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Author: Iryna Kuksa
Publisher: Chandos Publishing
ISBN: 0081019882
Category : Language Arts & Disciplines
Languages : en
Pages : 284
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Book Description
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. - Offers multiple perspectives on personalization, a pervasive and complex issue - Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines - Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
Author: Iryna Kuksa
Publisher: Chandos Publishing
ISBN: 0081019882
Category : Language Arts & Disciplines
Languages : en
Pages : 284
Get Book Here
Book Description
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. - Offers multiple perspectives on personalization, a pervasive and complex issue - Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines - Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
Author: Iryna Kuksa
Publisher: Elsevier
ISBN: 0081019874
Category : Language Arts & Disciplines
Languages : en
Pages : 282
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Book Description
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. Offers multiple perspectives on personalization, a pervasive and complex issue Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
Author: Catherine Needham
Publisher: Policy Press
ISBN: 1847427596
Category : Political Science
Languages : en
Pages : 215
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Book Description
This book focuses on how personalisation - the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff - evolved as a policy narrative and has mobilised wide-ranging political support.
Author: Peter Beresford
Publisher: Policy Press
ISBN: 1447316142
Category : Social Science
Languages : en
Pages : 100
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Book Description
Personalization has become a social policy buzzword in the twenty-first century as many organizations move steadily away from one-size-fits-all models of service. In this provocative book, Peter Beresford is joined by other top academics to challenge the personalization agenda. Although critical of one-size-fits-all approaches, they contend that personalization turns service users into consumers who are shopping in a care market. This does not facilitate better attunement to user needs, they argue, but an increased commodification of care that actually channels large profits toward a decreasing number of providers at the expense of service quality. A timely debate in an era when public programs are deeply embattled, Personalisation is a careful work of critical policy assessment.
Author: Julian McAuley
Publisher: Cambridge University Press
ISBN: 1009008579
Category : Computers
Languages : en
Pages : 338
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Book Description
Every day we interact with machine learning systems offering individualized predictions for our entertainment, social connections, purchases, or health. These involve several modalities of data, from sequences of clicks to text, images, and social interactions. This book introduces common principles and methods that underpin the design of personalized predictive models for a variety of settings and modalities. The book begins by revising 'traditional' machine learning models, focusing on adapting them to settings involving user data, then presents techniques based on advanced principles such as matrix factorization, deep learning, and generative modeling, and concludes with a detailed study of the consequences and risks of deploying personalized predictive systems. A series of case studies in domains ranging from e-commerce to health plus hands-on projects and code examples will give readers understanding and experience with large-scale real-world datasets and the ability to design models and systems for a wide range of applications.
Author: Jenni Burton
Publisher: McGraw-Hill Education (UK)
ISBN: 0335243967
Category : Social Science
Languages : en
Pages : 130
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Book Description
“This helpful text represents another brick in the wall for social workers and social work students seeking to make sense of personalisation/person-centred support, personal budgets and the changing role of social work in the future … This book will help all concerned with social work make better sense of what this should look like - if it is to support social justice, inclusion and equality.” Professor Peter Beresford OBE, Brunel University and Chair, Shaping Our Lives "This informative text bases the Personalisation discussion on real life examples and perspectives, providing a balanced account of the opportunities and obstacles faced by all stakeholders engaged in this agenda .... The final chapter on managing change provides the reader with an opportunity to step forward in time and consider how Personalisation might be located within the historical timeline of delivering social care and whether concepts of co-production, empowerment and citizenship can in fact become central to this agenda. A book to get you 'thinking' and 'doing'." Ali Gardner, Senior Lecturer, Manchester Metropolitan University, UK "The authors have written a timely and highly topical book on the impact that Personalisation has and will have upon the world of Social Work. They do so in a very accessible way through highlighting the benefits of the model to all concerned, but crucially they explore some of the many concerns. In particular they address the anxieties expressed by qualified social workers upon their future role. … I shall certainly draw upon the text for my own teaching and learning and will encourage students and practitioners to do the same." Paul Hollingdale, Course Leader, University of Huddersfield, UK Personalisation remains a huge talking point in the world of social care. This timely book addresses the tensions, opportunities and challenges faced by social workers attempting to implement personal funding and support. Written by three academics with extensive first hand experience of supporting people in personalised ways, the book highlights the ethical dilemmas and complexities of frontline practice and is grounded in a pragmatic and creative approach to personalisation. The authors offer an honest representation of positive aspects of personalisation and examine areas that cause concern. The book also: Contains scenarios based on realistic examples of supporting service users and carers Recognises the political, social, cultural and individual factors that interplay in personalisation Provides a balance between an academic understanding of personalisation and application in practice Presents a vision for what the future would look like with fully implemented personalisation in adult social care
Author: David Kreps
Publisher: Springer
ISBN: 3319448056
Category : Computers
Languages : en
Pages : 364
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Book Description
This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.
Author: Bernhard Baune
Publisher: Academic Press
ISBN: 0128131772
Category : Medical
Languages : en
Pages : 594
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Book Description
Personalized Psychiatry presents the first book to explore this novel field of biological psychiatry that covers both basic science research and its translational applications. The book conceptualizes personalized psychiatry and provides state-of-the-art knowledge on biological and neuroscience methodologies, all while integrating clinical phenomenology relevant to personalized psychiatry and discussing important principles and potential models. It is essential reading for advanced students and neuroscience and psychiatry researchers who are investigating the prevention and treatment of mental disorders. - Combines neurobiology with basic science methodologies in genomics, epigenomics and transcriptomics - Demonstrates how the statistical modeling of interacting biological and clinical information could transform the future of psychiatry - Addresses fundamental questions and requirements for personalized psychiatry from a basic research and translational perspective
Author: Alexander Baturo
Publisher: Oxford University Press
ISBN: 0192896199
Category : Political Science
Languages : en
Pages : 231
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Book Description
This book is the in-depth examination of the development of regime personalization in Russia.
Author: Jamie Steane
Publisher: Bloomsbury Publishing
ISBN: 1474236367
Category : Design
Languages : en
Pages : 224
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Book Description
Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project. The book is divided into six chapters, each focusing on different aspects of the interaction design industry. Exploring design projects from around the world, the authors include examples of the processes and creative decisions behind: – Apps, games and websites – Responsive branding – Complex, large-scale services – Interactive museum installations – Targeted promotions – Digital products which influence real-world situations Each case study includes behind-the-scenes development design work, interviews with key creatives and workshop projects to help you start implementing the techniques and working practices discussed in your own interaction design projects. From immersive tourist experiences, to apps which make day-to-day life easier, the detailed coverage of the design process shows how strategists, creatives and technologists are working with interactive technologies to create the engaging projects of the future.
