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Author: Jeff Hendrickson
Publisher: Packt Publishing Ltd
ISBN: 1804613819
Category : Computers
Languages : en
Pages : 281
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Book Description
Optimize UX analytics for your design workflow and discover effective techniques and strategies to craft unforgettable, impactful user experiences Purchase of the print or Kindle book includes a free PDF eBook Key Features Enhance your understanding of qualitative and quantitative analysis for successful UX projects Apply design thinking and use surveys, interviews, and UX analytics tools for better product design Overcome bottlenecks and challenges at each stage of the user experience Book DescriptionUX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice. Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data. Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.What you will learn Understand the significance of analytics in successful UX projects Apply design thinking as a problem-solving tool in a UX practice Explore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depth Discover key considerations to determine which UX analytics tools are best for your projects Craft a North Star statement and understand how it guides your work Design and deliver the best research findings collateral Get to grips with heuristics and performing the effective evaluations Who this book is forThis book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.
Author: Jeff Hendrickson
Publisher: Packt Publishing Ltd
ISBN: 1804613819
Category : Computers
Languages : en
Pages : 281
Get Book Here
Book Description
Optimize UX analytics for your design workflow and discover effective techniques and strategies to craft unforgettable, impactful user experiences Purchase of the print or Kindle book includes a free PDF eBook Key Features Enhance your understanding of qualitative and quantitative analysis for successful UX projects Apply design thinking and use surveys, interviews, and UX analytics tools for better product design Overcome bottlenecks and challenges at each stage of the user experience Book DescriptionUX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice. Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data. Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.What you will learn Understand the significance of analytics in successful UX projects Apply design thinking as a problem-solving tool in a UX practice Explore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depth Discover key considerations to determine which UX analytics tools are best for your projects Craft a North Star statement and understand how it guides your work Design and deliver the best research findings collateral Get to grips with heuristics and performing the effective evaluations Who this book is forThis book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.
Author: Iman Bayatra
Publisher: Packt Publishing Ltd
ISBN: 183763243X
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Harness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tactics Key Features Sharpen your product marketing skills to make an impact within your organization Unlock deeper insights through real-world examples to shape product development and drive exponential growth Discover product marketing strategies, templates, and frameworks in this one-stop guide Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.What you will learn Understand the power of product marketing as you explore inbound and outbound strategies Leverage customer data to uncover insights and fuel innovation Develop impactful messaging to capture your audience’s attention Discover key strategies in customer segmentation and how to build buyer personas Examine each stage of the GTM plan and identify winning strategies Apply the right tactics at each stage of the customer journey to drive product adoption Ensure internal and external stakeholders buy-in to create value Who this book is forIf you’re a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.
Author: Jeff Mar
Publisher: Packt Publishing Ltd
ISBN: 183546677X
Category : Business & Economics
Languages : en
Pages : 171
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Book Description
Explore strategies, methods, critical skills that top CSMs exhibit in delivering well-designed, proactive customer success services, fostering lasting customer relationships and sowing the seeds for advocacy Key Features Master the art of driving measurable customer value, a cornerstone of business success Explore techniques to ensure your work is relevant, stimulating, and aligns with the evolving needs of your customers and business Ratchet up your understanding of building and operating dynamic and resilient CS organizations Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThe rapidly evolving customer success landscape has left many Customer Success Managers (CSMs) struggling to keep pace with the complexities of this dynamic role. This Customer Success book bridges the gap by providing a comprehensive framework for mastering the essential skills required to excel. You’ll find out why the Customer Success function is indispensable today and gain expert insights into account segmentation, financial tiering, ideal customer profiles, and the complexity of customer engagement process design. You’ll then delve into playbook development, where you’ll find practical guidance for CSMs and Customer Success Operations Managers who want to improve their ability to drive desired business outcomes. Through insightful case studies, the authors illustrate their own experience of successful Customer Success implementation, showing you what it takes to exceed customer expectations with well-designed, proactive services. The journey doesn’t end there—it extends to highlighting the resilience required to build and operate successful Customer Success organizations. By the end of this guide, you’ll be equipped with the tactics and mindset necessary to stand out as a world-class Customer Success leader in your organization, driving growth at every turn.What you will learn Drive higher customer retention and expansion rates with a customer-centric strategy Understand the essential role of measurement in achieving service delivery excellence Recognize the importance of the human dimension in vendor-customer relationships in the age of AI Refine engagement models by incorporating observations of customer behavior Discover techniques for creating ideal customer profiles Leverage technology to boost business relevance of CSMs Identify how to drive successful customer outcomes through collaboration Who this book is for This book is for aspiring and established Customer Success professionals who want to learn how to develop and refine service delivery in customer engagements. Professionals embarking on a journey to excellence will be able to master the evolving business landscape of Customer Success and foster relationships with other internal organizations and external partners. A foundational understanding of business basics, typical B2B structures, and Customer Success concepts is necessary to get started. Intermediate to advanced customer engagement skills from customer-facing roles will prove useful.
