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Author: John Kearon
Publisher:
ISBN: 9780995594012
Category : Advertising
Languages : en
Pages : 254
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Book Description
"Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--
Author: John Kearon
Publisher:
ISBN: 9780995594012
Category : Advertising
Languages : en
Pages : 254
Get Book Here
Book Description
"Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--
Author: Anne C. Graham
Publisher: Morgan James Publishing
ISBN: 1630472921
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Almost every business leader admits that too often, they have a great year on the top line, but too little to show on the bottom line. And when they can’t or won’t take on more debt, they stay stalled, unable to fund the people, technology, equipment, facilities, acquisitions or expansion that will help their business grow and thrive. With often-overlooked solutions to the five core challenges to building a strong bottom line to fund growth, "Profit in Plain Sight" resolves that dilemma. This book will resonate with every business leader at any level who is tired of saying or hearing “We don’t have the budget for that” and wants to grow their bottom line and their business by selling more products and services, to more of the right customers, at higher prices, and lower costs. . . in less time than they’re spending on email. The 55 Profit Accelerators contained in "Profit in Plain Sight" were synthesized from over 30 years of business experience, often in tough turnaround situations. They’re proven, they’re classic, they work, they’re never taught in business schools, and they have nothing to do with conventional cost-cutting or accounting techniques. Instead, they deliver take-it-to-the-bank results.
Author: George Papazov
Publisher: Tradepro Publishing
ISBN: 9781777050009
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
Every once in a while, a book comes out that is truly revolutionary and innovative. Names like Marty Schwartz and Mark Fisher come to mind. Not because they are explaining a system or a particular trading setup, but because their words reveal the mind behind the success. They weave a story that impacts you. Beyond the "what," you get insight into the "why" and the "how" of consistent, profitable trading. This is such a book.If you are looking for the next holy grail of trading systems-a get rich by tomorrow, can't fail, plug-and-play strategy-this isn't the book for you.If you are looking to peek behind the curtain of a successful trader's mind to understand what goes in to foundational success; if you want to walk in the footsteps of someone who has been there and done that-and done it very well; if you want to learn the thought processes it takes to succeed in this business, then this book is a must-read.
Author: Simon Colman
Publisher: Laney Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Are you tired of living the 9-5? Do you dream of breaking free from the daily grind and becoming your own boss, with the power to shape your own destiny? If you're eager to secure your financial future on your terms, 'Modern Money Maker' by Simon Colman is your guide to transforming your life and taking control of your destiny. This revealing guide takes you on a voyage from idea to income, offering hands-on strategies for identifying your niche, crafting compelling content, and driving monetization. With over a year of in-depth exploration and insider knowledge, Simon Colman empowers you to harness the potential of e-commerce and create a lifestyle that aligns with your passions. Inside this book, you'll discover: - How to identify your ideal niche and audience, ensuring your business is built on your genuine interests. - Proven content creation strategies that engage and captivate your online community. - Effective monetization techniques, from affiliate marketing to launching your products and more. - Practical steps and strategies to optimize your time, resources, and energy for maximum entrepreneurial success. 'Modern Money Maker' is the ultimate guide for aspiring entrepreneurs and content creators, offering the keys to financial independence and the satisfaction of doing what you love. If you're ready to take the leap into the world of online business, join Simon Colman on a journey that will revolutionize your financial future. Turn your passion into profit today. 'Modern Money Maker' shows you how.
Author: Joy M. Field
Publisher: Business Expert Press
ISBN: 1953349277
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. The service process design landscape is changing, with many of the previous limitations disappearing on how and by whom services are delivered. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, customers are playing a more active role in the service process, not only through self-service but also by providing information to the service provider to create a more personalized service experience. Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. Readers will learn about frameworks for value co-creation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And with the growing number of alternatives for designing service processes and determining who performs the various service tasks, service performance outcomes are increasingly dependent on the knowledge, skills, and abilities—that is, capabilities—of both service providers and customers. Thus, the book concludes with approaches to unlock these capabilities–and further boost value co-creation.
