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Author: Thales S. Teixeira
Publisher: Currency
ISBN: 1524763098
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.
Author: J. B. Malatji
Publisher:
ISBN: 9781998979134
Category : Business planning
Languages : en
Pages : 0
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Book Description
Author: Thales S. Teixeira
Publisher: Currency
ISBN: 1524763098
Category : Business & Economics
Languages : en
Pages : 352
Get Book Here
Book Description
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.
Author: Ali zeineddine
Publisher: Bright Mind Studios
ISBN:
Category : Business & Economics
Languages : en
Pages : 76
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Book Description
In today's fast-paced business landscape, Artificial Intelligence (AI) has become a game-changer, driving innovation, efficiency, and growth across every industry. "AI Advantage" demystifies AI and provides business leaders, entrepreneurs, and innovators with a clear, actionable roadmap for integrating AI into their operations. Whether you're looking to streamline processes, enhance customer experiences, or unlock new revenue streams, this comprehensive guide shows you how to leverage AI effectively. From foundational AI concepts to real-world case studies, this book covers the various types of AI models—including machine learning, deep learning, and natural language processing—and their practical applications in industries such as healthcare, retail, finance, and manufacturing. You'll discover how to assess your AI readiness, build a strategy, and implement AI solutions tailored to your specific business needs. Additionally, "AI Advantage" addresses the ethical challenges of AI, offers insights into the future of AI-driven business models, and highlights the most effective tools and resources for getting started. Packed with real-life examples, expert advice, and actionable steps, this book is your ultimate guide to transforming your business with AI and staying ahead in the age of intelligent automation.
Author: Jb Malatji
Publisher: Jacob B Malatji (Pty) Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Unlocking Business Success: The Insider's Guide" is a comprehensive guide designed for aspiring entrepreneurs who are determined to start a business from start to finish with the right foundation. This book delves into how to craft effective business ideas, laying out the fundamentals for effective entrepreneurship and providing readers with the tools needed to gain business awareness. Embarking on the entrepreneurial journey can be daunting, but with effective business planning, this guide demystifies the process, offering step-by-step advice on how to prevent your new business from failing. "Unlocking Business Success" emphasizes the importance of starting your business right, combining innovative strategies with practical insights to navigate the early stages of business development successfully. Readers will learn the essential components of laying a solid foundation for their venture, ensuring they are adequately prepared to tackle the challenges that lie ahead. This book explores how to analyse market readiness, align business concepts with personal strengths, and develop a business model that stands the test of time. It underscores the significance of meticulous preparation, from understanding the competitive landscape to identifying potential pitfalls and opportunities for growth. "Unlocking Business Success" is not just about starting a business; it's about embarking on a successful entrepreneurial journey. It guides readers through the critical steps of validating business ideas, understanding target markets, and creating business plans that articulate clear paths to success. With an emphasis on preventing common pitfalls that lead to business failure, this guide serves as an indispensable resource for anyone looking to make their mark in the business world. Through a blend of theoretical insights and real-world examples, this book provides aspiring entrepreneurs with the knowledge and confidence needed to turn their visions into reality. Whether you're looking to launch a tech startup, open a small local business, or explore new business models, "Unlocking Business Success: The Insider's Guide" offers a roadmap to navigate the complexities of entrepreneurship, making it an essential read for anyone ready to take the plunge into starting their own business.
Author: Melvin E Williams
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Unlocking Business Success: The Ultimate Guide to Attracting and Retaining High-Quality Customers is a must-read for any business owner who wants to take their business to the next level. This comprehensive guide is packed with practical strategies and proven techniques that will help you attract and retain high-quality customers who are willing to pay top dollar for your products or services. Inside this book, you'll discover: The secrets to creating a powerful brand that resonates with your ideal customer Proven marketing strategies that will help you attract new customers and keep them coming back for more How to optimize your sales process to maximize conversions and revenue The importance of customer service and how to deliver an exceptional experience that keeps customers loyal for life Strategies for building a referral network that will drive new business to your doorstep And much, much more! With Unlocking Business Success, you'll have everything you need to take your business to the next level and achieve the success you've always dreamed of. Whether you're a seasoned entrepreneur or just starting out, this book will provide you with the tools and knowledge you need to attract and retain high-quality customers who will drive your business forward. So if you're ready to unlock your business's full potential and start attracting and retaining high-quality customers, order Unlocking Business Success today!