Author: Subramanyam Gunda
Publisher: Gurucool Publishing
ISBN: 8119170628
Category : Body, Mind & Spirit
Languages : en
Pages : 1073
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Book Description
"The Power of Tarot: Using the Cards for Personal Transformation" is a comprehensive and insightful guide exploring the transformative potential of Tarot cards. It serves as a valuable guide for readers looking to harness the power of these ancient divination tools for personal growth and self-discovery. The book provides a solid foundation for understanding the deeper meanings and messages within the Tarot cards. It emphasizes the importance of intuition and personal connection in working with Tarot, encouraging readers to trust their inner wisdom and tap into their unique insights. In addition to offering practical guidance on Tarot readings, "The Power of Tarot" delves into the transformative aspects of Tarot in various areas of life. It offers advice and insights for relationships, career, financial management, and personal development, demonstrating how Tarot can be a valuable tool for self-reflection, decision-making, and personal transformation. Throughout the book, responsible and ethical use of Tarot is emphasized, while readers are also encouraged to embrace their own power and intuition. The book highlights Tarot as a tool for self-empowerment and personal growth, emphasizing its potential to unlock hidden aspects of the self, provide new perspectives, and guide individuals toward positive change. "This book presents Tarot as more than just a fortune-telling tool, emphasizing its role as a powerful instrument for self-exploration, healing, and transformation. By tapping into the wisdom of the Tarot, readers can gain valuable insights into their lives, unlock their inner potential, and navigate their personal journeys with clarity and purpose. Overall, "The Power of Tarot: Using the Cards for Personal Transformation" is a valuable resource for anyone interested in Tarot and its potential for personal transformation. It offers a comprehensive and accessible guide for beginners, while also providing deeper insights and techniques for experienced practitioners. Through its exploration of Tarot symbolism, practical advice, and focus on personal empowerment, this book serves as a valuable tool for those seeking personal transformation and spiritual growth through the Tarot.
