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Author: Stephen Windwalker
Publisher: Harvard Perspectives Press
ISBN: 9780971577831
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
Author: Stephen Windwalker
Publisher: Harvard Perspectives Press
ISBN: 9780971577831
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
Author: William H. Sherman
Publisher: University of Pennsylvania Press
ISBN: 0812203445
Category : Literary Criticism
Languages : en
Pages : 283
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Book Description
In a recent sale catalog, one bookseller apologized for the condition of a sixteenth-century volume as "rather soiled by use." When the book was displayed the next year, the exhibition catalogue described it as "well and piously used [with] marginal notations in an Elizabethan hand [that] bring to life an early and earnest owner"; and the book's buyer, for his part, considered it to be "enlivened by the marginal notes and comments." For this collector, as for an increasing number of cultural historians and historians of the book, a marked-up copy was more interesting than one in pristine condition. William H. Sherman recovers a culture that took the phrase "mark my words" quite literally. Books from the first two centuries of printing are full of marginalia and other signs of engagement and use, such as customized bindings, traces of food and drink, penmanship exercises, and doodles. These marks offer a vast archive of information about the lives of books and their place in the lives of their readers. Based on a survey of thousands of early printed books, Used Books describes what readers wrote in and around their books and what we can learn from these marks by using the tools of archaeologists as well as historians and literary critics. The chapters address the place of book-marking in schools and churches, the use of the "manicule" (the ubiquitous hand-with-pointing-finger symbol), the role played by women in information management, the extraordinary commonplace book used for nearly sixty years by Renaissance England's greatest lawyer-statesman, and the attitudes toward annotated books among collectors and librarians from the Middle Ages to the present. This wide-ranging, learned, and often surprising book will make the marks of Renaissance readers more visible and legible to scholars, collectors, and bibliophiles.
Author: Stephanie Chandler
Publisher: Lulu.com
ISBN: 1411678044
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
If you have ever considered opening a used bookstore, here is your chance to learn from someone who knows first-hand what it takes. Author Stephanie Chandler is the owner of Book Lovers Bookstore in Sacramento, CA. Features in this workbook include: *Worksheets: Budget planning, evaluating competition, forecasting, and more. *Business Basics: What you need to get started. *Inventory: Twelve sources for acquiring used books. *Suppliers: Library supplies, printed goods, retail supplies and more. *Shop Setup: Store layout, book categories, bookseller software and tools. *Operations Procedures: Trade policies, overstock, and a sample operations manual. *Marketing: Low-cost and no-cost tactics for maximizing exposure. *Website: Steps for setting up a website and selling books online. *Resources: Dozens of useful website links. *Business Plan: Sample business plan (actual plan used for Book Lovers Bookstore).
Author: Suzanne Pitner
Publisher: iUniverse
ISBN: 0595095615
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
With the Internet growing at a phenomenal rate, and E-commerce quickly becoming the norm, now is the time to take your dream of becoming a bookseller to the online world. This book will teach you, step by step, everything you need to know to succeed. You''ll learn where to buy your books, how to clean and care for them, what software is available for your online business, how and where to market your books, and how to develop long term relationships with your customers. Start living your dream by putting the advice in this book into action in your life!
Author: Brad SCHEPP
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410464
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless—Amazon now sells products in more than 40 categories and is the web’s number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: • navigate the Amazon marketplace • set the right price for merchandise • drive more traffic to their product pages • achieve consistently high feedback ratings • become an Amazon Pro Merchant • open more than one Amazon WebStore • source the best products • and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.
Author: John B. Thompson
Publisher: Polity
ISBN: 0745634788
Category : Language Arts & Disciplines
Languages : en
Pages : 481
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Book Description
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
Author: Joseph A. Michaud
Publisher: Press of the Camp Pope Bookshop
ISBN: 1929919212
Category : Antiquarian booksellers
Languages : en
Pages : 150
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Book Description
A memoir of the used book business in Iowa City, Iowa, UNESCO's "City of Literature."
Author: Philip G. Altbach
Publisher: Routledge
ISBN: 1134261330
Category : Business & Economics
Languages : en
Pages : 776
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Book Description
First Published in 1996. This encyclopedia is unique in several ways. As the first international reference source on publishing, it is a pioneering venture. Our aim is to provide comprehensive discussion and analysis of key subjects relating to books and publishing worldwide. The sixty-four essays included here feature not only factual and statistical information about the topic, but also analysis and evaluation of those facts and figures. The chapters are significantly more comprehensive than those typically found in an encyclopedia.
Author: Alfred Russell Smith
Publisher:
ISBN:
Category :
Languages : en
Pages : 272
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Book Description
Author: Stephen Brown
Publisher: Routledge
ISBN: 1134209401
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
