Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success PDF Download
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Author: Donna Fenn
Publisher: McGraw Hill Professional
ISBN: 0071601899
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
They’re young, they’re brash,they’re smart—and they’re77-million strong. Generation Y is creating startups at anunprecedented rate, and their approach tobusiness is unlike anything you’ve seen.The generation described by the mediaas spoiled, entitled, even narcissistic, is provingthese notions false every day. Inspiredby the rock-star entrepreneurs of previousgenerations and driven by a burning desireto control their own destinies, GenY is rewritingthe entrepreneurial playbook one coolstartup at a time. Inc. magazine writer Donna Fenn interviewedmore than 150 young CEOs to learnwhat makes them tick. While upstarts aremotivated by similar aspirations of pastgenerations, their way of doing business isradically different—and it’s changing the wayeveryone must do business now. Upstarts examinesand analyzes this entrepreneurialrevolution to reveal eight critical lessons everyentrepreneur and marketer must learn.Fenn describes a generation of entrepreneursthat is highly collaborative and team-oriented.It’s quick and alert when it comes tonew technologies. It’s hell-bent on changingthe world. And it’s totally impatient with outmodedbusiness models. The sooner you adapt to the new way ofbusiness, the greater chance you have togrow and profit in the years ahead. Upstartsprovides key insight into: Building collaborative tribes Deploying technology to yourcompetitive advantage Disrupting the status quo Deconstructing the GenY market Generating branding buzz Adopting a social mission Inventing the workplace of the future Reinventing your company Misreading GenY companies could be thebiggest business mistake you ever make. Thisforward-looking book serves both as a headsupto the far-reaching changes coming yourway and as a detailed guide to meeting theresulting challenges. The upstarts are here to stay. Are you?
Author: Donna Fenn
Publisher: McGraw Hill Professional
ISBN: 0071601899
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
They’re young, they’re brash,they’re smart—and they’re77-million strong. Generation Y is creating startups at anunprecedented rate, and their approach tobusiness is unlike anything you’ve seen.The generation described by the mediaas spoiled, entitled, even narcissistic, is provingthese notions false every day. Inspiredby the rock-star entrepreneurs of previousgenerations and driven by a burning desireto control their own destinies, GenY is rewritingthe entrepreneurial playbook one coolstartup at a time. Inc. magazine writer Donna Fenn interviewedmore than 150 young CEOs to learnwhat makes them tick. While upstarts aremotivated by similar aspirations of pastgenerations, their way of doing business isradically different—and it’s changing the wayeveryone must do business now. Upstarts examinesand analyzes this entrepreneurialrevolution to reveal eight critical lessons everyentrepreneur and marketer must learn.Fenn describes a generation of entrepreneursthat is highly collaborative and team-oriented.It’s quick and alert when it comes tonew technologies. It’s hell-bent on changingthe world. And it’s totally impatient with outmodedbusiness models. The sooner you adapt to the new way ofbusiness, the greater chance you have togrow and profit in the years ahead. Upstartsprovides key insight into: Building collaborative tribes Deploying technology to yourcompetitive advantage Disrupting the status quo Deconstructing the GenY market Generating branding buzz Adopting a social mission Inventing the workplace of the future Reinventing your company Misreading GenY companies could be thebiggest business mistake you ever make. Thisforward-looking book serves both as a headsupto the far-reaching changes coming yourway and as a detailed guide to meeting theresulting challenges. The upstarts are here to stay. Are you?
Author: Donna Fenn
Publisher:
ISBN: 9780070000001
Category : Generation Y.
Languages : en
Pages : 0
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Book Description
People born between 1977 and 1997 are usually called Generation Y but Fenn calls them the entrepreneurial generation. These 'upstarts' are smart and too young to fear risk. They consider self-employment more attractive than corporate careers and they get great parental support for starting their own ventures. Fenn's research identified several categories of upstarts: extreme collaborators, technology mavens, game changers, market insiders, brand builders, social capitalists, workplace renegades, an morph masters.