Author: Yogita Chhaya
Publisher: Orange Education Pvt Ltd
ISBN: 8196782608
Category : Computers
Languages : en
Pages : 469
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Book Description
Empowering Administrators and Teams With Ultimate Solutions for Agile Project Success with Jira Software KEY FEATURES ● Step-by-step customization and administration of Jira with real-world examples and use cases. ● Explores the full potential of Jira Advanced Roadmap for strategic project planning and execution. ● Create projects in the Jira Cloud environment to cater to the demands of cloud-based project management. DESCRIPTION The “Ultimate Agile Administration with Jira” begins with an in-depth exploration of Agile fundamentals, providing a comprehensive overview of Scrum and Kanban frameworks. Readers will gain proficiency in setting up projects, covering the Jira product family, key terminologies, and project templates. Readers will learn to create boards and implement Agile best practices within Jira. It will help to configure boards for visualizing team progress, planning sprints, and efficiently prioritizing and estimating tasks. It offers insights into Jira administration, guiding customization of workflows, screens, and issues to meet unique team requirements and seamlessly integrate them into existing projects. In the final section, the book explores team-managed projects in Jira, covering Filters, Dashboards, Reporting, and Automation Rules. Tips and tricks are also provided to optimize team productivity. The book offers an overview of Atlassian Marketplace plugins, Atlassian Analytics, and Jira Product Discovery. It comprehensively explores the features of the Jira Advanced Roadmap. This book is an invaluable asset for aspiring Jira Administrators preparing for Atlassian certification. WHAT WILL YOU LEARN ● Master the fundamentals of Agile methodology and Jira administration tailored for the Jira Cloud version. ● Navigate and implement basic to advanced features of Jira, ensuring seamless integration with Agile Scrum and Kanban methodologies. ● Administer Jira software with customization aligned to your organization's unique business requirements. ● Gain practical insights through real-life scenarios, examples, and essential tips, guiding you through the entire Agile project life-cycle within Jira. ● Dive into the intricacies of Jira Advanced Roadmap features to enhance project planning and execution. ● Explore and integrate feature-rich plugins from the Atlassian Marketplace, expanding your Jira environment's functionality and adapting it to your unique needs. WHO IS THIS BOOK FOR? Whether you're a tech or non-tech professional, student, software developer, or an aspiring Atlassian-certified individual, this handbook is for you. It provides in-depth insights into effective Jira software administration and is well-suited for individuals with foundational Jira knowledge. TABLE OF CONTENTS 1. Getting Started with Agile, Jira, and Jira Terminologies 2. Working with Project Templates 3. Creating Users, Groups, Roles, and Understanding Permissions 4. Managing Backlog, Sprints, and Boards 5. Understanding Issue types and Issue type Schemes 6. Customizing Fields, Field Configuration schemes, Screens, and Screen schemes 7. Configuring Workflows in Jira in Agile Projects 8. Filters, Dashboards, and Agile Reporting 9. Jira Automation Rules 10. Managing Team- Managed Projects 11. Jira Best Practices and Must-know Features in Advanced Roadmaps 12. Atlassian Marketplace and Plugins Index
Author: Mike Hyzy
Publisher: Packt Publishing Ltd
ISBN: 1837634432
Category : Computers
Languages : en
Pages : 350
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Book Description
Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products Key Features Design gamification frameworks that captivate users and deliver a compelling experience Build a successful gamification strategy to go from concept to prototype to production with ease Gamify product management processes using game techniques to effectively lead teams and stakeholders Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionAre you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.What you will learn Explore gamification and learn how to engage your user with it Gain insights into the functionality and implementation of different gamification frameworks Master specific game elements and mechanics that can be used to improve user experiences Design a successful gamification strategy to test your hypothesis and develop a business case Implement and test the prototype you’ve created with users for feedback Say the right words to sell your gamification strategy to stakeholders Use design thinking exercises and game elements to improve the product management process Who this book is forIf you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.
Author: Raj Varma
Publisher: Blue Rose Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Unlocking the Secrets of Trillion Dollar Data Hives Data has become the lifeblood of modern businesses. But what does it really take to build an unstoppable data hive? In this insightful book, readers will go behind the scenes of the world's largest data-driven enterprises like Google, Amazon, and Facebook. They will discover how these companies transformed from startups into trillion-dollar giants by mastering the art of data collection and analytics. Through real-world case studies and interviews with industry leaders, learn: How to evolve your organization into a bustling "data ecosystem' that collaborates to gain valuable insights. • Effective strategies for collecting and storing vast amounts of customer and operational data securely at scale. • Powerful techniques for applying artificial intelligence to amplify human intelligence and supercharge decision-making. • Practical ways to harness data-driven insights across departments to revolutionize products, marketing, and overall business strategy. For any executive seeking to understand the dato-first principles that separate industry disruptors, this book delivers unprecedented access into the trillion-dollar data hives shaping the future of business. Its lessons will help you unlock new frontiers of growth in the digital age.
