Uzhavar Santhai (Farmers' Market) in Tamil Nadu - A Critical Analysis PDF Download
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Author: K. Kalimuthu
Publisher:
ISBN:
Category :
Languages : en
Pages : 84
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Book Description
Author: K. Kalimuthu
Publisher:
ISBN:
Category :
Languages : en
Pages : 84
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Book Description
Author: Kallummal Murali
Publisher:
ISBN:
Category : Farmers
Languages : en
Pages : 37
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Book Description
Author: Shakeel ul Rehman
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In the wake of removing middleman from agricultural marketing in India and to eliminate the inefficiencies and malpractices, direct marketing of selling agricultural produce is seen progressing. Removing the middleman between the farmer and customer is a long felt need for the country as it would enable a farmer to gain maximum possible share a consumer spends on purchasing the agricultural produce. On the other hand it would deliver the produce at cheap and affordable price to consumers. So direct marketing is an economic way to satisfy both the farmer and customer. In these conditions the first farmers market namely Apni Mandi or Kisan Mandi was started in Chandigarh, Punjab in 1987, later on at Karnal, Haryana in 1988 and 1999 in Tamil Nadu, when the first Uzhavar Santhai of the state Tamil Nadu was inaugurated on 14th November 1999 at Madurai. Uzhavar Santhai locally or commonly called as Farmers' Market is one such example which has achieved success in most parts of India through an efficient marketing system of direct sale of fresh fruits and vegetables. In the present paper a survey has been done on the determinants of customer perception with respect to four Uzhavar Santhais' in Salem district of Tamil Nadu India. The investigator has modeled the factors which determine the customer perception towards these markets.
Author: S. Rengasamy
Publisher: IIED
ISBN: 1843691868
Category : Farmers' markets
Languages : en
Pages : 64
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Author: Shakeel ul Rehman
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Direct marketing of agricultural products is economic way to satisfy the producers as well as buyers. Direct marketing of selling agricultural produce is seen progressing in India throughout. On one hand it would enable a farmer to gain maximum possible share a consumer spends on purchasing the agricultural produce and on the other hand it would deliver the produce at cheap and affordable prices to customers. Uzhavar Santhai locally or commonly called as Farmers' Market is one example which has achieved success in most parts of India through an efficient marketing system of direct sale of fresh vegetables and fruits. This social institution has provided a good impact on the upliftment of farmer class in the country. The present paper presents a survey based approach to find the relationship between the factors which influence the purchasing behavior and preference of customers with respect to these markets in Namakkal District of Tamil Nadu, India.
Author: B. Swaminathan
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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A study was conducted on wholesale, retail and farmers' markets in Coimbatore to understand market efficiency, marketing efficiency (Shepherd's index) and price spread analysis. This could reveal the existing business opportunities for widening the scope of business or carving out a new business. A snowball type of sampling was adopted and the sample size was restricted to 120. Summary statistics, Garret Ranking technique and Regression analysis techniques were used. The locality of the markets was found to be the most important factor for the conduct of trade as 65.44 per cent vouched for it. About 51.70 per cent expressed satisfaction to the facilities available in the market. But the lack of infrastructure was the major blur as only 35.44 per cent people were satisfied about it. Price spread analysis was done for the commonly available vegetables in the markets: bhendi, potato, tomato and small onion. It revealed that the farmer's share in consumer's rupee was highest in wholesale market (72.23 per cent) followed by farmers' market (66.83 per cent) and retail market (60.33 per cent). The Shepherd's index was more tilted in the favour of farmer's market (3.33) and it was 3.03 and 2.07 in wholesale and retail markets respectively. Market efficiency was measured by marketing cost function of the vegetables. Variation in marketing cost by quantity marketed was found to be very high for small onion with regression co-efficient of 0.91. The marginal value of distance in general was found to be 5.50 and it implied that for every increase in km the marketing cost per quintal of vegetables increased by Rs.5.50. In the case of individual commodities, the marginal value of distance was highest for small onion (9.47) and lowest for tomato (1.42).
Author: K. C. Mani
Publisher:
ISBN:
Category :
Languages : en
Pages : 89
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Book Description
Author: N. Chandrasekaran
Publisher: CRC Press
ISBN: 1466516755
Category : Business & Economics
Languages : en
Pages : 700
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Book Description
The agribusiness supply chain includes a number of processes such as supply management, production management, and demand management to customers through a competitive distribution channel. Each step of the way can be plagued with issues such as diversity of production and demand, bulkiness of produce, perishability, and seasonality. Highlighting t
Author: Jagdish Prasad
Publisher: Mittal Publications
ISBN: 9788170996156
Category : Agriculture and state
Languages : en
Pages : 284
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Book Description
Contributed articles.
Author: Michael H. Hugos
Publisher: John Wiley & Sons
ISBN: 1119464463
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
The bestselling guide to the field, updated with the latest innovations Essentials of Supply Chain Management is the definitive guide to the field, providing both broad coverage and necessary detail from a practical, real-world perspective. From clear explanation of fundamental concepts to insightful discussion of supply chain innovation, this book offers students and professionals a comprehensive introduction with immediately-applicable understanding. The fourth edition has been updated to reflect the current state of the field, with coverage of the latest technologies and new case studies that illustrate critical concepts in action. Organized for easy navigation and ease-of-use, this invaluable guide also serves as a quick reference for managers in the field seeking tips and techniques for maximizing efficiency and turning the supply chain into a source of competitive advantage. The supply chain underpins the entire structure of manufacturing and retailing. Well-run, it can help a company become a global behemoth—or, if poorly-managed, it can sink a company before the product ever sees the light of day. The supply chain involves many moving parts, constantly-changing variables, and a network of other business that may have different priorities and interests—keeping it all running smoothly is a complex, but immensely powerful skill. This book takes you inside the supply chain to show you what you need to know. Understand the fundamental concepts behind supply chain management Learn how supply chains work, and how to measure their performance Explore the ways in which innovation is improving supply chains around the world Examine the supply chain as a source of competitive advantage Whether you’re at the front or the back of your supply chain, your business is affected by every other company and event in the chain. Deep understanding and a host of practical skills are required to accurately predict, react to, and manage the ever-changing stream of events that could potentially disrupt the flow. Essentials of Supply Chain Management prepares you to take on the challenge and succeed.