Author: Charlie Caruso
Publisher: John Wiley & Sons
ISBN: 0730313816
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
The ultimate expose of the Misunderstood Millennials Understanding Y is a fresh and incisive book that offers a better understanding, appreciation and awareness of the Millennial generation. In this groundbreaking work, author Charlie Caruso has amassed a diverse array of papers, articles and journals from prominent individuals, noted entrepreneurs and bestselling authors who collectively explore how Gen Y thinks, interacts and works. Understanding Y gives insight into the generation and examines their motivations and passions. Understanding Y: #andYyoushould provides a refreshingly comprehensive and candid account of the current disconnect between reality and perception surrounding the Millennial cohort. The impressive list of contributors and collaborators each bring their unique insight to explore the myths, facts and motivators behind this generation. Contributors include notables such as David Burstein, author of Fast Future: How the Millennial Generation is Shaping Our World, Ryan Heath, author of Please F* Off: It's Our Turn Now, Bernard Salt, author, demographer and social commentator; and many more. Discover how to motivate, lead, inform, educate, integrate and collaborate with Millenials Learn what experts have to share about the psychology that drives Millenials Uncover the motivators and passions that excite this up-and-coming generation This is a book that offers anyone who interacts with the Millennial generation a humorous, educational, statistical, theoretical and conversational journey for connecting with Gen Y.
Author: Fenn
Publisher: Tata McGraw-Hill Education
ISBN: 9780070683433
Category :
Languages : en
Pages : 0
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Book Description
This eye-opening book from Inc. s Donna Fenn reveals eight important lessons every marketer and entrepreneur can learn from these upstarts. Featuring case studies of the hottest companies Etsy, Mint.com, Loopt, The Hundreds, MentalFloss, Threadless, College Prowler, Buzz Marketing and interviews with the world s coolest entrepreneurs Upstarts! offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting, and it demystifies the new business models that will redefine success.
Author: Young Entreprenuer Council
Publisher: Advantage Media Group
ISBN: 1599323257
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Our government is being strangled by partisan politics, youth employment is at a 60-year low, and student loan debt has surpassed $1 trillion--and yet young Americans are starting businesses in record numbers, all over the United States. If we want Millennials (and future generations) to survive and thrive in the new economy, then we need to funnel this entrepreneurial energy into something positive, or risk turning the Millennial generation into a lost generation. The solutions in this book represent the beginning of an important conversation about how to support and foster the real leaders of tomorrow. From policy ideas and educational programs, to private sector solutions and philanthropic activities, #FixYoungAmerica provides best practices and tangible solutions for solving the epidemic of youth unemployment--straight from the individuals and organizations that are already in the trenches, working to rebuild an entrepreneurial America right now.
Author: Robert Vetere
Publisher: BenBella Books
ISBN: 1936661101
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Move over Jack Welch and Warren Buffett. The new role model for business leaders isn't a corporate superstar or one of America's wealthiest tycoons. It's the family dog. What can man's best friend teach us about building stronger, more collaborative organizations? Plenty. In From Wags to Riches, management expert Robert Vetere explores how our partnership with dogs, going back to the first human settlements, provides an intriguing model for teamwork in the corporate world. As president of The American Pet Products Association, Vetere has partnered with Purdue University researchers to explore the human-animal bond. Here, he also considers what dogs teach us about intimacy and relationships and tells why they've become the center of American family life. With interviews from CEOs who've learned important lessons from their dogs, From Wags to Riches shows how you can apply insights from dog trainers and animal behavior experts to boost creativity and build a playful environment where people feel free to innovate. Vetere demonstrates that canine-like qualities such as sharing responsibility across pack members and tuning into each other's needs and emotions by observing facial expressions and body cues can dramatically improve your personal effectiveness and ability to lead. From Wags to Riches contains practical tips and canine insights for any dog lover who aspires to become leader of his or her pack.
Author: Tyson McCann
Publisher: John Wiley & Sons
ISBN: 1118235347
Category : Computers
Languages : en
Pages : 306
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Book Description
A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!
Author: Colin Wilkinson
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448869331
Category : Juvenile Nonfiction
Languages : en
Pages : 66
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Book Description
Building a successful digital product requires working knowledge of the technology involved and familiarity with the competition. With new tools appearing regularly, making the job of constructing apps and websites easier, it's possible to dive in with little experience and come out with a hit product. An overview is given of how to design, develop, and launch digital products, including mobile apps, games, websites, and blogs. Understanding the steps needed to create the product, as well as the tools and techniques used during production, will help readers move forward with confidence. The author, an expert game developer, reviews key code languages, technologies, and development approaches, using simple explanations and instructions to get the reader going. The book also covers options for monetizing a digital product, such as setting up online payment systems or supporting the product with advertising.
