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Author: Vijay Kumar Pandey
Publisher: Arya Publishing Company
ISBN: 8182965330
Category :
Languages : en
Pages : 216
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Book Description
Understanding Information Technology series is written as per the requirements of the ICSE and CBSE schools, imparting knowledge in the field of Information and Technology. The series contains a number of special features: • The topics are explained in lucid language in a systematic way. • The series provides basic and comprehensive knowledge of the subject as per today’s needs. • The presentation of the books makes the subject interesting for the students. • The series also contains a high-level language at all levels to develop the fundamental concept of programming techniques.
Author: xtine burrough
Publisher: Peachpit Press
ISBN: 0132104237
Category :
Languages : en
Pages : 563
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Book Description
Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.
Author: Adam Greco
Publisher: Pearson Education
ISBN: 0133089312
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst
Author: Vijay Kumar Pandey
Publisher: Arya Publishing Company
ISBN: 8182965330
Category :
Languages : en
Pages : 216
Get Book Here
Book Description
Understanding Information Technology series is written as per the requirements of the ICSE and CBSE schools, imparting knowledge in the field of Information and Technology. The series contains a number of special features: • The topics are explained in lucid language in a systematic way. • The series provides basic and comprehensive knowledge of the subject as per today’s needs. • The presentation of the books makes the subject interesting for the students. • The series also contains a high-level language at all levels to develop the fundamental concept of programming techniques.
Author: Vickie Ellen Wolper
Publisher: Jones & Bartlett Publishers
ISBN: 1449630081
Category : Computers
Languages : en
Pages : 691
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Book Description
This book provides an understanding of the principles of artistic design as they relate to the web, followed by the application of those design principles using Adobe® Dreamweaver and resulting in the ability to create effective websites. Tailored to users of either CS3, CS4, or the latest version of Dreamweaver, CS5, each chapter is comprised of three sections: new concepts; "reinforcing your knowledge" through projects and exercises; and a "build your own website" section designed to offer the reader the opportunity to build their own website using the concepts from each chapter. By the end of the book, the reader will have their very own website! The book starts with an introduction to the principles of design unique to the web, and then progresses to the incorporation of those principles into Adobe Dreamweaver for aesthetically pleasing web design. In fact, several chapters of this four-color, heavily illustrated text are devoted to web design from an artist's perspective. The author discusses understanding the psychological influence of colors, web typography and the voice of type, the principles of design as they relate to the web, and how to maximize the potential of the graphic programs the readers are already familiar with to create effective graphics, creative navigation, and more. This text brings the reader through the design stage from initial concept to graphic preparation, followed by the importing of graphics or whole pages into Dreamweaver for building the site and uploading it to the Internet. Although no programming knowledge is required, a chapter on HTML and other web programming fundamentals is included. A CD-ROM with images, sample web pages, and more accompanies the book. An instructor's resource kit is available upon adoption as a text.
Author: Linda Holtzschue
Publisher: John Wiley & Sons
ISBN: 1118005775
Category : Design
Languages : en
Pages : 325
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Book Description
Make Sound Color Choices Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including: Expanded and revised content in nearly 35% of the book. Coverage of a broad range of design disciplines. Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect. Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another. Innovative coverage of color marketing issues. Helpful tips for using color in the working environment. An online workbook with valuable exercises that reinforce color concepts. Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.
Author: Scott Kelby
Publisher: New Riders
ISBN: 0133979873
Category : Computers
Languages : en
Pages : 1281
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Book Description
Since Lightroom 1.0 first launched, Scott’s Kelby’s The Adobe Photoshop Lightroom Book for Digital Photographers has been the world’s #1 bestselling Lightroom book (it has been translated into a dozen different languages), and in this latest version for Lightroom 6, Scott uses his same award-winning, step-by-step, plain-English style and layout to make learning Lightroom easy and fun. Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: • Throughout the book, Scott shares his own personal settings and studio-tested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. • The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. • What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 6 workflow and learn how to incorporate it into your own workflow. • Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows firsthand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 6. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight to the point, or more fun way to learn Lightroom than with this groundbreaking book.
Author: Abhay Sharma
Publisher: John Wiley & Sons
ISBN: 1119223733
Category : Technology & Engineering
Languages : en
Pages : 346
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Book Description
An accessible but technically rigorous guide to color management for all users in all market segments Understanding Color Management, 2nd Edition explains the basics of color science as needed to understand color profiling software, color measuring instruments, and software applications, such as Adobe Photoshop and proofing RIPs. It also serves as a practical guide to International Color Consortium (ICC) profiles describing procedures for managing color with digital cameras, LCD displays, inkjet proofers, digital presses and web browsers and tablets. Updates since the first edition include new chapters on iPads, tablets and smartphones; home-cinema projection systems, as well as, with the industrial user in mind, new additional chapters on large-format inkjet for signage and banner printing, flexography, xerography and spot color workflows. Key features: Managing color in digital cameras with Camera Raw and DNG. Step-by-step approach to using color management in Adobe Photoshop CC. M0, M1, M2 instrument measurement modes explained. Testing of low cost, iPhone color measuring instruments. Updated to include iccMAX (Version 5.0) ICC profiles. G7 calibration explained with practical examples. Conventional printing conditions described - SNAP, GRACoL, SWOP, Fogra, CRPC. New sections on Pantone EXTENDED GAMUT Guide. Introduction to XML for color management applications. Understanding Color Management, 2nd Edition is a valuable resource for digital photographers, keen amateurs and end-users, graphic designers and artists, web masters, production and prepress operators and supervisors, color scientists and researchers, color consultants, and manufacturers. It is a must-have course text for college and university students of graphics arts, graphic communications, digital photography, print media, and imaging arts and sciences. The Society for Imaging Science and Technology (imaging.org) is an international professional society whose mission is to keep members and others aware of the latest scientific and technological developments in the greater field of imaging. A major objective of the Wiley-IS&T series is to advance this goal at the professional level. The broad scope of the series focuses on imaging in all its aspects, with particular emphasis on digital printing, electronic imaging, image assessment and reproduction, image archiving and preservation, color science, pre-press technologies, and hybrid imaging systems.
Author: Vijay Kumar Pandey
Publisher: Arya Publishing Company
ISBN: 8182965357
Category :
Languages : en
Pages : 288
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Book Description
Understanding Information Technology series is written as per the requirements of the ICSE and CBSE schools, imparting knowledge in the field of Information and Technology. The series contains a number of special features: • The topics are explained in lucid language in a systematic way. • The series provides basic and comprehensive knowledge of the subject as per today’s needs. • The presentation of the books makes the subject interesting for the students. • The series also contains a high-level language at all levels to develop the fundamental concept of programming techniques.
Author: Alison Milford
Publisher: Andrews UK Limited
ISBN: 1912611597
Category : Education
Languages : en
Pages : 58
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Book Description
Understanding the world is a new resource part of the Using storytelling to talk about series, which gives teaching practitioners all the support they need to develop and use storytelling, poetry and song performance skills in the Early Years Foundation Stage. It includes a variety of short and original interactive stories and poems, linked to three different learning and development areas: Personal, social and emotional development, Understanding the world and Communication and language. All the stories and poems/songs offer the children the opportunity to learn, develop and share their knowledge and skills in a fun and interactive environment, using the power of storytelling for building creativity, social skills and confidence.
Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315416204
Category : Language Arts & Disciplines
Languages : en
Pages : 185
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Book Description
This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.
