Up the Agency the Funny Business of Advertising

Up the Agency the Funny Business of Advertising PDF Author: Peter Mayle
Publisher:
ISBN: 9780312099305
Category :
Languages : en
Pages : 0

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Up the Agency the Funny Business of Advertising

Up the Agency the Funny Business of Advertising PDF Author: Peter Mayle
Publisher:
ISBN: 9780312099305
Category :
Languages : en
Pages : 0

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Self-Determined Learning

Self-Determined Learning PDF Author: Stewart Hase
Publisher: A&C Black
ISBN: 1441191488
Category : Education
Languages : en
Pages : 224

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Book Description
Heutagogy, or self-determined learning, redefines how we understand learning and provides some exciting opportunities for educators. It is a novel approach to educational practice, drawing on familiar concepts such as constructivism, capability, andragogy and complexity theory. Heutagogy is also supported by a substantial and growing body of neuroscience research. Self-Determined Learning explores how heutagogy was derived, and what this approach to learning involves, drawing on recent research and practical applications. The editors draw together contributions from educators and practitioners in different fields, illustrating how the approach can been used and the benefits its use has produced. The subjects discussed include: the nature of learning, heutagogy in the classroom, flexible curriculum, assessment, e-learning, reflective learning, action learning and research, and heutagogy in professional practice settings.

The Medical Follow-up Agency

The Medical Follow-up Agency PDF Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309064406
Category : Medical
Languages : en
Pages : 147

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Book Description
The Medical Follow-up Agency is a national treasure for veterans and for long-term studies of health. Its data resources provide incomparable opportunities to follow very important populations and to ask creative questions about their well-being as well as the occurrence and significance of illness. The Twin Registry provides an opportunity to understand the impact of heredity on health and disease in a population of more than 16,000 pairs of twins (i.e., 32,000 veterans). The Medical Follow-up Agency is a living tribute to the vision, energy, and effectiveness of Michael E. DeBakey, M.D. Dr. DeBakey created the idea for the agency, obtained the appropriate approvals, staffed its initial creation, and 50 years later, spoke on the occasion of its golden anniversary. This sequence of events must be unique in the history of veterans' health and medical research.

Agency Mania

Agency Mania PDF Author: Bruno Gralpois
Publisher:
ISBN: 9780825308963
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.

Up the Agency

Up the Agency PDF Author: Peter Mayle
Publisher:
ISBN: 9780330320580
Category : Advertising
Languages : en
Pages : 119

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Agency

Agency PDF Author: William Gibson
Publisher: Penguin
ISBN: 1101986948
Category : Fiction
Languages : en
Pages : 418

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Book Description
AN INSTANT NEW YORK TIMES BESTSELLER “ONE OF THE MOST VISIONARY, ORIGINAL, AND QUIETLY INFLUENTIAL WRITERS CURRENTLY WORKING”* returns with a sharply imagined follow-up to the New York Times bestselling The Peripheral. William Gibson has trained his eye on the future for decades, ever since coining the term “cyberspace” and then popularizing it in his classic speculative novel Neuromancer in the early 1980s. Cory Doctorow raved that The Peripheral is “spectacular, a piece of trenchant, far-future speculation that features all the eyeball kicks of Neuromancer.” Now Gibson is back with Agency—a science fiction thriller heavily influenced by our most current events. Verity Jane, gifted app whisperer, takes a job as the beta tester for a new product: a digital assistant, accessed through a pair of ordinary-looking glasses. “Eunice,” the disarmingly human AI in the glasses, manifests a face, a fragmentary past, and a canny grasp of combat strategy. Realizing that her cryptic new employers don’t yet know how powerful and valuable Eunice is, Verity instinctively decides that it’s best they don’t. Meanwhile, a century ahead in London, in a different time line entirely, Wilf Netherton works amid plutocrats and plunderers, survivors of the slow and steady apocalypse known as the jackpot. His boss, the enigmatic Ainsley Lowbeer, can look into alternate pasts and nudge their ultimate directions. Verity and Eunice are her current project. Wilf can see what Verity and Eunice can’t: their own version of the jackpot, just around the corner, and the roles they both may play in it. *The Boston Globe

The Agency

The Agency PDF Author: Monica McGurk
Publisher: Greenleaf Book Group
ISBN: 1632994798
Category : Young Adult Fiction
Languages : en
Pages : 390

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Book Description
The Norwood Nanny Chronicles begin . . . When American orphan, Bree, arrives at Norwood College—the elite English training ground of nannies to the world’s rich and powerful—she knows that making it through the first year to land a spot in the coveted certificate program is the key to her future. She also knows she can’t go it alone, bonding quickly with her groupmates: an errant (and broke) nobleman, son of one of England’s oldest families; the ambitious and whip-smart daughter of a self-made immigrant; and the ditzy, husband-hunting daughter of a disgraced playboy aristocrat. What none of them realize is that there is more to Norwood than meets the eye: the school itself may unlock the secrets of Bree’s own shadowy past, and the classmates’ very lives will depend on their ability to work together to meet the dangers ahead.

The Power of Agency

The Power of Agency PDF Author: Dr. Paul Napper
Publisher: St. Martin's Press
ISBN: 1250127572
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
Introducing The Power of Agency, a science-backed approach to living life on your own terms. Agency is the ability to act as an effective agent for yourself—reflecting, making creative choices, and constructing a meaningful life. Grounded in extensive psychological research, The Power of Agency gives you the tools to help alleviate anxiety, manage competing demands and help you live your version of success. Renowned psychology experts Paul Napper and Anthony Rao will help you break through your state of overwhelm by showing you how to access your personal agency with seven empowering principles: control stimuli, associate selectively, move, position yourself as a learner, manage your emotions and beliefs, check your intuition, deliberate and then act. Featuring stories of people who have successfully applied these principles to improve their lives, The Power of Agency will give you the insights and skills to build your confidence, conquer challenges, and live more authentically.

The British Trade Journal

The British Trade Journal PDF Author:
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 496

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Up the Agency

Up the Agency PDF Author: Peter Mayle
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 142

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