Author: Vanessa Van Petten
Publisher: Penguin
ISBN: 1101543698
Category : Family & Relationships
Languages : en
Pages : 265
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Book Description
Vanessa Petten bridges the communication gap between teens and parents. Every parent fears "losing" their child. But in this revolutionary book, youthologist Vanessa Van Petten translates what parents want to say into what teens want to hear. At 16, Vanessa Van Petten started her award-winning website, RadicalParenting.com, in reaction to sudden friction with her parents. Today, Vanessa and more than one hundred teen contributors help thousands of parents build and maintain healthy, strong, mutually fulfilling relationships with their teenage children-by providing prescriptive advice straight from the source. From classic fights like dating and chores to 21st Century issues such as sexting and cyberbullying, this comprehensive book provides step-by-step guidance on every worry, including: Lying Peer Pressure Social Networking Sex School Drugs It's never too late to reconnect. Vanessa Van Petten helps you learn what's really going on in your child's life, and most importantly- understand when to put your foot down and when to let go.
Author: Jonathan Levi
Publisher: SuperHuman Enterprises
ISBN: 0692416951
Category : Education
Languages : en
Pages : 219
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Book Description
Develop the Skills to Learn Anything Faster, Easier, and More Effectively Written by the creators of the #1 bestselling course of the same name, this book will teach you how to "hack" your learning, reading, and memory skills, empowering you to learn everything faster and more effectively. What Would You Do If You Could Learn Anything 3 Times Faster?In our rapidly changing and information-driven society, the ability to learn quickly is the single most important skill. Whether you're a student, a professional, or simply embarking on a new hobby, you are forced to grapple with an every-increasing amount of information and knowledge. We've all experienced the frustration of an ever-growing reading list, struggling to learn a new language, or forgetting things you learned in even your favorite subjects. This Book Will Teach You 3 Major Skills:Speed reading with high (80%+) comprehension and understandingMemory techniques for storing and recalling vast amounts of information quickly and accuratelyDeveloping the cognitive infrastructure to support this flood of new information long-termHowever, the SuperLearning skills you'll learn in this course are applicable to many aspects of your every day life, from remembering phone numbers to acquiring new skills or even speaking new languages. Anyone Can Develop Super-Learning SkillsThis course is about improving your ability to learn new skills or information quickly and effectively. We go far beyond the kinds of "speed reading" (or glorified skimming) you may have been exposed to, diving into the actual cognitive and neurological factors that make learning easier and more successful. We also give you advanced memory techniques to grapple with the huge loads of information you'll soon be able to process. "This book should be the go-to reference for anyone looking to upgrade their mind's firmware!" -Benny Lewis, Language Learning Expert Learn How to Absorb and Retain Information in a Whole New Way - A Faster, Better Way The Authors' Proprietary Method for Teaching Speed Reading & Memory Improvement You may have even taken a normal speed reading course in the past, only to realize that you didn't retain anything you read. The sad irony is that in order to properly learn things like speed reading skills and memory techniques in the past, you had to read dozens of books and psychological journals to decode the science behind it. Or, you had to hire an expensive private tutor who specializes in SuperLearning. That's what I did. And it changed my life. Fortunately, my co-authors (experts and innovators in the fields of superlearning, memory improvement, and speed reading) agreed to help me transform their materials into the first ever digital course. Over 25,000 satisfied students later, we have transformed our course into a book you can enjoy anywhere. Our teaching methodology relies heavily on at-home exercises. The chapters themselves are only part of what you're buying. You will be practicing various exercises and assignments on a regular basis over the course a 7 week schedule. In addition to the lectures, there are hours of supplemental video and articles which are considered part of the curriculum. "This vital book contains all the tools needed to learn, memorize, and reproduce anything you want with the joy that ease brings. Don't take another class until you've read it!" -Dr. Anthony Metivier, Author & Memory Expert If you wish to improve memory and concentration, learn more effectively, read faster, and learn the techniques of memory champions - look no further! An awesome read that will push the limits of your brain. Levi does an incredible job of guiding you through, to bring your brain from average to UNSTOPPABLE!" -Nelson Dellis, 4-Time USA Memory Champion