Author: Ms. Kaushaki Sondhi
Publisher: JEC PUBLICATION
ISBN: 9358507322
Category : Juvenile Fiction
Languages : en
Pages : 270
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Book Description
"Digital Dynamo: Unleashing the Power of Modern Marketing" is a comprehensive guide that dives deep into the dynamic world of digital marketing, providing readers with a strategic roadmap to navigate the ever-evolving landscape and maximize their online presence. This book will equip marketers, business owners, and aspiring digital enthusiasts with practical insights, real-world case studies, and actionable strategies to succeed in the digital realm. In this comprehensive exploration of digital marketing, we delved into various aspects of creating effective strategies, connecting with audiences, and staying ahead in the ever-evolving digital landscape. We started by defining digital marketing and recognizing its significance in modern business. We traced its evolution, dissecting its impact on traditional marketing practices. Understanding the components of a successful digital marketing strategy was a pivotal step, where we emphasized setting clear goals tailored to business needs and identifying target audiences through buyer personas. We explored content strategy creation, content format diversification, and leveraging storytelling to emotionally engage customers. The journey ventured into the realm of social media, where we discussed major platforms, organic and paid strategies, and the art of building a loyal community. We then navigated the intricacies of SEO, both on-page and off-page, while emphasizing the importance of staying current with search engine algorithm changes. Pay-per-click advertising, including Google Ads and Bing Ads, was demystified, accompanied by insights into crafting effective ad copy and optimizing campaigns for ROI. We expanded into search engine marketing (SEM) and display advertising, revealing their potential impact. Email campaigns took center stage, from designing engaging content and compelling subject lines to building segmented lists and automating sequences for nurturing and retention. The role of data analytics was highlighted, showcasing its power in shaping strategies, tracking performance, and understanding customer behavior. Wrapping up, we explored emerging technologies like AI, chatbots, and virtual reality, envisioning their integration into future marketing efforts. Ethical considerations underscored the importance of maintaining consumer trust and data security. Finally, building transparency and trust emerged as the bedrock of successful digital marketing, culminating in a holistic perspective on navigating the dynamic digital landscape.
Author: Md. Nazmul Hasan
Publisher: Ocleno
ISBN:
Category : Business & Economics
Languages : en
Pages : 8
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Book Description
Embark on a journey through the dynamic terrain of digital marketing with 'Digital Dynamo: Unleashing the Power of Next-Gen Marketing.' This comprehensive guide navigates the evolution of the internet, unveils the art of crafting an influential online presence, and delves into the transformative realm of data-driven decision-making. From the future landscape of AI and augmented reality to the nuances of e-commerce and ethical considerations, this book empowers marketers with the knowledge to thrive in an ever-changing digital landscape. Whether you're a novice or a seasoned professional, 'Digital Dynamo' is your passport to mastering the intricacies of modern marketing.
Author: Renato Racelis Maaliw III
Publisher: Xoffencerpublication
ISBN: 8197370850
Category : Computers
Languages : en
Pages : 227
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Book Description
The term "artificial intelligence" (AI) refers to a category of computing technologies that have become increasingly advanced in recent years. This study presents an overview that is easily understandable of how it works, why it is important, and what we can do as a reaction to the difficulties that it poses. Since the beginning of the field of artificial intelligence, the capacity to behave in a way that gives the impression of intelligence has been the primary emphasis of the concept of AI. Several variations of the 'Turing test' determine that computers are intelligent when people are unable to distinguish between their behaviors and those of a person. The disruptive power of artificial intelligence (AI) Once considered an idea from the far future, artificial intelligence (AI) has now developed into a disruptive force that has impacted every facet of our life. A revolution has been triggered as a result of its rapid breakthroughs, with artificial intelligence altering the way we live, work, and interact with technology. The significance of artificial intelligence cannot be emphasized; its applications range from driverless automobiles to AI-assisted medical diagnosis. This article will investigate the myriad of ways in which AI is causing a revolution in technology, diving into its applications and the ramifications it has across a variety of industries. We will investigate the ways in which artificial intelligence is influencing areas such as management, human resources, digital marketing, creativity, the future of work, careers, startups, social media, marketing, economics, branding, personal development, investing, job interviews, money, motivation, healthcare, education, productivity, travel, and entrepreneurship.
