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Author: Rohit Deshpande
Publisher: SAGE
ISBN: 0761921982
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.
Author: Rohit Deshpande
Publisher: SAGE Publications
ISBN: 145225205X
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.
Author: Rohit Deshpande
Publisher: SAGE
ISBN: 0761921982
Category : Business & Economics
Languages : en
Pages : 400
Get Book
Book Description
How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.
Author: Patricia Rossi
Publisher: Springer
ISBN: 331947331X
Category : Business & Economics
Languages : en
Pages : 1595
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Book Description
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Lawrence Busch
Publisher: MIT Press
ISBN: 026203607X
Category : Education
Languages : en
Pages : 177
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Book Description
How free-market fundamentalists have shifted the focus of higher education to competition, metrics, consumer demand, and return on investment, and why we should change this. A new philosophy of higher education has taken hold in institutions around the world. Its supporters disavow the pursuit of knowledge for its own sake and argue that the only knowledge worth pursuing is that with more or less immediate market value. Every other kind of learning is downgraded, its budget cut. In Knowledge for Sale, Lawrence Busch challenges this market-driven approach. The rationale for the current thinking, Busch explains, comes from neoliberal economics, which calls for reorganizing society around the needs of the market. The market-influenced changes to higher education include shifting the cost of education from the state to the individual, turning education from a public good to a private good subject to consumer demand; redefining higher education as a search for the highest-paying job; and turning scholarly research into a competition based on metrics including number of citations and value of grants. Students, administrators, and scholars have begun to think of themselves as economic actors rather than seekers of knowledge. Arguing for active resistance to this takeover, Busch urges us to burst the neoliberal bubble, to imagine a future not dictated by the market, a future in which there is a more educated citizenry and in which the old dichotomies—market and state, nature and culture, and equality and liberty—break down. In this future, universities value learning and not training, scholarship grapples with society's most pressing problems rather than quick fixes for corporate interests, and democracy is enriched by its educated and engaged citizens.
Author: David J. Ketchen
Publisher: Elsevier
ISBN: 0762310510
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
Research methods present the strategic management field with great opportunities and challenges. This first volume includes three types of chapters aimed at exploiting the opportunities and meeting the challenges. One group of chapters addresses broad issues of science, including the state of strategy research, issues surrounding the age of data, and how to build cumulative knowledge within the strategic management field. A second group of chapters highlight ways to improve specific practices, including the measurement of knowledge, the assessment of limited dependent variables, and designing studies. A final group of chapters describe how strategy researchers can better use particular methods. These methods include social network analysis, longitudinal analysis, qualitative methods, survey research, and structural equation modeling. Collectively, the chapters offer state of the art thinking about research methodology provided by intellectual leaders within the strategic management field.
Author: Lowell L. Bryan
Publisher: McGraw Hill Professional
ISBN: 0071511237
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Based on a decade of exclusive research, Lowell Bryan and Claudia Joyce of McKinsey & Company have come up with a simple yet revolutionary conclusion: Your workforce is the key to growth in the 21st century. By tapping into their underutilized talents, knowledge, and skills you can earn tens of thousands of additional dollars per employee, and manage the interdepartmental complexities and barriers that prevent real achievements and profits. This can only be accomplished through organizational design and redesign. That's the new model for survival in the modern, digital, global economy. With the right design, your organization will have the capabilities to pursue whatever strategy is necessary to compete on any scale, react to any market change, leverage any opportunity, and sail past the competition. In Mobilizing Minds, the authors distill their research into seven strategic ideas that shatter the complexity frontiers, have the potential to unleash enormous profits, and enable long-term success for every company. Bryan and Joyce outline innovative principles that enable corporations to: Manage complexity, bureaucracy, and redundancy Use hierarchical authority to strengthen the authority of key managers and drive performance Deliver operating earnings while implementing wealth-creation strategies Allow formal networks, talent, and knowledge marketplaces to work in a large company Motivate and reward wealth-creating behavior Pursue organizational design as a corporate strategy Increase worker satisfaction It is imperative for corporations to put the same energy used for new products and processes into organizational design. That's where the money is. That's where the opportunities lie. That's the key to surviving and prospering in the 21st century.
Author: Saba Khalid
Publisher: University of Vaasa
ISBN: 9524762706
Category : Computer software industry
Languages : en
Pages : 221
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Book Description
Tiivistelmä: Yritysten markkinatietoa koskeva kompetenssi ja sen vaikutukset vientitoiminnan laajentamisen nopeuteen ja onnistumiseen: ohjelmistoteollisuutta koskeva monimuotoinen tutkimusasetelma.
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781998109319
Category :
Languages : en
Pages : 0
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Book Description
Author: John Haltiwanger
Publisher: University of Chicago Press
ISBN: 022645407X
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
Measuring Entrepreneurial Businesses: Current Knowledge and Challenges brings together and unprecedented group of economists, data providers, and data analysts to discuss research on the state of entrepreneurship and to address the challenges in understanding this dynamic part of the economy. Each chapter addresses the challenges of measuring entrepreneurship and how entrepreneurial firms contribute to economies and standards of living. The book also investigates heterogeneity in entrepreneurs, challenges experienced by entrepreneurs over time, and how much less we know than we think about entrepreneurship given data limitations. This volume will be a groundbreaking first serious look into entrepreneurship in the NBER's Income and Wealth series.
Author: Brian D. Smith
Publisher: John Wiley & Sons
ISBN: 1119995124
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage." Beverley Dipper, Market Insight Manager, Microsoft UK Ltd "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again." Mark Irvine, Strategy Manager, De Beers Diamond Trading Company "A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution" Dag Larsson Global Brand Insight Director, AstraZeneca Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Creating Market Insight: Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms Creating Market Insight is written for managers who need to need to create value in the real world.
