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Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712343698
Category :
Languages : en
Pages : 236
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Book Description
Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712343698
Category :
Languages : en
Pages : 236
Get Book Here
Book Description
Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712343704
Category :
Languages : en
Pages : 314
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Book Description
Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712343650
Category :
Languages : en
Pages : 292
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Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712343667
Category :
Languages : en
Pages : 244
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Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712343681
Category :
Languages : en
Pages : 234
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Book Description
Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712343674
Category :
Languages : en
Pages : 242
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Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712347535
Category :
Languages : en
Pages : 212
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Book Description
Author: Roger L. Lundblad
Publisher: CRC Press
ISBN: 1351680544
Category : Medical
Languages : en
Pages : 427
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Book Description
This book is an accessible resource offering practical information not found in more database-oriented resources. The first chapter lists acronyms with definitions, and a glossary of terms and subjects used in biochemistry, molecular biology, biotechnology, proteomics, genomics, and systems biology. There follows chapters on chemicals employed in biochemistry and molecular biology, complete with properties and structure drawings. Researchers will find this book to be a valuable tool that will save them time, as well as provide essential links to the roots of their science. Key selling features: Contains an extensive list of commonly used acronyms with definitions Offers a highly readable glossary for systems and techniques Provides comprehensive information for the validation of biotechnology assays and manufacturing processes Includes a list of Log P values, water solubility, and molecular weight for selected chemicals Gives a detailed listing of protease inhibitors and cocktails, as well as a list of buffers
Author: Staci M. Zavattaro
Publisher: Springer Nature
ISBN: 3030705056
Category : Law
Languages : en
Pages : 286
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Book Description
This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.
Author: Dr. Juan Gabriel Cegarra Navarro
Publisher: Academic Conferences and publishing limited
ISBN: 1910810002
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
These proceedings represent the work of presenters at the 7th European Conference on Intellectual Capital (ECIC 2015). This year the conference is being hosted by The Technical University of Cartagena, Spain on the 9-10 April 2015. The Conference Co-Chairs are Dr. Eva Martinez Caro, Dr. María Eugenia Sánchez & Dr. David Cegarra Leiva from the Technical University of Cartagena and the Programme Chair is Dr. Juan Gabriel Cegarra Navarro also from the Technical University of Cartagena. The opening keynote address is by Constantin Bratianu, Bucharest University of Economic Studies, Romania on the topic of “A Dynamic Perspective on Intellectual Capital” Dr Scott Erickson from the School of Business, Ithaca College and Dr Helen Rothberg, Marist College, Poughkeepsie, USA will address the topic “Does intellectual capital have a role in making the big strategic decisions? On the second day of the conference Dr José Maria Viedma Marti from the Polytechnic University of Catalonia in Barcelona, Spain will talk about xxxx. The primary aim of this conference is to contribute to the further advancement of intellectual capital theory and practice. The conference provides a platform for presenting findings and ideas for the intellectual capital community and associated fields. The range of people, issues and the mix of approaches followed will ensure an interesting two days. 115 abstracts were received for this conference. After the double blind, peer review process there are 43 academic papers, 13 PhD papers and 2 Masters Research Papers and 1 Work In Progress Paper published in these Conference Proceedings. These papers represent truly global research from some xx different countries, including the Albania, Australia, Austria, Canada, Czech Republic, Espana, Finland, France, Germany, Hungary, Indonesia, Italy, Kazakhstan, Malaysia Netherlands, Nigeria, Pakistan, Portugal, Romania, Russia, Slovakia, Spain Thailand, United Arab Emirates, UK and the USA
