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Author: Lloyd Melnick
Publisher: Createspace Independent Publishing Platform
ISBN: 9781508911531
Category :
Languages : en
Pages : 146
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Book Description
The definitive book about Customer Lifetime Value (LTV) Understanding the Predictable is the first book both to explain all aspects of customer lifetime value and help you grow the value of all of your customers. Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition. If you are looking for a way to make your business successful without effort, do not buy this book. If you are looking, however, for an underlying way to look at your customers and business to build a great company, then Understanding the Predictable is for you. In Understanding the Predictable, you will first learn the core components of customer lifetime value and how to calculate LTV. The book then delves into ways to improve the value of your customers, your advertising mix and overall profitability. Each chapter includes A case study that makes the concepts of LTV come to life. Key takeaways so you can quickly implement the core concepts. Understanding the Predictable is your key to business success
Author: Lloyd Melnick
Publisher: Createspace Independent Publishing Platform
ISBN: 9781508911531
Category :
Languages : en
Pages : 146
Get Book Here
Book Description
The definitive book about Customer Lifetime Value (LTV) Understanding the Predictable is the first book both to explain all aspects of customer lifetime value and help you grow the value of all of your customers. Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition. If you are looking for a way to make your business successful without effort, do not buy this book. If you are looking, however, for an underlying way to look at your customers and business to build a great company, then Understanding the Predictable is for you. In Understanding the Predictable, you will first learn the core components of customer lifetime value and how to calculate LTV. The book then delves into ways to improve the value of your customers, your advertising mix and overall profitability. Each chapter includes A case study that makes the concepts of LTV come to life. Key takeaways so you can quickly implement the core concepts. Understanding the Predictable is your key to business success
Author: Les McKeown
Publisher: Greenleaf Book Group
ISBN: 1608320316
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Presents advice on ways to inspire confidence in management and achieve lasting success in an organization.
Author: Deepa Prahalad
Publisher: Pearson Prentice Hall
ISBN: 0131388045
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Author: Gail Sheehy
Publisher: Penguin
ISBN: 069813866X
Category : Self-Help
Languages : en
Pages : 632
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Book Description
Learn how to better navigate the challenges of adult life with Gail Sheehy’s landmark bestseller—named one of the ten most influential books of our times by the Library of Congress. For decades, Gail Sheehy’s Passages has been inspiring readers to see the predictable crises of adult life as opportunities for growth. She charts the stages between 18 and 50 as unfolding in a pattern of adult development: once recognized, more easily managed. Passages is an insightful road map of adulthood that illustrates with vivid stories our continuing personality and sexual changes throughout the “Trying 20s,” “Catch 30s,” “Forlorn 40s,” and “Refreshed (or Resigned) 50s.” One comment is continuously repeated by men, women, singles, couples, and people who recover from a midlife crisis: “This book changed my life.”
Author:
Publisher: Houghton Mifflin Harcourt
ISBN: 9780152056261
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
During the course of a walk, a young boy identifies animals of different colors.
Author: Les (John Leslie) McKeown
Publisher: Macmillan
ISBN: 0230120555
Category : Leadership
Languages : en
Pages : 271
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Book Description
Every successful team includes a critical player, the Synergist, who can take dreams, realists, and systems designers, and knit them together into a dynamic team. McKeown shows how any individual can fill this critical role, whether or not they're the formal leader of the group.
Author: Dorothy P. Hall
Publisher: Four Blocks (a Division of Carson-Dellosa)
ISBN: 9780887246272
Category : Penmanship
Languages : en
Pages : 0
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Book Description
Presents ideas and suggestions for teaching interactive reading and writing for all students in kindergarten and early first grade.
Author: Les McKeown
Publisher: Chronicle Books
ISBN: 9781452174969
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
For those who dream of starting their own company, influencing decision-making, or expertly managing a team, here is an easy-to-follow guide to all aspects of leadership. Author Les McKeown draws on his decades of experience as a CEO and leadership consultant to deliver expert advice on what it takes to be a visionary leader, blending practical advice with illuminating examples from a range of industries. Encouraging and empowering, Do Lead is an essential tool on the path to becoming a great leader.
Author: Max H. Bazerman
Publisher: Leadership for the Common Good
ISBN: 9781422122877
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Even the best-run companies can get blindsided by disasters they should have anticipated. These predictable surprises range from financial scandals to operational disruptions, from organizational upheavals to product failures. In Predictable Surprises, Max H. Bazerman and Michael D. Watkins show you how to minimize your risk by understanding and lowering the psychological, organizational, and political barriers preventing you from foreseeing calamity. They then describe the powerful tools--including incentives and formal coalitions--that business leaders can use to ferret out and fend off threats invisible to insiders. Failure to see what's coming exposes your company to predictable surprises. Given the stakes involved, this book should count among every business leader's most trusted resources."--Publisher's website.
Author: Peter Fader
Publisher: University of Pennsylvania Press
ISBN: 1613631413
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
