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Understanding Advertising

Understanding Advertising PDF Author: Katherine Howe
Publisher: PRUFROCK PRESS INC.
ISBN: 1593631456
Category : Advertising
Languages : en
Pages : 4

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Book Description
Squeezed between the covers of this book is a tantalizing unit designed to increase students' understanding of the advertising pressures they face everyday and also give them opportunities to create their own ads. The unit covers: how advertisements appeal to human needs, persuasion techniques, advertisements in mass media, what makes advertisements effective, and more. This fun, usable text has everything-lesson plans, project ideas, and worksheets-to provide a complete ready-to-use curriculum. Book jacket.