Author: Gabriel Rice Smith
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In the corporate world, the ability to craft proposals that are so compelling that prospects feel compelled to say yes may frequently be the difference between success and failure. The most comprehensive manual for learning this skill is "Unlocking the Secrets to Unmatched Business Success". This book, written by a business expert who took their company from failing to making over $150 million, offers insider tactics and potent techniques that will completely change the way you approach sales and marketing. Explore the pages to learn: - Precision Market Selection: Acquire the skills necessary to recognize and target lucrative niches that abound in prospects. - Innovative Pricing Strategies: Learn how to charge higher prices while driving more demand. - Value Proposition Mastery: Create exceptional goods that your target market finds irresistible. - High-Impact Delivery Models: Streamline your delivery procedures to save expenses while enhancing quality. - Irresistible Offer Crafting: Remove consumer reluctance with persuasive assurances, unmatched incentives, and moral scarcity strategies. - Sustained development Strategies: Establish a positive feedback loop of achievement to guarantee ongoing innovation and development. With its wealth of practical advice, real-world examples, and tried-and-true methods, "Unlocking the Secrets to Unmatched Business Success" is more than just a book; it's your guide to attaining remarkable outcomes. This book will provide you, whether you're a company leader, marketer, or entrepreneur, the skills and self-assurance to craft deals that are just too excellent to pass up. Change your approach to business and attain unmatched success. With the help of "Unlocking the Secrets to Unmatched Business Success," you may unlock countless opportunities.
Author: Jill W. Fox
Publisher: Simple Marketing Academy
ISBN:
Category : Business & Economics
Languages : en
Pages : 50
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Book Description
“Unlocking Instagram: The Small Business Key to Success” is a comprehensive guide designed to help small business owners harness the power of Instagram. This eBook demystifies Instagram’s features and algorithms, offering practical advice on how to use this platform to build a strong brand identity, create engaging content, and grow your business. The book begins with an introduction to the importance of social media in business and an overview of Instagram as a marketing tool. It then guides you through the process of setting up a business account, understanding the Instagram interface, and familiarizing yourself with Instagram terminology. The heart of the book focuses on building your brand identity, creating compelling content, and understanding Instagram’s algorithms to boost engagement. You’ll learn about the importance of consistent branding, how to design a cohesive feed, and tips for creating engaging content, including utilizing user-generated content. The book also covers Instagram’s features for businesses, such as Instagram Shopping, Product Tags, ads, collaborations, and partnerships. You’ll gain information about using Instagram Insights, setting and measuring KPIs, and tools for tracking growth. The book concludes with case studies based on how small businesses can benefit from Instagram, lessons learned, and advice on staying up to date with Instagram updates and new features. It ends with a recap of key points and words of encouragement for your journey ahead.
Author: Patricia Kong
Publisher: Addison-Wesley Professional
ISBN: 0138244502
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Leverage Evidence-Based Management, a scientific method, to enable organizations to achieve goals under conditions of uncertainty. Organizations often believe in the certainty of their plans and see every deviation from the plan as a sign of failure. They view the organization as a machine for creating and executing plans instead of looking at it as a responsive organism, attentive to the changes in its environment. In a world of uncertainties, organizations need to be capable of reinventing themselves every day based on new information. In Unlocking Business Agility with Evidence-Based Management, authors Patricia Kong, Todd Miller, Kurt Bittner, and Ryan Ripley use the framework developed by Scrum.org called Evidence-Based Management (EBM). EBM is an empirical approach that helps organizations use experimentation and rapid feedback to progress toward goals. This path is not always obvious or straightforward, but that is a benefit: in a complex and changing world, the path toward goals will always be uncertain. EBM helps organizations use new data to adapt their plan toward their goals. Throughout the book, the authors present stories and experiences that illustrate how EBM can be applied to set better goals and then leverage empiricism to achieve those goals using feedback, learning, and evidence. This definitive guide will help your organization identify its true purpose, improve its ability to reach goals, and build a culture of trust, transparency, and growth. Clarify goals and demonstrate value, success, and progress using agile metrics Progress toward goals in uncertain and rapidly changing circumstances Embrace empiricism and experimentation to find solutions for complex problems Find real-world anonymized case studies on how to articulate goals and measurements in a way that fosters self-management and business agility Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Author: Surja Datta
Publisher: Routledge
ISBN: 1000360547
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.
Author: W James Dennis
Publisher: W. James Dennis
ISBN: 9780991558711
Category :
Languages : en
Pages : 152
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Book Description
A business book for the rest of us. Get over your fears and anxieties by getting the know-how you need. You have an idea or a concept but going from where you are now (point A) to being an independent business owner (point Z) still seems like a tremendous task. You've read books, articles, listened to the experts and taken courses only to find yourself overwhelmed. The truth is you don't know the real "Game" of business, what operates behind the scenes. By reading, Unlocking the Small Business Game, you soon will. A true Hustler is not a con-man. The CEOs of the business world hustle everyday. A Hustler knows how and when to take advantage of every opportunity (or create their own) and move forward in such a way that they are eventually guaranteed success. This book is the truth about the Game; are you prepared to play? - Master the Uncommon Sense principles that allow you to win - Learn to start your small business from nothing - no bank loans or investors - Discover the Three Tools you must use to build your business - Conquer fear, doubt and anxiety through proven tactics and strategies - Learn the secrets of marketing, advertising and remove the mystery out of social media - Understand how to sell without selling - never be afraid to hear, "no" again - Dig into the depths of buyer's psychology and understand why they spend money - And much, much more...
