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Author: Jochen Wirtz
Publisher: Ws Professional
ISBN: 9781944659097
Category : Business & Economics
Languages : en
Pages : 56
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Book Description
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Author: Jochen Wirtz
Publisher: Ws Professional
ISBN: 9781944659097
Category : Business & Economics
Languages : en
Pages : 56
Get Book Here
Book Description
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Author: Victoria Wells
Publisher: Edward Elgar Publishing
ISBN: 1781005125
Category : Business & Economics
Languages : en
Pages : 625
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Book Description
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Author: John A. Czepiel
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Author: Jennifer S. Larson
Publisher: Lerner Publications ™
ISBN: 1541502655
Category : Juvenile Nonfiction
Languages : en
Pages : 33
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Book Description
Have you ever bought a cold drink at a lemonade stand? Or have you baked cookies for a school bake sale? If so, you’re a consumer and a producer! Consumers, producers, buyers, and sellers all provide things other people want and need. How do they work together in the marketplace? Read this book to find out.
Author: Sanjit Kumar Roy
Publisher: Springer
ISBN: 3319329707
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Richard L. Oliver
Publisher: Routledge
ISBN: 1317460219
Category : Business & Economics
Languages : en
Pages : 740
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Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author: Dr. Ashish Seth
Publisher: BPB Publications
ISBN: 9388511875
Category : Computers
Languages : en
Pages : 161
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Book Description
LetÕs Design On-Demand Business Model _DESCRIPTION Service-Oriented Architecture (SOA) is an architectural approach that can be shared and reused. The book proposes a service-based architecture approach to design an adaptive business model for small enterprises. It presents an ad-hoc model which is based on five layered SOA architecture that can integrate all activities comprising Supply Chain Management (SCM), Customer Relationship Management (CRM), Technical and Enterprise applications tools, and hence, it best suits the SME requirements. This book covers the challenges that SMEs face to compete with large enterprises. It also compares the proposed model with traditional ERP systems and other similar approaches. It is found that the SOA model is efficient, cost-effective, and competent with similar existing solutions. There is always a need to know the scope and size of the work involved while developing a service or deriving any application from service-based model; this book will help in determining the cost and effort for such projects. KEY FEATURES - Guide to investigate series of processes/activities (value chain activities) required in Small and Medium size Enterprises (SME). - Guide for organizations to identify which SOA infrastructure will be needed to build service-based applications for themselves. - Guide for organizations to test the SOA model in order to meet the changing on-demand business requirements and ensure high level of security and governance. - Guide to handle interoperability between different vendor infrastructures. WHAT WILL YOU LEARN The book will cover the detailed study of service-oriented model from the inception of the idea to its final implementation. You will be able to understand the basics components of service-oriented architecture. You will learn how to develop SOA based model and will realize that most of the interoperability problems visible at the conceptual level could be overcome. The successful simulation of integration among business value chain activities by using the service-oriented methodology can be served as guidelines for researchers, system designers, and system stakeholders to obtain integrated and accuracy output information. WHO THIS BOOK IS FOR Anyone who is interested to gain knowledge about the architecture of service-based model and would like to pursue research in this domain. Ê TABLE OF CONTENTS 1. Service-Oriented Architecture Ð an Introduction 2. Review of Service-Oriented SystemsÊ 3. Research MethodologiesÊ 4. Design and Implementation of an SOA Model Ð A Case StudyÊ 5. Study of the inhibiting and success factors in SOA design and implementationÊ 6. Testing of Service-Based Model
Author: David Marshall
Publisher: SAGE Publications
ISBN: 1847879276
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Author: Alastair Williams
Publisher: Routledge
ISBN: 1136351175
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