Author: Fouad Sabry
Publisher: One Billion Knowledgeable
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
What is Profit Motive The profit motive is a term used in economics to describe the desire that drives businesses to behave in such a way as to maximize their earnings. According to the conventional microeconomic theory, the ultimate objective of a company is "to make money." This is not in the sense of raising the company's stock of means of payment; rather, it is in the sense of "increasing net worth." To put it another way, the creation of a profit is the primary motivation behind the existence of a firm.The theory of rational choice, which states that economic actors have a tendency to follow what is in their own best interests, is based on the principle that the profit motive is an essential component. According to this theoretical framework, the primary objective of firms is to maximize profits in order to benefit themselves and/or their shareholders. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Profit motive Chapter 2: Capitalism Chapter 3: Ethical egoism Chapter 4: Microeconomics Chapter 5: Macroeconomics Chapter 6: Neoclassical economics Chapter 7: Homo economicus Chapter 8: Index of economics articles Chapter 9: Price Chapter 10: Economic equilibrium Chapter 11: Invisible hand Chapter 12: Managerial economics Chapter 13: Economics in One Lesson Chapter 14: Shareholder value Chapter 15: Enlightened self-interest Chapter 16: Ernst Fehr Chapter 17: Samuel Bowles (economist) Chapter 18: Economic depression Chapter 19: Friedman doctrine Chapter 20: Perspectives on capitalism by school of thought Chapter 21: Economic opportunism (II) Answering the public top questions about profit motive. (III) Real world examples for the usage of profit motive in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of profit motive.
Author: Mitch Zacks
Publisher: John Wiley & Sons
ISBN: 1118192419
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
A timely guide to making the best investment strategies even better A wide variety of strategies have been identified over the years, which purportedly outperform the stock market. Some of these include buying undervalued stocks while others rely on technical analysis techniques. It's fair to say no one method is fool proof and most go through both up and down periods. The challenge for an investor is picking the right method at the right time. The Little Book of Stock Market Profits shows you how to achieve this elusive goal and make the most of your time in today's markets. Written by Mitch Zacks, Senior Portfolio Manager of Zacks Investment Management, this latest title in the Little Book series reveals stock market strategies that really work and then shows you how they can be made even better. It skillfully highlights earnings-based investing strategies, the hallmark of the Zacks process, but it also identifies strategies based on valuations, seasonal patterns and price momentum. Specifically, the book: Identifies stock market investment strategies that work, those that don't, and what it takes for an individual investor to truly succeed in today's dynamic market Discusses how the performance of each strategy examined can be improved by combining into them into a multifactor approach Gives investors a clear path to integrating the best investment strategies of all time into their own personal portfolio Investing can be difficult, but with the right strategies you can improve your overall performance. The Little book of Stock Market Profits will show you how.
Author: Joy M. Field
Publisher: Business Expert Press
ISBN: 1606493051
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
The service process design landscape is changing, with a much broader range of design options now available. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, customers are playing a more active role in the service process not only through self-service but also by providing information to the service provider to create a more personalized service experience. This book explores how service processes can be designed to leverage opportunities for service providers and customers to cocreate value. Inside, you will learn about frameworks for value cocreation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And with the growing involvement of customers in performing service tasks, service process outcomes are increasingly dependent on the capabilities of both service providers and customers. You will learn about real approaches to unlocking these capabilities to further boost value cocreation.
Author: Michelle Jacobik
Publisher: Worldchangers Media
ISBN: 9781955811286
Category :
Languages : en
Pages : 0
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Book Description
Are you profitable in support of your life ... or at the expense of it? As a visionary, creative, or purpose-driven entrepreneur, you know how easy it can be to let your business rule your life. You'll do whatever it takes to succeed in the moment, and everything else-family, relationships, health, self-care, even sleep-takes a back burner. Meanwhile, you may not even be making enough money to cover your bills, let alone build the dream life you envisioned. Hustle, burnout, and exhaustion don't have to be your norm. There's a better way- and it will make your business more pro table, not less. In this groundbreaking book, Business Profitability Strategist Michelle Jacobik reveals why a powerful vision for your life is the most important tool for shaping and growing your business. You'll learn her signature Vision + Flow + Grow method for creating a profitable business structure while actually supporting and enjoying your one precious life. Your Path to Profits awaits. Are you ready to step up?
Author: W. J. Greenwood
Publisher: Prabhat Prakashan
ISBN:
Category : Self-Help
Languages : en
Pages : 142
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Book Description
How to Make Money In Foreign Exchange and Foreign Bonds by W. J. Greenwood: "How to Make Money In Foreign Exchange and Foreign Bonds" offers practical insights into the world of foreign exchange and bond markets. W. J. Greenwood's book provides guidance for those seeking to navigate the complexities of international finance. Key Aspects of the Book "How to Make Money In Foreign Exchange and Foreign Bonds": Financial Strategies: The book presents effective strategies for making informed decisions in foreign exchange and bond trading. Market Insights: "How to Make Money In Foreign Exchange and Foreign Bonds" offers valuable insights into international financial markets and their dynamics. Risk Management: The work emphasizes the importance of risk management and prudent financial planning in foreign investments. W. J. Greenwood was a respected financial expert and author, known for his expertise in international finance. "How to Make Money In Foreign Exchange and Foreign Bonds" reflects Greenwood's dedication to educating readers about the complexities of global financial markets.
