBN: 9047420284
Category : Language Arts & Disciplines
Languages : en
Pages : 296
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Book Description
This book describes the Koguryo language, which was once spoken in Manchuria and Korea, including Koguryo and Japanese ethnolinguistic history, Koguryo’s genetic relationship to Japanese, Koguryo phonology, and the Koguryo lexicon. It also analyzes the phonology of archaic Northeastern Chinese.
